Jaguar E-Pace vs Audi Q3

What's the difference?

Jaguar raised more than a few eyebrows in 2016 when it entered the rapidly expanding world of premium SUVs with the mid-size F-Pace. And the product development boffins at Coventry HQ liked it so much they cooked up another one.

The compact E-Pace (and subsequent electric I-Pace) has re-positioned the brand from luxury sedans, wagons, and performance sports cars, to all that with SUVs now leading the brand and product charge.

The F-Pace is a beautifully composed five-seater. Does this smaller E-Pace package deliver even more good things?    

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.