What's the difference?
Since 1949, Abarth has been giving the venerable Italian brand, Fiat, a patina of performance, based largely on giant-killing feats in small modified cars like the Fiat 600 of the 1960s.
More recently, the brand has been revived to boost the fortunes of the smallest Fiat on sale in Australia. Known formally as the Abarth 595, the tiny hatch packs a bit of a surprise under its distinctive snout.
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
It’s tough to be kind to the Abarth 595. Based on a platform that’s more than a decade old, the car has been left behind by its rivals in many ways, including basic ergonomics and its value equation.
The larger engine does work well in this smaller package, and its road-holding ability belies its size. However, only die-hard fans of the Abarth brand will be able to cope with the uncomfortable seating position and a complete lack of even the most perfunctory features that cars costing $10,000 less are able to offer.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Despite being based on a design that’s a decade old, the Abarths still stand out. Based on the classic Fiat 500 shape of the 1950 and '60s, it’s more cute than cut-throat, with a narrow track and tall roof giving it a toy-like presence.
The Abarth attempts to beef things up with deep front and rear bumper splitters, go-fast stripes, new headlights and alternate-colour wing mirrors.
The 595 rides on 16-inch rims, while the Competizione runs 17s.
Inside, it’s definitely different to most mainstream cars, with colour-coded plastic panels on the dash and a very upright seating position, along with a dual-tone steering wheel.
It’s a love-it-or-hate-it proposition. There’s no middle ground here.
One of the most notable elements of the Aion V design is the absence of a ‘GAC’ badge on the front. That’s because, while all GAC models in Australia will be sold under the one name, in its native China there are several different sub-brands. GAC Aion is the ‘new energy vehicles’ brand, focused on electric vehicles (EVs), while the smaller Emzoom SUV is part of the more mainstream Trumpchi brand that offers internal combustion engine models.
It means the three cars sold initially, and even as the brand moves forward with its expansion plans, there will likely be stark visual differences between models because they are effectively different brands. In the same way Holden ended up with a mixture of Opel, Chevrolet and GMC products in its final years.
Having said all that, the Aion V itself is an inoffensive design. It’s not as generic as some of its rivals, with some design character around the headlights and silhouette, so overall it cuts a likeable figure without being particularly memorable.
Like so many modern cars, the Aion V has a very simplistic layout inside, with more screens and less physical buttons and switches to reduce cost and complexity. There’s an 8.8-inch digital instrument display and a 14.6-inch multimedia touchscreen in the centre on the dashboard.
This is another area where the Abarth falls down. First and foremost, the seating position for the driver in both cars is utterly compromised.
The seat itself is mounted far, far, too high, and has little adjustment in any direction, and there is no reach adjustment in the steering wheel column to allow a taller (or even an average height) driver to get comfortable.
The more expensive Competizione we tested was fitted with a set of optional sports bucket seats from racing company Sabelt, but even they are mounted literally 10cm too high. They are also ultra firm, and even though they look supportive, lack decent side bolster support.
The tiny multimedia screen is okay to use, but the buttons are miniscule, while there’s a complete lack of storage places in the front.
There are two cupholders under the centre console, with two more in between the front seats for rear seat passengers. There are no bottle holders in the doors and no storage for rear seaters.
Speaking of the rear seats, they are the very definition of cramped, with little headroom for moderately sized adults and precious little knee or toe room. There are two sets of ISOFIX baby seat mounting points, though, should you fancy wrestling your wriggling toddlers through the narrow aperture.
The seats flip forward to reveal more cargo space (185 litres with the seats up, and 550 litres when the seats are down), but the seat backs don’t fold flat into the floor. Under the boot floor is a can of sealant and a pump, but no space saver spare.
In truth, it was a long day testing this car… at 187cm, I simply could not get comfortable in it at all.
In terms of practicality there’s a handy space for a wireless smartphone charging pad, and that previously mentioned heated or cooled centre console box. Oddly, though, there is no traditional glove box. Instead there are just a pair of bag hooks ahead of the front seat passenger.
Space is good for a mid-size SUV, with a roomy front and respectable space in the second row. It would comfortably accommodate four adults, so would be a good option for families with older children.
As for the boot, it’s a generous 427 litres and has multiple adjustable floor heights available. Disappointingly, even though it has space for a spare, potentially even a full-size one, it only has a tyre repair kit. That might be fine in some markets around the world, but in the vastness of Australia, that is not the best option. Even a space-saver spare would be a better bet.
The range has been stripped back to just two cars, and costs has come down slightly, with the 595 now starting at $26,990, plus on-road costs.
A new 5.0-inch touchscreen multimedia system (with digital radio), a leather wrapped steering wheel, TFT dash display, rear parking sensors, alloy pedals, 16-inch alloy rims, and (front-only) adaptive dampers are standard on the base 595.
