What's the difference?
Some of my favourite television shows or movies are flawed. When I talk to people about those films and about those flaws, there's a pattern - they don't know what they are and are therefore a bit confused. I don't know why that appeals to me, it just does.
Cars can be like that. There are some cars that aren't sure what they are. One of the exemplars of this is the Toyota C-HR - a small SUV aimed at young get-up-and-go types but bought almost exclusively by baby boomers, attracted to the badge. Young folks want more performance, lower cost and Apple CarPlay.
Hindsight suggests that the less-than-stellar sales performance of the much-heralded Mercedes ute, the X-Class, might be down to confusion. Mercedes thought it would be one thing and it turns out the market thinks it's another.
There’s a school of thought that says you should always use the biggest hammer available. That’s the view of more than one van and truck manufacturer, who will point at the dual-cab utes Aussies are currently consuming at a frightening rate, and politely suggest a light truck or full-sized van might just be more appropriate.
It’s a hard argument to ignore, and for those who use their commercial vehicles to the max, perhaps a committed truck or van might make sense. After all, having the ability to tow 3.5 tonnes AND still have some payload left over for passengers and fuel is a hard argument to ignore. It’s also a line European maker Iveco is keen to push, along the lines of never taking a knife to a gunfight.
Iveco’s volume-selling light van offerings are the 42S and 50C models; vans that cross from recreational to professional user thanks to their overall size, capacity and the fact they can be driven on a normal car license in Australia.
Now revised for greater buyer reach, the 42S gains a 350kg payload boost over the 35S model it replaces, as well as more power and torque from its engine. It also boasts improved safety credentials with the addition of a range of driver aids which we take for granted in passenger cars, but are increasingly important in the commercial vehicle world thanks to a renewed focus on OH&S.
So, what else is new? Starting in the cabin, there’s now a 10-inch digital driver display unit, improved wireless and wired charging rates, changes to the chassis rails for better crash performance, an improved warranty and a pair of feature packages designed to target the end user market.
In Europe, the Daily van has plenty of competition, while in Australia, the major opponents are the Mercedes-Benz Sprinter, VW Crafter, Fiat Ducato and the emerging Chinese van threat, the LDV Deliver 9.
The X was an opportunistic shot at a market segment new to Benz. With even apprentices able to afford to buy a well-specced Hilux, it's become harder to separate the foreman from the kids. I, like Mercedes, thought this would be the boss's car. Mercedes saw the gap and went for it, thinking it could grab sales from top end utes from VW, Toyota and Ford, while maybe saving a few folks from buying a RAM or an F150.
The problem is, the target market knows its utes. And in a rough-and-tumble workplace, the perception is that if you've spent up big on this Merc, you've actually just paid too much for a Nissan Navara. Still, like those flawed movies I enjoy, the X-Class is a fine thing - and I don't blame Mercedes for trying. It just costs too much, and yet isn't Mercedes enough to justify that price.
The Iveco Daily van’s light-truck genetics mean it’s not as immediately familiar to the end-user as some of the competition. It’s a fair climb to get inside, for instance, and once you’re there, the cabin lacks the ambience of a more passenger-oriented machine. Its wheelbase and external dimensions, too, mean it requires plenty of parking skill and real estate, and the dynamics are surefooted but hardly athletic.
Of course, fleet managers won’t care too much about any of that, and the flip-side is those truck underpinnings point to a low maintenance, high-mileage lifespan with good warranty as a promise of less time lost in the service bay when the van could be on the road earning its keep.
Right at the moment, the Daily van appears to be forming some kind of bridge between the car and truck world in terms of safety equipment and driver assistance gear, too. And that’s got to be a good thing.
But equally, it remains a pretty specialised piece of equipment that won’t work for everybody, nor does it have a lot of cross-over appeal between the car and truck worlds. None of which, of course, will prevent it being a valuable tool of the trade in the right hands.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.