What's the difference?
Lamborghini is famous for making glamorous supercars whose pilots seem so carefree they don’t appear to need a boot, or back seats, or even families.
They don’t even seem to mind them being so low they have to get in and out on all fours – well that’s how I need to do it, anyway.
Yup, Lamborghini is famous for these exotic race cars for the road… not SUVs.
But it will be, I know it.
I know, because the new Lamborghini Urus came to stay with my family and we torture tested it, not on the track or off-road, but in the 'burbs doing the shopping, the school drop-offs, braving multi-storey car parks and the potholed roads daily.
While I never like to give the game away this early in a review, I need to say the Urus is astounding. This is truly a super SUV that is every bit as Lamborghini as I hoped, but with a big difference – you can live with it.
Here’s why.
What sets the most iconic Jaguars apart?
Here’s a theory. Consider history’s greatest: the 1948 XK, its 1961 E-Type replacement and the first XJ of 1968. We’re talking about a grand tourer, sports car and luxury sedan respectively that broke ground in each of their segments.
Despite being a sales disappointment, let’s add the 2018 I-Pace to this elite group.
Like the others, it was a pioneer, this time in the luxury electric vehicle (EV) SUV field, beating most competitors and seemingly influencing newer ones ever since, from the excellent Kia EV6 to the coming Mercedes-Benz EQE SUV.
Now, five years and a comprehensive update later, we revisit the 2023 I-Pace to see if it’s still a standout.
Lamborghini has nailed it. The Urus is a super SUV that’s fast, dynamic, and has Lamborghini looks, but just as importantly it’s practical, spacious, comfortable and easy to drive. You’re not going to find those last four attributes in a sentence about an Aventador.
Where the Urus loses marks is in terms of warranty, value for money and fuel consumption.
I didn’t take the Urus on the Corsa nor the Neve, nor Sabbia and Terra, but as I said in my video we know this SUV is capable on the track and that it can go off-road.
What I really wanted to see was how well it handled regular life. Any competent SUV can deal with shopping centre car parks, dropping kids off at school, carrying boxes and bags, and of course fitting and being driven as you would any car.
The Urus is a Lamborghini anybody could drive, pretty much anywhere.
In the 1960s Jaguar used to promote its range as providing “grace, space and pace”. Nowadays, the I-Pace may as well also be known as the I-Grace and I-Space, because all three terms still ring true.
Jaguars were never cheap but the greatest hits felt like exceptional value because they were special. The same applies here. Five years might seem like an eternity, but age has not yet wearied the British luxury EV SUV nearly as much as you might imagine. Especially when optioned up as per our test vehicle.
Bereft of any post-modern brand baggage, the I-Pace remains a modern great. If only more buyers would catch on to that.