Audi Q5 vs Ford Ecosport

What's the difference?

The updated Audi Q5 Sportback TFSI is a strong example of a luxury base-grade SUV, ticking most of the boxes in styling, comfort and features. It may not always outperform its rivals on paper, but it delivers where it counts, offering a refined, practical and engaging package that will satisfy.

So, should you buy a base-model Ford EcoSport Ambiente? 

For the money it’s a great little daily commuter with an odd mix of dated trim and a great multimedia, but it’s definitely worth making room in your budget to investigate the Trend or Titanium grades.

Plus, it’s worth keeping in mind that many competitors now offer more comprehensive safety or more powerful drivetrains for not much more money.

The Q5 Sportback is the more attractive sibling when compared to the standard SUV, with a shape that feels more dynamic and sport-oriented. The updated design dials back the sharper creases of the previous model in favour of softer curves, paired with slim matrix LED headlights. The revised 'Singleframe' grille has strong presence and the full-width rear light treatment adds to the Sportback’s visual appeal. Overall, it’s a very handsome vehicle.

Inside, the interior glow-up is immediately noticeable. The large new display takes centre stage in a redesigned dashboard that looks clean and appropriately sophisticated. 

There’s a good mix of materials throughout the cabin, including the beige leather upholstery, although the presence of hard plastics reminds you that this is still a base grade. Even so, the cabin largely hits the right notes for a luxury entry point.

There are a few details that don’t quite land for me. The door-mounted control panel on the driver's side feels busy and a little fiddly to use, and creates an oddly sized and positioned pull handle that just doesn’t feel nice to use. And this is very much a nitpick, but the black stitching on the beige seatbelts catches my eye all the time. None of these are deal-breakers, but they stand out in an otherwise well resolved interior.

The EcoSport has had a second refresh this year, simply removing the spare wheel from the back. According to Ford, this was due to consumers not liking the extra 12kg it added to the rear hatch. Fair enough. 

Personally though, I think it detracts from the EcoSport’s look, the rear spare was a cheeky stab at small soft-roaders of the ‘90s. 

The lack of a spare also makes the side-swinging door a bit pointless now (it also swings the wrong way, toward the kerb instead of away from it, due to its European design origins) and just gives the rear three-quarter another anonymous SUV look.

Aside from that the EcoSport has come a long way styling-wise. 

It has ditched the weird hatchback grille it used to have, instead employing a tough-looking single plastic grille insert, bringing it stylistically in line with larger Ford SUVs like the Everest and Escape. Plus, the plastic guards on the underside give it a fun off-roader look.

Importantly, it strays far enough from its Fiesta underpinnings to look like something new entirely, unlike the Holden Trax, which simply looks like a Holden Cruze on stilts…

Inside, it maintains a little too much of that last-generation Fiesta look. The dash juts too far into the cabin, feeling as though it reduces space, and there is an abundance of terrible plastics and hardly aesthetic textures across the entire cockpit.

The seat trim is some el-cheapo nylon material, but at least it will be easy to clean.

A saving grace is the slick-looking multimedia interface, but it looks so much newer than its surroundings its obvious Ford has simply tacked this on as part of a facelift. Thankfully, unlike some other current Fords, the volume, fan-speed and temperature controls are all dials instead of buttons.

The touchscreen itself, as with most new Ford products, is a pleasure to use and not difficult to navigate. The Apple CarPlay connectivity didn’t throw me any lag or problems.

In terms of interior trim, the Honda HR-V is still the target to beat in this segment, but the EcoSport shapes up pretty well compared to the Trax and ASX with their tiny media screens and equally average interior materials.

Up front, the cabin feels spacious and comfortable, with plush (heated) electric seats, while the driver also benefits from a two-position memory function, which is a plus if the car is shared. My main gripe is the short seat bases, which become noticeable on longer drives.

In the rear, comfort largely holds up, though space is better suited to two adults due to the high transmission tunnel. The 40/20/40 split-folding rear seat is a practical inclusion and helps when juggling passengers and longer items.

Storage is mostly well considered. There’s a generously sized glove box and a couple of useful storage bins in each door, although the centre console is on the smaller side. The dedicated phone tray is a highlight, housing the wireless charging pad, two USB-C ports and a 12-volt socket. Both rows get cupholders and bottle storage, while rear passengers also benefit from USB-C ports, climate control, directional air vents and map pockets. Overall, there’s just enough space and amenity for adults or teens to remain comfortable.

Technology is handled by the updated media display, which features a responsive touchscreen and a menu system that’s easy enough to navigate. Wireless Apple CarPlay and Android Auto are quick to set up, and the built-in satellite navigation is clearly laid out. That said, the near-total absence of physical buttons may frustrate some, with functions like climate control buried within the touchscreen. The number of pop-up disclaimers on start-up also feels excessive.

