Audi SQ5 vs Hyundai Ioniq 9

What's the difference?

The Audi Q5 now has a sportier-looking sibling, with the German brand's all-time best-selling SUV welcoming a sleeker, more aggressive solution it calls its Sportback range.

And look, spoiler alert, it looks better than the regular Q5. It's as simple as that. So if that's all you're here to find out, feel free to close the laptop, put the phone away, and move on with your day.

But you'd be doing yourself a disservice, because there are more questions to be answered here. Like will you paying in on-board comfort for this new raked roofline? Do the Sportback's sporty intentions make for a more annoying daily drive? And how much does Audi want you to pay for one?

All these questions and more answered. So stay with me.

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.