Lamborghini Urus vs Audi Sq8 E-Tron

What's the difference?

Lamborghini has nailed it. The Urus is a super SUV that’s fast, dynamic, and has Lamborghini looks, but just as importantly it’s practical, spacious, comfortable and easy to drive. You’re not going to find those last four attributes in a sentence about an Aventador.

Where the Urus loses marks is in terms of warranty, value for money and fuel consumption.

I didn’t take the Urus on the Corsa nor the Neve, nor Sabbia and Terra, but as I said in my video we know this SUV is capable on the track and that it can go off-road.

What I really wanted to see was how well it handled regular life. Any competent SUV can deal with shopping centre car parks, dropping kids off at school, carrying boxes and bags, and of course fitting and being driven as you would any car.

The Urus is a Lamborghini anybody could drive, pretty much anywhere.

There’s not doubt large, luxury SUVs like the SQ8 have a lot to gain from electrification in terms of refinement, performance and running costs. The flip-side is the extra mass of the batteries and other electrical gear but, in this case at least, there might be a silver lining there in the way the hulking SUV manages to force the air suspension into agreeable submission.

For our money, the station-wagon variant is the one to buy. It’s cheaper to begin with and with its greater luggage capacity, it simply makes more sense. Which is not to say the Sportback version is compromised in luxury, safety or performance terms, but if practicality doesn’t figure highly in any purchasing decision involving an SUV, then we sense a great disturbance in the force.

Regardless of what’s powering the SQ8, the driving experience is vintage Audi and that’s a good thing, and even that massive kerb mass can’t blunt the sort of chassis dynamics and feedback we’ve come to expect from the brand.

Some buyers will possibly baulk at the projected range and the Audi’s appetite for electrons, but when lined up side-by-side with its major competition, the SQ8 is every chance to emerge as the one to buy. We’ll need a proper comparison for that, of course, but the Audi should be on any short-list of big, deluxe, electric SUVs.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Anything interesting about the Urus? That’s like asking is there anything tasty about that really tasty thing you’re eating there? See, whether you like the look of the Lamborghini Urus or not, you have to admit it doesn’t look like anything you’ve ever seen before, right?

I wasn’t a major fan of it when I first clapped eyes on it in pictures online, but in the metal and in front of me wearing that 'Giallo Augo' yellow paint I found the Urus stunning, like a giant queen bee.

As I’ve mentioned, the Urus is built on the same MLB Evo platform as the Volkswagen Touareg, Porsche Cayenne, Bentley Bentayga and Audi Q8. While that offers a ready-made base with great comfort, dynamics and technology, it would limit shape and styling, but nevertheless I think Lamborghini has done an excellent job of ‘dressing’ the Urus with styling that doesn’t give away its Volkswagen Group bloodline too much.

The Urus looks exactly how a Lamborghini SUV should – from its side profile with the sleek glasshouse and haunches which look spring loaded, to its Y-shaped tail-lights and tailgate lip spoiler.

At the front, as with the Aventador and Huracan, the Lamborghini badge takes pride of place and even that broad flat bonnet which looks just like the lid on its supercar siblings has to skirt around the emblem almost out of respect. Below is the giant grille with its enormous lower air-intake and front splitter.

You can also see a few hat tips to the original LM002 Lamborghini off-roader from the late 1980s in those squared-off wheel arches. Yes, this isn’t Lamborghini’s first SUV.

The optional 23-inch wheels do look a bit too big, but if anything can pull them off, I feel the Urus can because so much else about this SUV is over the top. Even everyday elements are extravagant – the fuel cap on our car was carbon-fibre for example.

But then everyday objects which I think should be there, aren’t – like a rear windscreen wiper.

The Urus’s cockpit is just as special (and Lamborghini) as its exterior. As with the Aventador and Huracan the start button hides beneath a red flip-up cover fighter-jet rocket launcher-style and the front passengers are separated by a floating centre console which is home to more aircraft inspired controls – there are levers for selecting drive modes and there’s a giant one just for selecting reverse.

