What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Zeekr is a new electric brand and the X small SUV is one of its first cars to come to Australia.
Owned by the Chinese carmaker Geely, which also has a big stake in Volvo, the X is designed in Sweden, built in China and now sold here.
Rivals to this little electric SUV include the Smart #1, Volvo EX30 and Xpeng G6.
The Zeekr X line-up is currently very simple - there’s the rear-wheel drive version and the all-wheel drive we tested.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Zeekr X all-wheel drive surprised me in a great way. Not only is this the first Zeekr I've driven, it's also one of the best small electric SUVs I've ever driven. There's so much to like - from the good price and quality design to the high level of safety and how easy it is to drive.