What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Have you ever wished for an electric version of a high-riding hatchback, something like a Subaru XV, but with batteries and a bit more prestige?
Clearly, many luxury car buyers have, as the conceptually similar EQA 250 has proven since launching in Australia at the tail end of 2020. Mercedes-Benz can’t import enough of them.
Now, there’s a 350 4Matic version, with two electric motors, not one, all-wheel instead of just front-wheel drive, and appreciably stronger performance.
But in the two years since the EQA’s debut, the EV landscape has transformed, with Korea and China leading in innovation, disrupting the long-established order of things.
In other words, can the new 350 4Matic cut it? Read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
On one hand, the EQA 350 4Matic has the styling, interior presentation, forceful performance and handling prowess to make you forgive its very expensive price tag, especially when so many rival EVs are also so talented.
But there’s too much that’s ordinary about this Mercedes to justify its huge ask, including a lack of that final polish in the way it drives and rides.
Despite being a recent release, the EQA is already feeling beyond its age. For the money, the 350 4Matic feels out of its depth.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
A high-riding hatchback (its handy 209mm ground clearance is only 4.0mm shy of the GLA equivalent), the smooth and handsome EQA is like an EQC that’s been left in a tumble dryer for too long, shrinking into its smaller proportions.
Along with the EQA's obvious electric powertrain inclusion, differences compared to the GLA include a blanked-out grille, a redesigned bumper, fresh wheel styles and a full-width LED tail-light treatment.
All add some character to the rather amorphous donor car.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
Like the second-gen (H247) GLA, the EQA sits up high, offering lofty seating. That’s core to this range’s appeal, making getting in and out a less acrobatic feat compared to smaller and lower EVs.
The cabin is very similar to many of the second-generation MFA2 transverse-engine/front-drive-based Benzes like the current A-Class. That means solid looking and feeling doors and dash, upping the sense of quality. Very on-brand stuff.
This is a very modern and inviting interior, with those aforementioned screens set within a large rectangular binnacle. To the centre there are the trio of turbine-style air vents that still bring a spark of joy to the cabin (as well as seriously effective ventilation), along with the row of metallic toggle switches; both provide pleasing, high-quality sensory experiences.
It can lean towards overkill with a trashy night-club ambience if restraint is not exercised with the (configurable) coloured light show dotting the EQA's cabin.
Not to everybody’s liking, but thankfully you can turn that stuff off, so no complaining necessary here.
You wouldn’t call the EQA particularly spacious with its curvy roof, snug sports seating, high waistline, narrow glass areas and thick pillars, but even 200cm-tall people should find enough legroom up front. There’s a sense of cosiness rather than crampedness.
The 350 4Matic’s sports seats do a great job holding and caressing you in, providing excellent bracing through tight corners. Three’s ample (powered) adjustment, including for lumbar and lower-back areas, as well as enough support for thighs. The cushions themselves are typically firm yet comfy. And the seats look great.
The driving position is superb, ahead of a set of vibrant digital instrumentation choices that run the gamut of tastes, with the 'Classic' dial-like look and minimalist settings (reminiscent of Saab in its essentials-only display) included, so as to not scare away traditionalists. There is also a 'Progressive' screen that’s colourful and techy, though the info presented is a lot to take in.
What may not please conservative Benz buyers are the cheap-looking plastics dotted throughout the interior, along with the rattles that are regular companions, especially over less-than-smooth roads.
This has been a bugbear of all MFA-platform vehicles for more than a decade now, and while better than in some previous models, the EQA at $100K should possess vault-like build quality, not squeaky trim.
And when will that small and flimsy gear selector stalk be binned?
Our test car’s ‘Hey, Mercedes’ voice control system was erratic at best, barely providing any assistance and regularly annoying/entertaining with misunderstood responses and laughably limited functionality. Was our example glitchy? Perhaps.
Storage is good. And, ergonomically, everything’s within reach of the driver, but there’s a lot to take in, with scattered switchgear.
It’s also worth noting that, if you’re new to the MBUX multimedia system, taking the time to learn its many functions and capabilities is advisable, as it’s more logical and simpler than the intimidating first impression suggests.
A deft thumb is required for the steering-wheel spoke-actuated tabs for instrument data, but even technophobes ought to master it all eventually.
The central part of the screen can be swiped to access the vast array of features, including the excellent audio system and detailed vehicle control settings.
Further back, passengers sit up high, giving a wide view of what’s happening up front, while the backrest is angled at just the right position.
There’s not much fun to be had sitting on the raised middle bit, and shoulder space is seriously limited with three abreast, but otherwise, even adults should find sufficient legroom and headroom – even with the panoramic sunroof fitted.
