What's the difference?
The lonely Cadillac Lyriq finally has some company, with the iconic US brand tripling its range down under with the launch of the much bigger Vistiq (which we've already tested) and this entry-level Optiq, which Cadillac describes as the gateway to its electric family.
It's a medium all-electric SUV with plenty of equipment and – depending on whether you see it as an established premium player or another newcomer brand – pretty sharp pricing.
Cadillac says it has the German big three in its sights with the Optiq, so how does it stack up?
Luxury vehicles are better because of the quality, reliability and care that Lexus has brought since 1990, upending the status quo like no other brand before.
The ES, however, has been an outlier.
Inexplicably inferior to the far-cheaper Toyota Camry on which it’s long been based on, the bloated mid-sized “Executive Sedan” series created especially for America ignored “The Relentless Pursuit of Perfection” ethos that Lexus originals like the LS, IS, LFA and even the most-recent NX have striven for.
The eighth-generation ES redesign, however, is different, despite remaining Camry -ased, with an extended, beefed-up body and platform, multi-link rear suspension featuring adaptive dampers, an advanced new operating system that drags connectivity into this decade and an electric option.
Suddenly, the ES is poised to lure Polestar 2, Tesla Model 3 and Mercedes-Benz CLA buyers with a high-quality electric vehicle (EV) from Japan brimming with technology, refinements, space and features, at a price that cannot be ignored.
Has the ES finally understood the Lexus memo?
A taste test, but so far so good for the Cadillac Optiq, which is already my favourite model in the Caddy range. More space than you think meets a lovely cabin experience and a punchy powertrain.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
Since launching in Australia in 1992, the ES has always felt like what it clearly was: an overpriced and overblown Camry that never quite drove well enough to justify its premium positioning.
It felt sub-Lexus in most of the ways that mattered.
The ES350e, however, builds on the Camry basics with unique styling, packaging, steering, suspension and powertrain, while evolving the technology and luxury with the times.
A few ergonomic missteps aside, this is by far the best version ever, and an exceptional value proposition to boot.
In EV guise at least, four decades and eight generations in, the ES has finally come of age.