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Volvo makes deal with Chinese Geely

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Volvo and Geely can share production lines and even share platforms. Photo: Geely chairman Li Shufu
Volvo and Geely can share production lines and even share platforms. Photo: Geely chairman Li Shufu

The deal gives Geely access to Volvo's hybrid technology and small-car platform design, while Volvo gets Geely's buying power and allows it to share components. 

Does this cheapen Volvo? "No'' is the blunt answer from Volvo product planner Lex Kerssemakers. He indicated at the Geneva motor show earlier this month that Volvo needed a technology partner to share costs.

The unusual move of aligning with Geely is that since 2010, Geely owns Volvo. This week's technology deal stitches the companies closer and allows the sharing of manufacturing. 

Mr Kerssemakers said at Geneva that "Volvo won't renew our technical partnership with Ford''.

That means the end of a partnership with Ford - who until two years ago owned Volvo - and created the S40, V50, S60 and other models that shared platforms, components and drivetrains with Ford.

"We have to have alliances,'' Kerssemakers says. "We're talking to some companies and we may look to share engines in the future with a partner. "Anyone who makes a C-platform (Focus size) is a possible partner.'' 

Kerssemakers admitted at that time that Volvo is talking electrification and safety with Geely. "We are a bit ahead of China (in electrification),'' he says. "They look to us. But China is good at low-cost platforms and we could use that.'' 

Kerssemakers says "there's nothing wrong with (China's) quality. It won't diminish Volvo's quality. Customers aren't interested in where a car is made - they want good quality at a fair price.''

Under the deal, Volvo and Geely will jointly develop small engines, a small-car platform, and alternative energy vehicles such as electric cars, conventional hybrids and plug-in hybrids. Geely will get all of Volvo's safety equipment.

Volvo will get the ability to buy parts together with Geely, making the parts cheaper. They can share production lines and even share platforms. 

This will allow Volvo to reduce production costs in China, where it makes the S40 and S80 long wheelbase models - and soon, the V40 hatch - for domestic sales. The deal also ensures Geely and Volvo will be kept separate in marketing and sales.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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