What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
When is an AMG not really an AMG, but still a fitting homage to the models that built the brand?
The new E 43 is the eighth '43 after the SLC 43, GLC 43, GLC 43 Coupe and four C 43s, all of which arrived last year, and plugs a mighty gap between the mainstream E-Class line-up and the upcoming full-house E 63 S, while forming an almost exact philosophical fit with the E 36 and E 55 that helped put AMG on the map in the 90s.
How? Unlike the angry dinosaur V8 growl, supercar-like performance and generally hardcore demeanour we love about the current top-level models, the E 43 is more of a rapid grand tourer than a four-door supercar. Which is kind of what the AMGs of old were, before they sprouted exhausts from both sides and became more menacing than Mercedes.
The E 43 still boasts a muscular 295kW/520Nm from its twin-turbo V6 and all-wheel drive, but cloaks it all in an air-suspended package that's barely distinguishable from the AMG styling pack available from the base E 200 up.
It's priced $20,000 higher than the E 400 but still around $90,000 less than the E 63 S that arrives in June, and does nothing to dissuade the notion that Mercedes makes a car for almost everyone. And we're glad they do, particularly when the latest addition boasts a 4.6s 0-100km/h claim that would trump most mid-engined supercars of the 90s.
It also promises to be a star-badged alternative to the new BMW 540i, Audi S6 and even the Lexus GS F.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
If you want a fast Benz but your other half prefers genuine comfort and doesn't like the sound of NASCAR, this is your solution. It's an opulent luxury saloon by default, but with proper performance and personality just the flick of a switch away.
We know the E 63 S will be sharper and 1.2s quicker to 100km/h, but it will also cost another E 200 more, and feel like a performance car ALL the time. The E 43 doesn't, which is just brilliant.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
Unlike the bulging wheelarches and gaping gob of the new E 63, the E 43 uses discrete flourishes to distinguish it from the regular AMG-pack E-Class.
Most obvious are the more aggressive 20 x 8 and 20 x 9 'RTO' wheels, but if you look closely it also scores subtle black winglets on the outer edges of the front bumper openings, a single bar grille insert, boot lip spoiler and black split exhaust tips.
Hiding within those wheels are upgraded 360mm brakes at all corners, with four piston calipers up front and single at the rear.
On the inside, the E 43 steps up to perforated leather and 'Dynamica' pseudo suede seat trim but the fronts appear to be the same comfortable shape as the regular AMG pack seats. Aside from a smattering of AMG badges, that's about it. Like the outside, it looks a little bit sporty, but luxury is the focus.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
Like all E-Class sedans, the E 43 has amble room for four large adults to travel comfortably. Everyday practicality is well considered with dual cup holders front and rear with bottleholders in each door, map pockets and ISOFIX child seat mounts in the outer rear positions. Boot capacity is a useful 540 litres.
Like all AMG performance models, the E 43 forgoes run-flats or a spare tyre in favour of an inflation kit.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
At $159,900 the E 43 sits exactly $20,000 above the E 400. As you'd expect it comes fully loaded with comfort and convenience features, including a choice of black, brown or beige nappa leather, 'Air-Balance' cabin scent and air filtration system, tinted windows, panoramic sunroof, head-up display and a 13-speaker Burmester surround sound audio system.
Like all new E-Classes, the E 43 also comes with the brilliant Drive Pilot suite of active cruise control and lane guidance tech that permit semi-autonomous driving, including the ability to change lanes. More sculpted AMG front seats and a Dynamica pseudo suede-trimmed steering wheel are available as a $3076 option, but it's worth noting that the seat upgrade eliminates the PRE-SAFE impulse side function that moves passengers toward the centre of the car when a side collision is anticipated.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
Rather than simply plonking the 3.0-litre twin-turbo V6 from the other '43s in the E-Class body and fettling the tune to edge it ahead performance-wise over the smaller models, the E 43 uses larger turbos to boost power by 25kW but retains the same 520Nm, which is also 50kW and 40Nm greater than the E 400.
Like all current E-Class variants, the engine is backed by Mercedes' very clever nine-speed torque converter auto and follows the E 400 and other '43s by sending power to all corners via the 4Matic all-wheel drivetrain.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
Despite making more power and torque, the E 43 carries the same 8.4L/100km official combined figure as the E 400, but requires more expensive 98RON to achieve it. The E 43 also scores a 14-litre larger 80-litre fuel tank, which should stretch the range between fills by around 167km based on the official figure.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
Working our way out of Melbourne via its network of motorways, there's little aside from perforated leather and Dynamica faux suede seats to tell us we're aboard something a bit more special than most E-Classes.
Left in Comfort mode via the console-mounted drive select toggle, the engine delivers a creamy urge with max torque available from 2500rpm, the transmission is silken and the ambience is very E-Class.
On the country roads beyond Melbourne's urban limits, you can tell you're riding on 20-inch wheels with limited sidewalls, but it's all entirely liveable and still very Mercedes.
Flick it over to Sport mode and it's much the same, but confronted with the bitumen rollercoaster that is Chum Creek Rd (look it up, it's worth it), we felt it was time for Sport +. Race mode is reserved for the full-blown AMGs, but Sport + instantly transforms the E 43.
The steering gets heavier, the exhaust gets louder and the transmission drops at least one ratio, but the dampers also become much firmer which makes it feel at least a couple of hundred kilos lighter than the aluminium-abundant W213 E-Class already is.
The stability control also loosens its leash and surprisingly permits some play from the rear end when you're really pushing under throttle. It is all-wheel drive, but the torque bias favours the rear wheels by a factor of 69:31.
The auto manages to shift quickly and the abundance of ratios means it happens very often. You'd have to be pretty bored to bother with the paddle shifters, as everything responds beautifully to your right foot – including the brakes.
It's very easy to drive very fast and you soon forget you're driving a near-5m long sedan.
The V6's growl will never match a V8 symphony, but it helps to stamp the E 43's individual character. If it made no noise it would be disappointing, but it does well to push a classic V6 bark past its turbos.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
Like all versions of the W213 E-Class, the E 43 carries the maximum five star ANCAP and EuroNCAP safety ratings. A brilliantly integrated suite of active and passive safety features go well beyond its nine-airbag count, 360-degree parking cameras, rear cross-traffic alerts, and a pedestrian-protecting active bonnet.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.
As with all Mercedes passenger cars, the E 43 is covered by a three-year, unlimited kilometre warranty. Service intervals are either 12 months or 25,000km and the first three services are capped at $668, $1356 and $1356 respectively.