What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Tim Robson road tests and reviews the 2016 Infiniti QX30 at its Australian launch with specs, fuel consumption and verdict.
There’s no doubt that the compact crossover segment is a vitally important place for any carmaker to be. Nissan’s luxury arm, Infiniti, is no different, and thanks to a decision from its Japanese masters, the diminutive premium brand will go from having no players on the field to having two marquee players in a matter of just a few months.
The architecturally identical front-wheel-drive Q30 launched only a month ago in three variants, and now it’s the turn of the all-wheel-drive QX30 to take to the pitch.
But is there enough of a difference between the two to actually consider them different cars? Is it adding a layer of complexity for the prospective Infiniti customer? As it turns out, the differences run more than skin deep.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Even though it’s almost identical to the Q30, the QX30 manages to feel sufficiently different in suspension tune and cabin ambiance to be considered different.
It’s a disappointing oversight, though, by Infiniti to deny the base GT such basic safety fundamentals as a rear view camera (which Infiniti assures us is being worked on).
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