Alfa Romeo Giulia vs BMW M Models

What's the difference?

The Giulia is a love letter to the increasingly lost art of the sporty executive sedan. As refined as it is beautiful and oh-so elegant to drive, it’s a reminder of why we always love Alfa Romeo, even when the odds are against it.

Emotional cars like this are hard to come by and they will soon be gone, replaced by something new. The future is not necessarily worse, but it will be different, so if a sporty European sedan with a combustion engine is calling out to you don’t miss your opportunity to drive the Giulia while it still exists in this form.

Long live the mighty wagon. The BMW M3 Touring is treat to look at, and an even bigger treat to drive.

If you want one, act fast. We waited a long time for a wagon-shaped M3, and with electrification increasing in the automotive industry, this will likely be your last chance.

Like any good Alfa Romeo should be, the Giulia is a work of art. It’s sleek, sharp, and immaculately proportioned.

This most recent update has artfully refined a formula too good-looking to mess with. The increasingly dorky headlamps from the previous car have been swapped out for a more contemporary all-LED set, with a three-bar DRL pattern.

The grille has also been tweaked for this update for a more modern style, and the Veloce is now graced with the iconic and more aggressive sport two-tone alloy wheels in the traditional five-hole 'tele-dial' style.

It’s effortlessly attractive, and instantly recognisable as an Alfa on the road. I can’t think of a better way to stand out in today’s executive sedan landscape.

The interior has received less of an upgrade for the 2024 model year, with the same core parts. The major change is the old-school analogue instrument cluster being swapped out for a slick 12.3-inch digital unit.

The puzzling thing about this is the 8.8-inch central multimedia screen hasn’t been upgraded in-kind, making a strange contrast between the sharp and fast digital instruments, and the laggy and dull multimedia panel.

At least it effortlessly sits behind the curvaceous design of the dash as to not interrupt a good shape.

There are of course plenty of other touches which I love. The leather seats look and feel the part, as do the real metal paddle shifters which float behind the simple yet refined and sporty steering wheel.

The push-to-start button on the wheel is reminiscent of other Italian sports machines, while the tasteful smattering of leather, gloss plastic, and textured surfaces keep the premium feel on-track.

Some areas I’m not so keen about: Some of the interior plastics, particularly for buttons and toggles, feel cheaper than they should, and the door cards are oddly basic considering how much attention has been given to every other part of this car’s look and feel.

It looks spectacular, this M3 Touring, and even more so given a) wagons are so rare, and b) proper low-riding performance wagons with massive alloys are even rarer.

That said, I expect it will be polarising – and possibly too shouty for some – but I've got to say, I like it.

I’ve seen it described elsewhere as a bit of a sleeper, but for mine, you’d need painted-on eyes to not see there’s plenty going on with the Touring, especially one finished in the same Frozen Black paint as our test car.

It is at once sleek and swept back, and bulging and aggressive, especially at the flared wheel arches and fat exhausts poking from its diffuser-filled rump.

Inside, it’s mostly business as BMW usual, though with more carbon-fibre elements — our vehicle was equipped with the M Carbon Experience pack — but snug-fitting seats aside, it’s a premium, if performance-focused, place to spend time.

The Giulia is an old-school low-slung sports sedan. Many will prefer the SUV sensibilities of the Stelvio, with its bigger hatch-opening boot, and its higher ride height can better accommodate less mobile passengers, and makes it easier to fit child seats and the like.

For those willing to trade those things away for a superior drive experience, the Giulia is still solid to live with every day, but has a few drawbacks.

For example, those strangely basic door cards offer only a tiny map pocket with a nook I’d hardly describe as a bottle holder.

The centre console offers two larger bottle holders with variable edges, but there’s also not much else in the way of storage in the cabin aside from a smaller-than-average glove box and armrest console box.

The big win for me is the physical dial set and shortcut buttons for all the key climate functions, making it easy to operate while you’re concentrating on driving.

At least the seats are well bolstered, and front passengers are treated to plenty of adjustability. Visibility is okay, and it was easy for me to find a comfortable driving position at 182cm tall.

The rear seat is a similar story. It’s tighter, and you have to duck down below the roofline to get into it.

Once inside, I was pleasantly surprised to find enough room for my knees and somewhere for my feet to slide behind my own driving position, although the centre position is all but useless thanks to an enormous raise for the driveshaft.

Headroom is passable, but you wouldn’t want to be much taller than me. 

