What's the difference?
When the BMW iX first showed up a few years ago, it was a promising look at what BMW seemed capable of when it comes to electric cars.
While mildly flawed, the iX was fast, comfortable and felt properly premium. Now it’s had a decent update, with the iX xDrive45 M Sport here to replace the former entry-level xDrive 40.
BMW claims among other mechanical and tech updates a power increase of 25 per cent, a 30 per cent greater energy content for the battery, a 38 per cent increase in driving range and a 17 per cent faster charging rate.
But in the time since the iX launched, there have been big strides in the premium electric SUV space, including new arrivals from European opposition like the Polestar 3; even a new American in the form of the Cadillac Lyriq.
One question frequently discussed in the skunkworks of the CarsGuide office is: What exactly does Lexus stand for?
When the brand debuted its original export-market IS sedan in 1999 the messaging was more or less clear: Toyota’s premium sub-brand was here to be a Japanese BMW.
The brand even employed Nobuaki Katayama – chief engineer on the iconic Corolla AE86 program – to again take the reins of its small rear-wheel drive sedan program.
As the years went on though, Lexus changed. Fundamentally geared toward the US market, the second-generation (wild IS F aside) became a bit more sedate and softer around the edges, while the third generation strayed even further from the sedan’s performance-inspired roots, leaning into a plush interior, hybrid drive, and even CVT transmissions.
This brings us to today’s Lexus IS. Essentially a heavy facelift of the third generation (which arrived back in 2013), the brand has “reimagined” its core sedan with a tweaked design and updated technology for 2021.
Is it enough to keep it relevant against its ever-present European rivals and the newly arrived threat from Hyundai’s Genesis G70? I took a signature IS300h hybrid for a week to find out.
If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.
With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.
Smooth, cosy, quiet, the IS looks and feels better than ever, but without a doubt this hybrid version is a car best suited to cruising the dense metropolis of Chiba at midnight more than it is carving up a bunch of S-bends in the Australian countryside on the weekend.
While that might still limit its appeal for fans of German sports luxury sedans and place it further from the original IS’s ambitions, it does offer an intriguing efficiency and luxury focused alternative, without the compromises brought by rivals with more sporting intent. In a way then, the IS 300h perhaps inadvertently best embodies what Lexus is as a brand.