Boot space is where the Sportback’s sloping roofline has the biggest impact. Load height is limited, and capacity tops out at 515L with all seats in place, making it the smallest in its segment, albeit only by around 10L. I like the deep underfloor storage, along with the cargo cover, net and hands-free powered tailgate. However, the lack of a spare tyre, replaced by a repair kit, is a deal-breaker for me as a country driver, though it may matter less to those with easier access to repair services.

Despite being based on a car as compact as the Fiesta (complete with aforementioned dash design that feels like it detracts from space), the EcoSport has a good amount of head and legroom in both seating rows.

In terms of storage, there’s a little trench under the air conditioning controls, two decently-sized cupholders in the centre console and what has to be one of the smallest storage boxes I’ve ever used under the armrest.

Rear passengers get… um… not much. There are no storage areas in the doors, no drop-down centre armrest and no air vents in the back of the centre console. They do get two ISOFIX points on the outer seats, though. At least in terms of dimensions, space is decent back there.

The EcoSport’s boot is large. As Ford provides measurements in SAE rather than VDA, it’s hard to compare number for number, but the boot is deep and tall with the seats up, and with them down there’s a nifty variable boot floor so you can level it out or take advantage of the extra depth.

CarsGuide colleague Matt Campbell points out in his latest range review, that one of the EcoSport's main selling points in other markets is that it can fit a whole washing machine in the boot.

The HR-V still aces this segment in terms of flexibility, but the EcoSport possesses one of the most useful boots in its class.

Oh, and the missing full-size spare wheel on the back? That's now gone entirely, replaced with an inflation kit under the boot floor. Don't blame Ford, blame the consumers.

We’ll start with one of the most appealing points of the EcoSport, and that’s price. Our Ambiente is the base-model and comes in at a total of $22,790 before on-roads.

That’s cheap. Especially when lined up against competitors, like the base automatic Holden Trax LS ($26,490), the automatic Mitsubishi ASX ES ($25,490), and the Honda HR-V VTi ($24,990).

It comes closest to the base-model Suzuki Vitara RT-S, which can be had in automatic form from $23,990.

Obviously cheapest doesn’t always mean best, and you’ll notice right off the bat items like the dorky 16-inch steel wheels with plastic hubcaps, cheap black plastic finishes on the door handles and wing-mirrors and bargain halogen headlamp fittings.

Better features for the price are the wing-mirror mounted indicators, new 6.5-inch multimedia touchscreen with DAB+, two USB ports, Apple CarPlay and Android Auto as well as a very welcome reversing camera and rear parking sensors.

Frustratingly, auto headlights are missing… a let down in any 2019 car.

The new touchscreen with Ford’s 'Sync 3' software is the most important value add for the base EcoSport, It’s way better than similar offerings in more expensive base-model competitors, although, unlike the Suzuki Vitara, does not offer sat-nav at this price.

One thing I’m not entirely sure of is why you wouldn’t simply stretch the extra $1700 to upgrade the EcoSport to the mid-spec Trend grade, as it scores a better turbocharged engine, alloy wheels, bigger 8.0-inch multimedia screen with sat-nav, ditches the dorky black plastic finish and adds a leather-trimmed steering wheel. Worth the money for sure.

The Q5 Sportback TFSI is front-wheel drive and powered by a 2.0L four-cylinder turbo-petrol engine paired with a mild-hybrid system. Combined outputs sit at 150kW and 340Nm, which places it toward the lower end of the segment when stacked against rivals such as the Genesis GV70 2.5T and Mercedes GLC300 Coupe offering 224kW/422Nm and 190kW/400Nm, respectively.

On the road, however, there’s still plenty on offer for everyday driving, with power delivery feeling smooth and accessible. The seven-speed transmission shifts effortlessly, helping the Q5 Sportback feel refined and easy to live with, even if outright performance isn’t its headline feature.

The EcoSport Ambiente is the only EcoSport in the range powered by a 1.5-litre non-turbo three-cylinder engine.

The Trend and Titanium levels get a more advanced 1.0-litre three-cylinder turbo engine bearing Ford’s 'EcoBoost' branding.

On paper the 1.5-litre in our car is underpowered. It produces just 90kW/150Nm, comparing poorly to four-cylinder competitors like the Holden Trax with its 1.4-litre turbo (103kW/200Nm), the Mitsubishi ASX with its 2.0-litre non-turbo (110kW/197Nm) and Honda HR-V with its 1.8-litre non-turbo (105kW/172Nm).

In practice though, it’s not too bad. Quite a bit of the available torque arrives early, letting the EcoSport zip around city surroundings with ease. It’s only really out on open roads where you’ll feel the power fade away at higher revs.