There are, again, tiny bottle holders in the doors, and a further two in the drop-down armrest. Rear seat passengers get dual adjustable air vents on the back of the centre console, one USB 2.0 outlet, and elastic nets on the backs of the front seats.

The boot measures 480 litres which is up there with a lot of mid-size SUVs, but because it’s a sedan, access is more limited, and it won’t accommodate as many awkwardly-shaped objects.

A performance-focused wagon is still a wagon, right? And that means there is oodles of space in the boot, though the seating choices in our test cars made the front seats less comfortable than they could, and should, be.

But first, the boot. The M3 Touring is a 4.8m-long wagon, which pays dividends when it comes to cargo. BMW says you'll find a minimum 500L of storage space, which grows to 1510L with the rear seat folded.

In the back, you’ll find seating for three, with the requisite ISOFIX attachment points, and with enough head and leg room to get comfortable.

But those carbon front seats are an option I wouldn’t be springing for. They arrive carved out of the rock-hard material, though with big holes throughout to reduce their overall weight, and they’re not only challenging to climb in and out of, but they’re awkward and hard to sit behind.

Stick with the regular seats and both rows will be happier.

The BMW M3 Touring lists at $180,100, which isn’t chump change, and positions the wagon body shape a fair way above a regular M3 sedan.

That’s before on-road costs, of course. According to BMW’s website, putting an M3 Touring on the road in NSW will be more like $194,039 — before you start ticking option boxes.

The 'M Carbon Experience' adds $17,500, and reduces overall weight by close to 10kg through carbon bucket seats, and adds more visible carbon and even more possible headroom to fit a helmet

The 'M Carbon ceramic brakes' add another $16,500, and while there are plenty of free paint colours, you can pay up to $7000 for the 'Frozen White' paintwork.

Our test car was finished in 'Frozen Black', a bargain at $5K.

Elsewhere, there is plenty of equipment on a stacked standard features list. 

That includes staggered 19- and 20-inch alloys, BMW’s digital 'Laserlight' headlights, and an automatic boot.

Inside, there’s a 'BMW Live Cockpit' with a 12.3-inch instrument display, a 14.9-inch central screen, a head-up display, wireless device charging, Apple CarPlay and Android Auto and a premium Harman Kardon surround sound stereo.

You also get three-zone climate, leather seats, an 'Active M Differential' and 'Adaptive M Suspension', and seat heating up front.

Oh, and there is lots — lots — of performance, but we’ll come back to that shortly.

The Veloce might not pack a Ferrari-derived six-cylinder engine like the Quadrofoglio, but its smaller 2.0-litre four-cylinder turbocharged petrol engine hardly wants for power.

Packing 206kW/400Nm it outpunches six cylinders of old easily, and is still capable of sprinting to 100km/h in a hot-hatch baiting 5.7 seconds to a Vmax of 240km/h.

It even sounds fantastic, as it flies up the rev-range living up to every bit of the Alfa promise. Peak power arrives at 5250rpm, but peak torque hits at 2250rpm.

Smooth shifts are provided courtesy of an eight-speed traditional torque converter automatic transmission.

The M3 Touring’s engine might well be one of the best in the business – a hard-charging 3.0-litre twin-turbo-petrol inline six-cylinder engine that produces a sizeable 375kW and 650Nm.

That power is sent to all four wheels via BMW’s 'M xDrive' with Active M Differential, producing a sprint to 100km/h of just 3.6 seconds.

The 2.0L turbocharged engine has an official combined cycle fuel consumption figure of just 6.1L/100km, although I saw 9.0L/100km in my time with it.

I’ll admit it was being enthusiastically driven, and treated to lots of urban commuting.

The Giulia has a 58-litre fuel tank and requires mid-shelf 95 RON premium unleaded fuel. Its approximate range on a full tank at the official consumption is 951km.

Officially, you should see a claimed 10.4L/100km on the combined cycle, but as is often the case in cars with engines that tempt you to be aggressive with the accelerator, the reality can be a little different.

We saw more like 16.4L/100km, but in the big bruiser’s defence, we spent a lot of time in city and suburbs, and a lot more time standing on the accelerator.

The M3 Touring is fitted with a 59-litre tank, and will only accept 98RON premium fuel.

Range is close to 570km using the official consumption figure and around 360km using our real-world number.

Put simply: The Giulia is a celebration of Alfa Romeo. Yes. Even with a humble 2.0-litre turbocharged engine and an automatic transmission, this is a deeply emotional car. A riveting experience from behind the wheel.

