What's the difference?
Alfa Romeo’s new entry-level model has finally arrived in Australia.
Pitched as a spiritual successor to the MiTo and Giulietta hatchbacks, the Junior is a tiny SUV with plenty of hatchback design cues.
It was originally set to be called the Milano, however members of the Italian government complained, claiming it’s illegal to sell products with an Italian place name that aren’t actually made there.
The Junior is actually built in Tychy, Poland alongside the related Jeep Avenger at a Stellantis production plant.
We’ve driven the Junior a few times now overseas, but now it’s time to see how it holds up on local soil.
First up is the Ibrida, or hybrid. The fully electric version is also on sale but will have to wait for a future review.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
The Alfa Romeo Junior is a cute car that’s charming and smile-inducing. It deserves to sell well but ultimately this will come down to whether the Australian public is receptive.
There is plenty of competition out there and if you're wanting something design-led, it's hard to look past this without spending much more money.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.