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Don’t you just hate it when you’re walking across a clay pan in the middle of the desert and a band of motorised villains try to snatch your iced coffee? The jolly swagman featured in this ad sure does.
Stopping to refresh himself with a nice cold Ice Break iced coffee, the drink is soon snatched by an unidentified dirtbike rider. Moving up the motorised food chain, the drink is soon snared by a masked Harley Davidson rider, shortly before a Mad Max-esque XB Falcon hardtop sneaks up from behind and becomes the next in line.
Sure enough, a truckie in a Western Star big rig soon lances the bottle out of Mad Max’s grip, before the thirsty swagman takes on the truck and wins, his iced coffee. Jumping the shark, a fighter jet then tries its luck for the coffee, but to no avail.
The new ad – directed by Paul Middleditch and produced by Plaza Films -- is the work of agency The Monkeys, who are targeting Ice Break’s core audience of 18-29 year old males. With this line-up of vehicles, we reckon they’re on the money.
Watch the desert Ice Break ad here.
This reporter is on Twitter: @Mal_Flynn
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