What's the difference?
Big sedans are not in vogue at the moment and huge luxury sedans were on the way down before the humble Commodore and Falcon departed the upper end of the sales charts. The Germans, who have always done a spectacular job of these flagship sedans, cheerfully persist with these cars.
Absolutely loaded with fascinating technology that bleeds its way down to the more mainstream models, they represent the zenith of the brand's innovation and style. The A8 is certainly that.
What it isn't, is particularly sporty, but after two years since its launch, V8 power has reached the fourth-generation super-sedan to deliver the latest iteration of the iconic S8.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The S8's existence is a source of joy for me because it's not a huge SUV. Yes, it's a huge sedan but it's a reminder that the technological flagship is alive and well, at least in Germany. And the important thing about these cars is the way the toys filter down through the rest of the range. That used to take years but we're seeing this cool stuff a lot more quickly, right down to the A1.
The S8 punches, and punches hard in this rarefied part of an already shrunken section of the market - the twin-turbo V8 matches its German rivals, it's lighter and it's as well-stacked as any of the three. What it doesn't do, however, is shout about itself the way the other two do. It's the incognito choice.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The sheetmetal is obviously very restrained given it's an Audi first, and secondly, it's just not done to go wild in this part of the market.
It's an A6 that's joined a gym, but didn't join that weird gym with men that can't run after you when you insult them (don't ask how I know this). Rolling on 21-inch wheels as standard, you can go up to massive 22s if you so choose.
The A8 created a subtle redirection of Audi's passenger car look, with the updated A4 and A6 both picking up on the horizontal bar between the rear lights and the huge grille framed by family lights with signature DRL patterns. The S8 builds on that with subtle S cues but nothing even vaguely shouty.
The interior acreage - or 'cabin', if you will - is very comfortable, but you already knew that. The multi-screen layout was first seen in the A8 and has now found its way into A7, Q8 and Q7 and is, as ever, brilliant to look at and use.
The MMI updates that have found their way into other cars are present and correct. Like the exterior, it's very restrained but not to the point of sparse minimalism, despite the lack of switches and buttons.
I really don't like the steering wheel, though, and I can't put my finger on why. It certainly isn't especially sporty-looking but I wonder if the standard flat-bottomed S wheel just looked stupid.
The materials are beautiful and everything fits together perfectly.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
The cabin is clearly built with rear seat passengers in mind, with rear leg and headroom configured for those continent-crossing drives.
The S8 has plenty of comfort for two rear seat passengers and a few amusing options to while away the hours in traffic or on the autobahn.
That doesn't mean the front seat passengers are in purgatory, with huge but supportive seats adjustable in all conceivable directions.
Front and rear rows score a pair of cupholders and bottle holders while the boot is a handy, if not awe-inspiring, 505 litres.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
For $260,000 there is a lot to get through, as there is on the less sporty A8. Start with huge 21-inch alloys, 17-speaker Bang & Olufsen stereo, panoramic sunroof, matrix LED headlights with laser lights, soft-close doors, acoustic glazing, leather trim, S front seats, extra leather over the A8, Alcantara headlining, carbon inlays, four-zone climate control, heated and cooled front seats, 'Virtual Cockpit' with S mode, and a tyre repair kit.
You also get active suspension, a sport version of the 'quattro' all-wheel drive system (with a sport differential), and a walloping great twin-turbo V8 to get you moving.
A massive touchscreen on the centre stack (familiar in Q8, A7 and Q7) hosts Audi's 'MMI plus' system, which is very good and does away with the console-mounted rotary controller. It also has wireless Apple CarPlay to go with the console-bin wireless charging pad. Android Auto is still USB. 'Audi Connect plus', now in full-featured glory, is also along for the ride.
Another technical highlight is the active noise cancelling which is meant to reduce the noise in the cabin the same way noise cancelling headphones do.
There's a clever rear seat remote control, which is a little detachable tablet to allow those who are being chauffered to faff around with various settings.