As we’ve covered above, the interior of our car had been optioned to the hilt, but I have to mention those seats again – the Q-Citura diamond stitching looks and feels beautiful.

It’s not just the seats, though, every touch point in the Urus has a quality feel – actually even places that never come in contact with passenger such as the headlining look and feel plush.

The Urus is large – look at the dimensions: it’s 5112mm long, 2181mm wide (including the mirrors) and 1638mm tall.

But what’s the space like inside? Read on to find out.

Stylistically, the big news is that the SQ8 is the second model to take up Audi’s latest exterior design language. That includes the two-dimensional Audi grille logo as well as a 'singleframe' (Audi’s own word) light bar that links the matrix headlights.

The SQ8 also gets Audi’s Sport Package as part of the price of admission, and that includes black roof rails and other touches.

Of more technical interest is the way the front of the car has been designed to aid air flow around the front wheels. Controllable flaps in the front fascia as well as underbody winglets keep the air flowing around the wheels without contributing to excess aerodynamic drag at speed.

In an engineering sense, the big news is the adoption of a three-motor layout. While some manufacturers are yet to see the value in this, having a motor on each of the rear wheels means there’s no longer a need for a rear differential.

From the outside the Urus’s cabin looks like it could be a cramped place – it is a Lamborghini, after all right? The reality is the interior of the Urus is spacious and storage is great.

Our test car was a five-seater, but the Urus can also be ordered with just four seats. Alas, there is no seven-seater version of the Urus, but Bentley does offer a third row in its Bentayga.

The front seats in our Urus were snug but offered outstanding comfort and support.

Head-, shoulder- and legroom up front is excellent, but it’s the second row which is most impressive. Legroom for me, even at 191cm tall, is outstanding. I can sit behind my driving position with about 100mm to spare – take a look at the video if you don’t believe me. Headroom is good back there, too.

Entry and exit through the rear doors is good, although they could open wider, but the height of the Urus made putting my child into his car seat easy on my back. Also installing the car seat itself was easy – our is a top tether which hooked to the seatback.

The Urus has a 616-litre boot and that was large enough to fit the box for our new child car-seat (have a look at the images) along with several other bags – that’s damned good. Making loading easier is an air suspension system which can lower the rear of the SUV.

The big door pockets were excellent and so was the floating centre console which has storage underneath and two 12-volt power outlets. You’ll also find a USB port up front, too.

The centre console bin is the downfall – it’s only has space for the wireless charging pad.

There are two cupholders up front and another two in the fold down centre armrest in the rear.

The rear climate control system is outstanding and offers separate temperature options for left and right rear riders, with plenty of vents.

Grab handles, 'Jesus handles', call them what you will, but the Urus doesn’t have any. Both the youngest and oldest members of my family pointed this out – my son and my mother. Personally, I’ve never had a use for them, but they both feel it’s a glaring omission.

I’m not going to mark the Urus down for a lack of handles – this is a practical and family friendly SUV.

There’s absolutely no question Audi knows a thing or two about cabin layouts and ergonomics. Like other contemporary Audis, this one features the fully customisable Virtual Cockpit with a huge range of possible displays and layouts. And again, as usual, it all works seamlessly and efficiently.

The head-up display is amazingly clear and the twin touchscreens divide the car’s tasks logically. Yes, there’s a lot going on, but compare the way the Audi applies logic to the menu strategy to the scatter-gun approach of many others, and you can see that plenty of thought has gone into this stuff.

Also, it goes without saying, of course, that there are multiple charging points as well as plenty of connectivity with good wireless connections available. That includes wireless phone changing.

The front seats are sporty but not too firm, even if they do give you a bit of a squeeze thanks to high bolsters and lots of contouring. The rear seat is likewise firm initially and is really best for two backsides thanks to the sculpting of the rear bench.

