BMW 5 Series revealed

The next generation of BMW's mid-sized executive runner has been unveiled ahead of Australian sales in the middle of 2010.  The body design of the 5 Series follows the smoother elegance of the latest 7 Series, which led BMW back out of the land of brutality, and there are promises of more luxury, technology and efficiency.

"It's a complete re-positioning of the product. We're talking about a completely different car, top to bottom," says the managing director of BMW Australia, Stavros Yallouridis.  "We'll be launching it midyear. We tend to position it as elegant and sporty. It's always been a businessman's type of car and we're trying to make it more sport and elegant as well."

The new Five is the sixth generation and will be built alongside the 7 Series flagship at BMW's factory at Dingolfing in Germany.  The car is claimed with the longest wheelbase in its class, while the cabin - like the new Seven - has a tighter focus on the driver.

There will be a full range of petrol and diesel engines up to the twin- turbo V8, but the big news is the technology in the car. This runs from a new generation of parking radar to a roof-mounted camera that gives a 360-degree view and pedestrian protection.  The Five will be loaded with gear when it gets to Australia, although Yallouridis is not giving away much of the detail.

"It's a little bit early. We are trying to do something a little bit different, but at the moment we can announce that the 535i will be the launch model," he says.  That points to a starting price beyond $100,000, although the current price leader in the 5 Series range is the 520d at $76,400.  We're working on the price at the moment and it's really first steps. 

I cannot comment on the price, but I'm concentrating on pricing it at the same level as the previous car. That depends on timing, what competitors will do, and the value.  "With fluctuation of currency it's a little bit difficult. Catch me in 2010. But we have to stay within our competitive range."   Yallouridis says BMW Australia is already working on a smooth transition to the new model.

"The 5 Series for BMW around the world is a very core model. It's where BMW positioned itself initially with the Five and the 3 Series.  "I think that 5 Series around the world has been quite good. It's strategically important for the company and we need to protect that position,  The sales in Australia are quite satisfactory. We want to make sure we don't have a high stock level with the existing 5 Series as we move to the new one."

And what about the master blaster in the Five lineup, the M5?  "I have no idea," Yallouridis says.  "BMW is definitely thinking about a new M5, but I cannot comment on if it's six months or a year or more away.  But they won't cancel the existing M5, so there will be some overlap between the two cars with the new 5 Series."