Audi Q5 vs BMW IX1

What's the difference?

Audi’s latest Q5 Sportback brings mild-hybrid power, updated underpinnings, more technology and a genuinely impressive interior glow-up. 

It’s clearly aimed at buyers drawn to a more athletic take on the mid-size SUV, where style plays a bigger role than outright practicality. We're testing the base petrol spec to see how it sits alongside the BMW X4 xDrive20i, Genesis GV70 2.5T and Mercedes-Benz GLC300 Coupe.

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.