Deep door pockets, face-level air outlets, reading lights and a folding armrest are to be found back there, though the latter includes a flimsy slide-out cupholder set that’s not worthy of the brand.
Because there’s a battery pack in the rear half of the EQA, cargo capacity shrinks from the donor GLA's 435 litres to just 340L, while dropping the 40/20/40 backrests extends that into the cabin for a 1320L load space. Note there’s no spare wheel, just a tyre inflation kit.
People don’t buy these small crossover Mercedes models for space or practicality – that’s why the GLB/EQB exist – but the EQA isn’t too bad for the urban demographic which wants/needs a compact, high-riding EV with impressive ground clearance.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
Does it represent good value for the price? We’re not so sure.
Starting from $96,900, before on-road costs, the EQA 350 4Matic all-wheel drive (AWD) costs over $15,000 more the established EQA 250 front-drive version.
That’s a lot of dosh, even in the world of expensive EVs, given that’s nearly in Tesla Model 3/Y Performance, new flagship Kia EV6 GT and range-topping Hyundai Ioniq 5 Epiq (with change) territory.
These are bespoke electric vehicles in that they’re designed from the ground up to be electrified, not internal combustion engine (ICE) models modified to take electric motors and batteries, as the EQA is. It doesn’t take much imagination to see the popular GLA small-car/crossover behind the badge.
The same applies to the GLB-based EQB, which at least offers a seven-seat version in the base 250, giving it a unique selling proposition. The 350 4Matic benefits from no such advantage against its fierce volley of foes.
Additionally, the Mercedes must battle some pretty impressive yet cheaper ICE-based EV AWD rivals, including the Volvo XC40/C40 Recharge Twin fraternal twins, Polestar 2 Long Range Dual Motor and coming BMW iX1 xDrive30.
As the Stuttgart EV isn’t measurably ahead and is sometimes even behind these in performance, efficiency, range and charging capacity, its pricing seems needlessly steep.
Unfortunately, the 350 4Matic isn’t brimming with extra standard features to compensate, either.
Along with that second motor and AWD, your $15,200 premium over the 250 scores an AMG makeover inside and out, with an AMG Line Sports exterior treatment, 20-inch AMG alloys, AMG interior trim with synthetic leather and suede seat material, a leather AMG steering wheel, aluminium pedal covers and a top-stitched dash.
The 250’s optional 'Vision Package' is also thrown in, bringing a panoramic sunroof and surround-view camera.
You’ll also find dual keyless entry/go, electric and heated front seats, dual-zone climate control, ‘Hey, Mercedes’ voice control, a wireless smartphone charger, two 10.25-inch screens (for instrumentation and multimedia touchscreen), Bluetooth connectivity, wired Apple CarPlay/Android Auto, digital radio, satellite navigation, 10-speaker audio, ambient lighting, a powered tailgate and adaptive dampers.
On the safety front there are LED headlights with high-beam assist, autonomous emergency braking, blind-spot monitoring, lane-keep assist, adaptive cruise control, evasive steering assist and parking sensors all-round.
However, items that can dial up the glamour for potential buyers in EQA adverts, also cost thousands of dollars extra, such as a head-up display, hand gesture activation for several vehicle functions and the 'MBUX' augmented reality for navigation.
There’s a Wallbox from $1710 (before fitment) for personal parking-space charging, bringing a Type 2 AC Charger, 22kW single-phase and three-phase charging.
A free Chargefox subscription is also part of the deal. But are all these enough?
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The EQA 350 4Matic features an asynchronous motor and a single-speed reduction gear transmission under the bonnet, delivering 140kW of power and 385Nm of torque to the front wheels, and supported by a second, permanently excited synchronous motor located on the back axle.
'Dual E-motor' total outputs are 215kW between 7130-9506rpm up front and 5746-7661rpm for the rear motor, for a 520Nm torque total, from zero rpm.
Drive is infinitely variable on both axles, for AWD capability. Tipping the scales at 2091kg (kerb), the 350 4Matic’s power-to-weight ratio is an impressive 103kW per tonne.
Result? Some six seconds is required to race from 0-100km/h, on the way to a 160km/h top speed.
The EQA employs a 66.5kWh lithium-ion battery pack fitted between the axles, with a maximum 11kW AC and 100kW DC charging capability.
Suspension is via MacPherson-style struts up front while a multi-link arrangement is out back. Steering is by electrically assisted rack-and-pinion.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
Using WLTP figures, the EQA 350 4Matic’s official consumption figure is 17.9kWh/100km. Maximum range is rated at 400km.