Fly round corners, your eyes wide, exclaiming ‘magnifico!’ as the Giulia gracefully leans in, the rear LSD, sporty tyres, and wonderfully tight steering working together in harmony as you eke out just a smidge of tyre roar.

Laugh out loud to yourself, as you plant the accelerator, hear the muted rumble of the surprisingly angry little engine, and feel the turbocharger kick in half a second later as you power out.

‘Eccezionale!’ You’ll think, as you feel the click of the immensely satisfying metal paddle-shifters, and the transmission responds in-kind, the engine roaring up the revolutions with enthusiasm.

Sure, the Veloce grade is not as raw, or as wild, or near as fast as the top-grade Quadrofoglio, but all of the exciting spirit of  that car is still here, and at a little over half the price, too. The Veloce is an absolute delight to drive.

It has such poise, makes such a fine sound, and does it all so gracefully. This is how you make a car feel as one with the driver.

Even the ride is deeply impressive. It’s not too harsh or noisy, while gifting the chassis just the right amount of lean in the corners and allowing enough play for it to remain controlled over bumps.

Not only does it work well when you’re driving as it's clearly intended to be driven, but around town it’s quiet and refined inside, living up to the promise of a luxury sedan.

The seats and bolstering are great, the visibility isn’t too bad, and while I’ll complain about the slightly laggy software on the multimedia screen, the digital dash is responsive and the physical climate controls are welcome.

It’s not all perfect. If it were, I think it might cease to be an Alfa Romeo and start sprouting BMW badges.

For example, our test car, with less than 2000km on the odometer, had various inconsistent rattles emanating from the plastic garnish around the digital dash, and somewhere behind the back seat.

Regardless, driving this car has made me a little sad Alfa will be putting this wonderful platform behind it in pursuit of more electrified goals.

I can only hope wherever the Giulia nameplate goes next, it retains the spirit of this version.

In a word? Delightful.

Don’t get me wrong, it’s not the easiest car in the world to daily drive. The carbon-fibre seats fitted to ours, for example, made getting in and out a slightly embarrassing challenge, and there’s a surging eagerness to the delivery of power that makes you look a little like you're showing off.

But the adaptive suspension serves up a far more comfortable ride than you might be expecting (more comfortable, in fact, than lesser, cheaper M models), making tootling around town easier and less chiropractic than I was expecting.

But it’s away from the city, with its traffic and red lights, that owning the M3 Touring becomes a delight, from its potent and punchy powertrain to the thrum of its exhaust, and the EV-like immediacy of its power delivery.

This is a driver’s wagon, there’s no doubt about it, with proper seatback-pushing acceleration, direct and confident steering and enough body stiffening and bracing that you really would have no idea you’re driving a wagon when cornering.

Engage its sportiest settings, and disengage its electronic nanny systems, and you can even set to work judging your drifting skills, courtesy of the (as yet untested, honestly) 'M Drift Analyser'.

A family car like few others, then. That you can also take it to Bunnings and throw some sleepers in the back is just a very welcome bonus.

Neither the M3 or M3 Touring have been independently crash tested to date, but it’s worth pointing out the 3 Series and 4 Series received maximum five-star scores from Euro NCAP.

Standard safety kit includes AEB with pedestrian detection, active lane keeping assist, blind spot monitoring, adaptive cruise control and rear cross-traffic alert.

You’ll also find six airbags on board.

Alfa finally updated its warranty to a more industry-standard five-years and unlimited kilometres in 2022.

Service intervals occur at 12 monthly or 15,000km intervals for the 2.0-litre turbocharged variants. Pricing was not available for the model year 2024 version yet in the brand’s online calculator, but to give you an idea for the pre-facelift version, pricing came in between $345 and $1065 per visit, averaging $573 per year for the first five years of ownership. Not cheap, but not as expensive to run as you might expect.

One thing you might want to keep in mind is depreciation. Boring, I know, but even late model examples of the Giulia and Stelvio have been hit particularly hard by the depreciation stick according to residual values we searched up on Autotrader.

For reference, the Genesis G70 and BMW 3 Series have both fared much better in equivalent 2.0-litre turbo forms.

The BMW M3 Touring is covered by a five-year, unlimited kilometre warranty, and servicing is "condition based", in that the vehicle will tell you what maintenance is required, and when.

You can prepay your service costs at the time of purchase for all BMW vehicles, covering the first five years of ownership.