That said, it will accept a centre passenger, but that seat will be the last one occupied. Rear legroom – important in a car like this - is good, there’s enough room for your feet under the front seats and headroom, even in the allegedly racier looking Sportback, is ample if not huge.

The panoramic sunroof means there’s plenty of light to counter the dark interior colours, and the only real surprise is the amount of hard plastic on the upper part of the door trims, just below the glass. Given the acres of much plusher trim farther down the door, this seems a bit odd.

The other comment we’d make is that the SUV body simply makes more sense in terms of load carrying (569 litres plays 528) and makes more of the SUV’s claim to practicality.

The Sportback is also a bit of an acquired taste and while it’s not the first SUV-coupe mash-up we’ve seen, to many eyes, the combination never looks right. Coupe on stilts? Surely, not for everyone.

On that subject of practicality, the SQ8 bucks the trend in EVs by being able to tow up to 1800kg with a braked trailer. The factory towing pack is a $2180 option.

None of the Q8 variants are what you’d call remotely spartan, and even the entry-level Q8 50 gets air suspension, Audi’s 'Virtual Cockpit', 20-inch alloy wheels, LED headlights, ambient interior lighting, dual-zone climate control, driver’s seat memory function, a head-up display, digital radio and a 360-degree camera.

The Q8 55 builds on that with the Sportback body (which is not available on the 50 variant) an extra 50kW of power from its twin electric motors, 21-inch alloy wheels, sports front seats and four-zone climate-control. There’s also an electrically adjustable steering column (the 50 has manual adjustment).

What makes the SQ8 the flagship car, of course, is not just more equipment (though there is plenty of that) but rather the optimised driveline with its three electric motors and 370kW output.

Beyond that, you also get a panoramic sunroof, 22-inch alloys, matrix LED headlights, heated front seats and a Bang & Olufsen premium sound system with no less than 16 speakers including 3D loud-speakers.

And because choice equals luxury, the SQ8 can be had in either of the Q8’s body styles; the station-wagon SUV or the Sportback. Neither of which run to a third row of seats.

Option packs include the 22kW charger option at $6900 and the 'Sensory Pack' which gets you headlights capable of branded projections on to your garage wall, e-tron branded puddle lights, powered, soft-close doors, heated rear-outer seats, an interior ioniser and 'fragrancer', extra dashboard leather and manual rear-window sun-shades. Yours for an extra $9600.

And if the SQ8 doesn’t look menacing enough, there’s a black exterior package at $2300 that, um, adds extra blackness.

The one option you need to think about carefully is the virtual mirror package which, at $3500, replaces the conventional mirrors with cameras that show what’s behind on panels in the top corner of the front door trims. It takes a bit of acclimatisation and revision of muscle-memory and is definitely not for everybody.

The price hike over the $140,600 entry level car is a hefty $33,000 for the SUV variant ($173,600) and a neat 40-grand for the Sportback ($180,600).

The Lamborghini Urus has a 4.0-litre twin-turbo petrol V8 engine making 478kW/850Nm.

Any engine which can make 650 horsepower has my attention, but this unit, which you’ll also find in the Bentley Bentayga, is superb. The power delivery feels almost naturally aspirated in how linear and controllable it feels.

While the Urus doesn’t have the same screaming exhaust note as a V12 Aventador or the V10 found in the Huracan, the deep V8 grumble on idle and crackle on the down shifts let everybody know I’d arrived.

An eight-speed automatic transmission can change its personality from a brutally hard-shifter in Corsa (Track) mode to gelato smooth in Strada (Street).

While many electric all-wheel-drive vehicles use a motor on each axle, the Audi electric 'Quattro' system here arguably goes one better with a total of three motors.

The front axle features the traditional single motor while the rear axle has two; effectively a motor on each rear wheel.

When they all chime in, they bestow the e-tron with a maximum of 370kW of power and an astonishing 973Nm of torque; more than enough to get the 2.6-tonne e-tron moving.

Enough, in fact to get the car from rest to 100km/h in a claimed 4.5 seconds and on to an electronically limited top speed of 210km/h.