All EcoSports have a six-speed torque converter automatic transmission and are front-wheel drive only in Australia.

The Q5 Sportback TFSI has a claimed combined (urban/extra-urban) cycle fuel consumption figure of 5.7L/100km and paired with its 65L fuel tank offers a theoretical driving range of up to 1140km. An impressive result on paper.

After a mix of long highway driving and my usual urban runaround, real-world consumption settled at 5.8L/100km, which is almost spot on.

It also highlights the Q5 Sportback TFSI’s performance/efficiency trade-off. While its outputs are modest relative to some rivals it rewards you with excellent economy in real-world use.

The bad news for the 1.5-litre three-cylinder is clearly in this department. 

Ford claims a not-great combined figure of 6.9L/100km, and after my mixed drive (freeways on the weekend, traffic during the week) I managed to add another 2.1 litres to that total, bringing my final number to 9.0L/100km.

An average score, considering you can extract better fuel figures from much bigger and more engaging engines. For comparison, I recently scored 8.0L/100km in the 1.4-litre four-cylinder turbo Suzuki Vitara.

All EcoSports have a 52-litre fuel tank, and happily drink base-grade 91 RON petrol.

There’s enough power in the base grade to keep things engaging on the open road, whether overtaking or maintaining pace, with a reassuring sense of reserves and smooth, punctual delivery.

Despite the firmer suspension, ride comfort remains high thanks to the newly tuned damping system, which absorbs bumps without sacrificing road feedback. The cabin is quiet at speed and at low speeds the car can switch to its hybrid system for extra refinement.

I’m not a huge fan of the adaptive steering assist, particularly on winding roads, as it can overcorrect at times. Overall, though, the Q5 Sportback delivers enjoyable, sporty dynamics.

Visibility is good from the front and sides, while the rear window is a little on the small side. It’s easy to get accustomed to the car’s dimensions and a clear 360-degree camera view comes standard across all grades, providing a clear view that automatically activates during low-speed manoeuvres. Parking this car is straightforward and stress-free.

The EcoSport is a great city companion. With long suspension travel that’s comfortable and compliant, neglected infrastructure didn’t bother the ride much at all, and it was surprisingly quiet during our week.

Prodding the accelerator too far will only lead to disappointment, the engine starts to make a bit more noise, but doesn’t propel the car with an equal amount of gusto. It’s hardly the most entertaining car to drive, even in the small SUV segment.

The steering is great, if a little light and the transmission makes itself largely unknown. Ford’s choice to stick with a torque converter rather than a CVT has probably saved this little engine from being a major let down.

All those features combine with a high seating position and great visibility for a little SUV that’s simply easy to pilot in urban surroundings. 

More can be had from competitors like the HR-V with its excellent ride, and the Suzuki Vitara with its fun-packed engine, but Ford has nailed the experience for daily commuters.

The EcoSport carries a maximum five-star ANCAP safety rating as of December 2017, although it has not been rated to the more stringent standards introduced in 2018 that place a higher importance on autonomous systems.

No EcoSport grade has auto emergency braking (AEB), Lane Keep Assist (LKAS) or active cruise, but Blind Spot Monitoring (BSM) does become available on the top Titanium grade.

It’s a letdown given most competitors are now at least offering low-speed AEB.

Our understanding is that Ford doesn’t even plan to add those more recent active safety features to the EcoSport for the foreseeable future, unlike the Suzuki Vitara which is set to get features like AEB soon.

The Ambiente still has seven airbags, the standard suite of stability systems and hill decent control, as well as the aforementioned reversing camera and rear parking sensors.

The Q5 Sportback comes with Audi’s five-year/unlimited km warranty, which also includes complimentary roadside assistance - all fairly standard at this end of the market. A five-year pre-paid servicing plan is available for $3520, which is cheaper than the pay-as-you-go option, though it’s not the most competitive compared with some rivals. For instance, BMW offers the same coverage for $2475, while the Genesis comes with complimentary servicing.

You can also extend the service period by two years with the 'Audi Advantage Package' for an additional cost. Services are spaced at sensible intervals, every 12 months or 15,000km, whichever comes first, making maintenance straightforward and predictable.

Just like Mazda, Honda and Holden, Ford has updated its warranty recently to five-years/unlimited km coverage. Kia doesn’t operate in the small SUV segment (unless you count the quirky Soul) so five years is the bar to beat.

The 1.5-litre non-turbo three-cylinder engine option was not available in Ford’s service calculator tool at the time of writing but expect it to cost between $230-270 per regular service, jumping to somewhere just under $500 every four years (assuming it keeps a similar pricing structure to the previous engine options).

Ford offers a free loan car while your car is down for servicing, which needs to happen once a year or every 15,000km.