Our car had the $13,900 'Sensory Package', which adds a 1820-watt B&O 3D sound system with 23 speakers, electrically adjustable outer rear seats along with heating, cooling and massage function, and full leather.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
Under that long bonnet is a 4.0-litre twin-turbo V8 pumping out 420kW and a diesel-like 800Nm of torque.
That's a lot, even for this big bruiser. Obviously, being an Audi S-car, it has quattro all-wheel drive, which is fed by an eight-speed ZF automatic. Which is in everything now. Well, just about.
That huge torque figure is available between 2000rpm and 4500rpm while peak power arrives at 6000rpm. The 0-100km/h sprint is despatched in - gulp - 3.8 seconds.
As it's riding on the MLB platform, the mild hybrid system is a 48-volt set-up. A lithium-ion battery in the boot takes charge from the belt alternator/starter, which means the S8 can coast at higher speeds with the engine off and also cut out at 22km/h and under in traffic.
The system can also add up to 60Nm of torque in the right conditions for up to six seconds, and if it happened for me, I didn't notice it.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
The 10.5L/100km official figure is, shall we say, optimistic. The launch drive was mostly highway so there's no real information to be gleaned from that, so we'll have to wait for real world fuel figures.
I'd say 12-13L/100km is achievable if you don't like having fun, in which case, the lesser A8 is probably for you.
Audi says the MHEV system saves 0.8L/100km with an early cut-out for the stop-start and the ability to coast on the highway for over half a minute at a time.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
Driving any of the cars in this segment is a rare treat, whether it's the 'entry level' diesel or this top of the heap sports sedan. My day with the S8 was filled with the usual surprise and delight that only these tech-packed cars can deliver.
Heading out of the Sydney CBD in 'Comfort' mode, the car scans the road ahead and adjusts the active suspension accordingly. You already know it has active suspension because when you pull the door handle, the car lifts by 50mm to make it a bit easier to get in.
The suspension's party trick is flat-topped speed bumps - drive at one, brake a little and sense the way the body feels like it stays exactly where it is in the air but the suspension almost completely flattens the speed hump.
It's uncanny and almost unnatural, with just the tiniest change in altitude and no noise from the suspension.
It also manages the terrible narrow lanes of CBD thoroughfares with ease, the lane keep system letting you know if you're straying.
On to the motorway and you get a feel for its crushing performance. You won't hear much, though - the stereo's noise-cancelling system shuts out almost all tyre noise and consistent wind noise is largely banished, too.
I'm going to admit I gasped when I found some corners. Active suspension bodes well for the tricky stuff, as does the all-wheel steering. Both are exceptionally clever systems for making the car feel a lot smaller in town and in car parks but they're also really good if you want some fun.
But the way the rear-wheel steer adds agility to such a big car is hilarious and clever. While you can't quite chuck it around - and really, you're not buying an A8-sized car for that kind of nonsense - brisk progress is far from intimidating.
Now, obviously, a Ford Fiesta would drive away from the S8 in the really tight stuff but it would take some time to properly shake it. The colossal torque from the V8 hurls even this two-tonne-plus limo out of the corners in a most satisfactory manner.
It's surprisingly agile for a machine more than five metres long and two metres wide. If your passengers are corner enthusiasts, you'll all be having fun in near silence. It's oddly engaging to be moving at pace in such a hushed cabin.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
The S8's considerable safety equipment list includes nine airbags, ABS, stability and traction controls, forward AEB (up to 250km/h), reverse cross-traffic alert, lane departure warning, various collision mitigation and protection systems, exit warning, lane keep assist, active cruise control and on, and on, and on.
The rear seat's centre airbag is terribly clever, popping up between passengers to stop you knocking heads. Another clever trick is the way the car detects a side impact is about to happen, boosting the height of the side about to cop it to try and get the sills to take more of the impact, rather than the door.
Given the relatively niche status of the A8, let alone the S8, there is no ANCAP crash test or safety rating. One imagines given the ton of safety gear a five star rating is all but assured. Even the US IIHS gave the A8 a miss.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.