A single-speed reduction transmission is fitted and drive is constantly sent to all four wheels via an electric version of Audi’s famed Quattro all-wheel-drive layout.

Suspension is by adaptive air springs and there’s adjustable (via the steering wheel paddles) regenerative braking.

A V8 combustion engine that makes 478kW is not going to be frugal when it comes to fuel consumption. Lamborghini says the Urus should use 12.7L/100km after a combination of open and urban roads.

After highways, country roads and urban commutes I recorded 15.7L/100km at the fuel pump, which is close to the serving suggestion and good considering there weren't any motorway kays in there.

That’s thirsty, but not surprising.  

Moving this much weight at such velocities and for such distances requires a big battery. In fact, Audi claims the SQ8’s battery, at 114kWh is the biggest in the business.

But, again, it needs to be, especially with the claimed energy consumption of a hefty 28.8kWh per 100km for the SUV version and 28.0kWh per 100km for the slightly slipperier Sportback.

That gives a theoretical range of 417km for the SUV and 430 for the Sportback, both of which are numbers some potential buyers won’t consider sufficient.

But those same people should consider the fact that in a mix of winding country roads and some freeway running, we were able to beat those consumption claims, recording closer to 26 or 27kWh per 100km which, if nothing else, suggests the published range figures might be somewhat closer to reality than the EV (or any other segment of the car industry) market typically gets.

The standard charger runs at 11kW but on a 10-amp household socket, home charging will be limited to 7.2kW, although an optional 22kW charger ($6900) is also available from Audi.

The DC charging is the highlight, however, and the SQ8 can cope with charging speeds of up to 170kWh, meaning it can theoretically get from 10 per cent to 80 per cent charged in about 31 minutes on a commercial charging station with enough grunt.

The Lamborghini Urus is a brute, but not brutal, in that it’s big, powerful, quick and dynamic without being hard to drive. Actually, it’s one of the easiest and most comfortable SUVs I’ve ever driven, while also being the fastest I’ve piloted.

The Urus is at its most docile in the Strada (Street) drive mode and for the most part I drove it in this setting which kept the air suspension at its cushiest, the throttle calm and steering light.

The ride quality in Strada even on Sydney’s pot-holed and patchy streets was outstanding. Remarkable, given that our test car rolled on giant 23-inch wheels wrapped in wide, low profile tyres (325/30 Pirelli P Zeros at the rear and 285/35 at the front).

Sport mode does what you’d expect – firms the dampers, adds weight to the steering, makes the throttle more responsive and dials back the traction control. Then there’s 'Neve' which is for snow and probably not hugely useful in Australia.

Our car was fitted with optional extra drive modes – 'Corsa' for the racetrack, 'Terra' for rocks and dirt, and 'Sabbia' for sand.

Alternatively, you can ‘build your own’ mode using the 'Ego' selector which lets you adjust steering, suspension and throttle in light, medium or hard settings.

So, while you still have the Lamborghini supercar looks and colossal grunt, with the ability to head off road you could pilot the Urus all day as you would any large SUV in Strada.

In this mode you’d really have to plant your foot for the Urus’s reaction to be anything other than civilised.

Like any large SUV the Urus gives its occupants a commanding view, but it was a strange feeling looking out over that very Lamborghini bonnet but then pulling up next to the No.461 bus and glancing over almost at head height with the driver.

Then there’s the acceleration – 0-100km/h in 3.6 seconds. Combine that with this height and piloting it feels like watching one of those videos of a bullet train shot from the driver’s seat.

Braking is almost as astonishing as the acceleration. The Urus has been equipped with the largest brakes ever for a production car – sombrero-sized 440mm diameter discs at the front with giant 10-piston calipers and 370mm discs at the rear. Our Urus was fitted with carbon ceramic brakes and yellow calipers.

Visibility through the front and side windows was surprisingly good, although seeing through that rear glass was limited as you’d expect. I’m talking about the Urus not the bullet train – bullet train rear visibility is terrible.

