Rivian R1T vs Audi E-Tron Gt

What's the difference?

Tesla started from nothing to become one of the most recognisable brands across the automotive industry in less than two decades. Rivian is hoping to do the same.

If you haven't heard of Rivian that's okay, it's currently only available in the US market. It shares a lot in common with Tesla, though - a charismatic founder and CEO, a focus on electric vehicles and plenty of hype around the brand.

To find out if the hype is justified, CarsGuide.com.au was able to organise an exclusive preview drive of the brand's R1T electric pick-up in Los Angeles recently. The R1T is one of two models Rivian has entered the market with, the other is the R1S large SUV.

This is a far cry from company founder RJ Scaringe's original vision, the R1 - a mid-engined hybrid coupe sports car. Instead, Scaringe switched focus to the pick-up and SUV markets, which provided a much larger audience and helped attract investment from the Ford Motor Company and Amazon to get the company up and running on an industrial scale.

Rivian is still a few years from making it to Australia, but make no mistake, the company has been committed to global expansion for years. As far back as April 2019 a company representative told CarsGuide it believes there's a good opportunity for the R1T and R1S to find an audience in Australia.

So, with that in mind, we drove the R1T to find out if it has what it takes to make its mark with Australian ute buyers.

It can be easy to dismiss electric cars as an imperfect solution to the world’s problems. But that would be missing one big point - they’re really, really fast.

Carmakers twigged that not everyone was enamoured with the environmental credentials of electric vehicles (EVs), especially luxury brands, and thus pivoted to the new sales tacit of performance and prestige.

Which is why Audi’s current performance flagship vehicle is not a mid-engined V10-powered replacement for the R8, but rather the all-electric RS e-tron GT. And for the new model year they have not only updated the range, bringing (you guessed it) more power, but also added a new hero model - the RS e-tron GT Performance.

It leads a new three-pronged line-up for the four rings brand, with the RS e-tron GT Performance sitting above the RS e-tron GT and the new S e-tron GT; the latter effectively replacing the previous ‘entry-grade’ model known only as the e-tron GT.

These arrive as part of a mid-life update for the model, with some minor styling tweaks (inside and out) along with enhancements to the battery and changes to the specifications.

The new range has just arrived in Australia and Audi will be hoping it can turn around the sales performance, which saw the outgoing e-tron GT and RS e-tron GT find just 84 customers in 2024. That was a decline of 75 per cent on 2023 sales, and nearly 200 less than the closely related Porsche Taycan.