Alfa Romeo Giulia vs Chrysler 300

What's the difference?

Alfa Romeo. A brand with more re-boots than success stories. Yet one which driving enthusiasts the world over can’t seem to shake the allure of.

Of course, these are not cars for just everyone. Most mainstream buyers are scared away by what I like to call the three Rs. Rust. Reliability. Resale.

Alfa’s tumultuous (and often overstated) past is one it has trouble putting behind it. Reputations are hard earned and easily lost, and besides, the majority of the voting public aspire to own something German, which they see a lot more of on the road.

It doesn’t help that Alfa also dragged its feet on committing to a five-year warranty in Australia (in early 2022), hardly a statement of confidence in its product.

You’re probably wondering by now why anyone would buy one, and why it’s the car which most enthusiasts wish they were brave enough to own.

Well the Giulia is the Alfa Romeo. The low-slung, sporty, sexy car which a few of us out there still use as a reference-point for how to make a sedan in 2023 good-looking, and how to make one drive like it has heart.

The brand can throw all the SUVs at us it wants, but for those who see Alfa Romeo for the brand it should be, this car is it.

Parting sorrow, perhaps, the version we’re looking at for this review may be one of the last - under its new Stellantis management, Alfa has said it will leave this fantastic, promising Giorgio platform behind it in a move to be more electrified.

Travel with me, dear reader, as we celebrate a car which is the culmination of Alfa’s past, at a moment before it steps into the future.

You may be sensing an increasing level of hype around hybrid and full battery-electric vehicles. In fact, it feels like the automotive world has gone full-fat bananas over ‘electro-mobility’.

At least car manufacturers have, with Tesla’s entertaining antics disrupting the status quo, and causing virtually every mainstream brand to get on board the zero-emissions express.

But of course, the other side of that equation is demand. The rush to meet ever tightening emissions regulations (and save the planet in the process) fails to recognise the fact that not everybody wants a ZEV… yet.

The days of big-bore, more is good, internal combustion propulsion aren’t over yet, and Chrysler, like the rest of the ‘Murican Big Three’ is keeping traditional muscle car enthusiasts happy.

In fact, we’re in the midst of a US horsepower arms race not seen since the late 1960s and early ‘70s, and Chrysler’s SRT (Street & Racing Technology) performance subsidiary is leading from the front with a variety of over-the-top Hellcats, Demons and Red Eyes.

Australia has recently picked up a whiff of that action with the utterly mad 522kW Jeep Grand Cherokee Trackhawk, but the only slightly unhinged SRT version, and this car, the Chrysler 300 SRT, have been around for some time.

Launched here in 2012, the second-generation version of the 6.4-litre naturally aspirated sedan was discontinued in the USA in 2014. But sensing a large sedan-sized opportunity as local manufacturing from Ford, Holden and Toyota went the way of the Dodo, the local FCA team negotiated a continuation deal.

Think of the 300 SRT as America’s M5 or E63. A full-size performance sedan with a thick layer of luxury laid over the top, but at around one third the price.