The Urus has a 360-degree camera and an excellent reversing camera, too, which makes up for the small rear window.

Almost a thousand Newton-metres (not to mention 370kW) infers some pretty serious performance and so it is.

When you press down on the throttle pedal, there’s an instant and somewhat furious response from the driveline. And just as the Audi’s touchscreens have been calibrated to respond on a human scale, so too have the major driving controls.

That said, while there’s more acceleration on tap than most drivers will ever have experienced, the SQ8 doesn’t move forward with quite the irresistible force the bald numbers might suggest.

And that’s purely down to the thing weighing the wrong side of 2.6 tonnes. Sure, Audi claims 4.5 seconds and that seems fairly believable, but it’s not quite as ballistic as some other current EVs.

Still, that’s hardly its mission in life, anyway. Top speed, in the interests of thermal management, has been limited to an entirely understandable – not to mention adequate - 210km/h.

But one thing all that kerb mass has (arguably) done is make the suspension work properly. Speaking purely personally, until I’d sampled the SQ8 over a variety of bitumen joins, potholes of all sizes and even clattering level-crossings, I was yet to drive a passenger car on air suspension that worked as well as the brochure claimed.

Historically, air suspension has been okay on smooth roads and even sometimes bigger lumps and bumps. But it usually fell short of expectations on small amplitude, high frequency stuff that made the suspension judder and stutter. Not this Audi.

Even on the 'Dynamic' setting, the ride never falls beyond plush although you will notice a little more stiffness being dialled into it by the computer.

The best advice is to leave it in the 'Comfort' setting where there’s still lots of roll and pitch control, yet an even higher degree of suppleness that fundamentally refuses to be beaten by a lack of post-Covid road maintenance. And this from a car that rides on 22-inch wheels and tyres.

Perhaps compressed air doesn’t scale in a linear manner, making the addition of a couple of tonnes of sprung mass a positive, rather than a negative.

The other thing Audi has done well to maintain is that almost indefinable corporate steering response.

It’s kind of muted this time around in terms of its ability to talk to you, but there’s still an over-arching Audi-ness to it with an instant pointiness without the frenetic feel often associated with a quick ratio and sticky tyres.

Like any modern, high-end SUV, the Audi is dripping with safety gear, both passive and the latest active driver aids.

Autonomous Emergency Braking is included, of course, but goes a bit further with pedestrian and cyclist detection. There’s also adaptive cruise-control with a speed limiter and the Audi offers assistance rather than just a passive warning with traffic-jam assist, collision avoidance assist, turn assist, exit assist, intersection assist, rear-cross traffic assist and lane-change warning and assist.

There are also front and rear parking sensors combined with a 360-degree camera system which includes a kerb view function for tight parking spots.

Given the bulk of the e-tron, that might be a pretty handy addition. A tyre-pressure monitoring system is also a great standard feature.

The SQ8 hasn’t been locally crash-tested but has scored a maximum five stars in European testing.

What’s missing? Probably only a central airbag to prevent front-seat head clashes in the case of a side impact.

This is the category which brings the total score down. The three-year/unlimited kilometre warranty on the Urus is falling behind the norm with many carmakers moving to five-year coverage.

You can purchase the fourth year of the warranty for $4772 and the fifth year for $9191.

A three-year maintenance package can be bought for $6009.

Audi’s factory warranty is a good, but no longer remarkable five-year/unlimited warranty on most of the SQ8.

The exception is the battery which is covered by a six-year/160,000km warranty. Audi will also come to your home and connect the standard 10-amp charger and there’s an Origin Energy green power offer that comes with it.

Charging is taken care of for the first six years with a Chargefox subscription as well as Audi Connect. You’ll also get six years of free roadside assistance and the first six years of standard servicing are also included.

The SQ8 also makes good on the EV promise of less maintenance with service intervals every two years or 30,000km, whichever comes first.