At pick-up, our EQA was displaying a 395km maximum range availability. After 273km of a mix of city, urban and freeway driving, our car showed 47km of range left, which means we could expect up to 320km in real-world driving scenarios.
That did include some performance testing, which tends to suck out the kilowatts, by the way.
Our trip computer showed the vehicle had consumed 20.8kWh/100km on average.
Like the EQB, the EQA offers varying levels of energy recuperation to help recharge the battery pack. In ‘D Auto’ it figures out the level of resistance automatically, but drivers can also choose to do this manually via ‘D+’ that provides coasting, ‘D’ that brings mild regeneration off-throttle, and ‘D—’ that activates maximising regen for close to single-pedal driving. These are paddle activated.
Cables for home charging with three-prong outlets are included – an eight-metre long one plus a five-metre public charging cable.
Mercedes says a 100kW DC charger will take an EQA from 10-80 per cent charged in 30 minutes, while an 11kW AC public outlet needs seven hours, and at home using a regular 3.0kW 10-amp socket requires at least 34 hours.
Mercedes also offers a Wallbox with up to 22kW charging capability for your home or office from $1710, not including installation. That drops the charging time to under eight hours, which is ideal for overnight-home or all-day work charging scenarios.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
Probably the most impressive thing about the EQA 350 4Matic is how effortless, easy, and fun it is to drive, whether around town or out on the open road.
Slot the flimsy drive selector to D and this wastes no time moving off the line, streaking past 100km/h even more swiftly than the 6.0s official time suggests.
The Mercedes powers along with strong acceleration available at all times. With such instant torque on tap, this is a treat weaving through traffic, zipping into rapidly closing gaps like a little go-cart.
At slower speeds, even in slippery conditions, the 350 4Matic feels glued to the road, possessing tons of grip wearing Pirelli P Zero 235/45R20 rubber, to help it carve through without breaking a sweat, pulled along by endless torrents of torque. Just a slight flex of your right foot has this car bounding ahead in no time.
Armed with nicely weighted and responsive steering and a planted yet agile chassis, all the makings are present for a premium electric hot hatch experience.
However, there’s just a bit too much weight, which seems to manifest itself in somewhat top-heavy handling at higher speeds or through fairly tight corners.
In such conditions, the Benz feels a bit nervous and a tad skittish, and not quite as composed as we’d hoped.
Disappointingly, while there’s regenerative braking using the steering paddles, it doesn’t quite bring the car to a full stop, but instead slows it down with enough force to wipe off most but not all of the speed. You can’t rely on full stop/go single-pedal braking, then.
Finally, there’s the suspension’s ability to cope with our patchy road surfaces. Over big bumps, ride comfort is fine, but smaller-frequency ones are all-too-often felt.
There’s an underlying firmness to the chassis tune that’s in keeping with the EQA’s German heritage, but we expected more suppleness and isolation in a high-riding SUV equipped with adaptive dampers.
Plus, there’s more tyre/road noise than we’d like.
So, as a sprightly urban runabout, the EQA is ideal, with forceful acceleration and a slick powertrain. Backed up by the security of AWD, the 350 4Matic is great in inclement weather, too, with exceptional roadholding dynamics. But it isn’t quite as agile nor sophisticated and refined as we’d like a $100K Mercedes EV to be.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
On the ANCAP website, a EuroNCAP-tested EQA scored a five-star crash-test safety result. This was conducted in 2019.
Included is Mercedes’ 'Driver Assistance Package' that features, among other safety items, autonomous emergency braking, blind-spot monitoring with an exit warning that alerts the driver to approaching cyclists or vehicles if the door begins to open into their path, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.
There are also nine airbags, made up of front, pelvis side and window bags for driver and front passenger, and side and curtain airbags for rear occupants. There’s also a knee airbag for the driver.
The AEB with forward collision warning works between 7.0km/h and 200km/h, and offers pedestrian and cyclist protection day or night. The 'Active Lane Assist' tech operates between 60km/h and 200km/h.
The EQA makes a sound for pedestrians and other warns other road users that’s audible at speeds below 20km/h, plus a reversing tone.
Along with a trio of child-seat tether anchorages, the EQA’s rear seat base is fitted with two ISOFIX attachments.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
Mercedes-Benz offers a five-year/unlimited kilometre warranty.
The battery pack warranty is also industry-standard, valid for the usual eight years/160,000km. Service intervals are every year or 25,000km.
There is no capped-price servicing, however buyers can purchase up-front when new to save money.
The EQA 'Service Plan' starts at $1600 for the first three years/75,000km (whichever occurs first), $2200 for four years and $2650 for five years.