A convertible, or more accurately, a rag-top (cabriolet) version of the 595 is also available for $29,990.
The 595 Competizione is now a whopping $8010 cheaper at $31,990 with a manual gearbox, leather seats (Sabelt-branded sports buckets are optional), 17-inch alloys, a louder Monza exhaust, as well as front and rear adaptive Koni shocks, and Eibach springs.
Unfortunately, what stands out more on the Abarths is what they don’t come with. Auto lights and wipers, cruise control of any sort, driver aids including AEB and adaptive cruise… even a rear view camera is missing.
What’s more puzzling is that the Abarth’s architecture, though a decade old, has provision to accept at least a rear view camera.
Abarth’s explanation that the car’s home market doesn’t see these inclusions as important doesn’t really hold water, either.
In terms of value, the lack of basic content sends the Abarth to the bottom of a competitive pile that includes both the Ford Fiesta ST and the Volkswagen Polo GTI.
Starting with the basics, the Aion V is a five-seat electric SUV priced from just $42,590, before on-road costs, for the entry-level model.
Now, not too long ago an all-electric SUV for under $45K would be a revelation and would have made an impact on this market. But there are plenty of alternatives to choose from these days at similar money, including the Geely, Leapmotor and the BYD Atto 3.
Even so, at $42,590 for the entry-level Premium and $44,590 BOC for the more-premium-than-Premium Luxury variant, that’s still very competitive pricing.
For that money you get a well-appointed mid-size SUV, with even the base model equipped with LED headlights and tail-lights, 19-inch alloy wheels, a panoramic sunroof, heated and ventilated front seats, dual-zone climate control and a nine-speaker stereo.
Stepping up to the Luxury adds partial genuine leather seats, massaging front seats and a box in the centre console that can act as a fridge and a warmer, depending on your needs.
While neither the cheapest EV nor the best-appointed, the Aion V does a nice job of offering a compelling value proposition in its competitive set.
The Abarth 595 pair use the same 1.4-litre 'MultiJet' four-cylinder turbo engine in differing states of tune. The base car makes 107kW/206Nm, while the Competizione makes 132kW/250Nm, thanks to a freer-flowing exhaust, a larger Garrett-branded turbocharger and an ECU re-tune.
The base car can do 0-100km/h in 7.8 seconds, while the Competizione is 1.2 seconds quicker; the optional 'Dualogic' automatic is 0.2sec slower to the mark in both cars.
A five-speed manual gearbox is standard, and neither car is fitted with a limited slip diff.
Both the Aion V Premium and Luxury are powered by a 150kW/210Nm electric motor, which drives the front wheels.
Aion doesn’t claim a 0-100km/h time, but it wouldn’t be quick, at least not in EV terms. If you’re looking for a ludicrously powerful electric car - this ain’t it. It’s a perfectly fine powertrain for the job at hand, but it won’t blow your socks off with its performance and will take more than eight seconds to run 0-100km/h.
Over 150km of testing, the Competizione consumed a dash-indicated 8.7 litres per 100km, against a claimed combined fuel economy figure of 6.0L/100km. Our brief test of the 595 revealed a similar number, against the same claimed figure.
The Abarth will only accept 95 octane fuel or better, and its small 35-litre tank is good for a theoretical 583km between fills.
The battery is 75.2kWh lithium-phosphate type, which provides a claimed range of 510km. Importantly, that figure is on the WLTP cycle, not the more lenient Chinese (CLTC) test protocol, so you could reasonably expect close to that target in the real world.
GAC claims it can accept up to 180kW charging speeds, which will get the battery from 10-80 per cent in just 24 minutes.
It also has vehicle-to-load functionality, so you can draw power from the battery for tools or appliances if you need it.
Ergonomics aside, the combination of torquey engine and lightweight car is always a good one, and the 1.4-litre turbocharged four is a good match with the front-drive Abarth.
There’s always enough mid-range urge to give the Abarth the hurry-up, and the longer-legged five-speed gearbox is a good match for the engine.
It also grips and turns surprisingly well, despite the Sport button adding too much artificial weight to the Abarth’s steering feel.
That same button also firms up the front dampers on the 595 and all four on the Competizione, which works well on smoother terrain, but stiffens it too much over more undulating surfaces.
Around town it can be hard to strike a good balance between ride and comfort. The difference between soft and firm is much more pronounced in the Competizione, but it will still get tiring if your commute is a bumpy one.
The turning circle, by the by, is ridiculously large for such a small car, making u-turns - already compromised by the lower front bumper - unnecessarily fraught.
The Monza exhaust on the Competizione gives it a bit more presence, but it could easily be louder (or at least more crackly) again; you’re not buying this car to be a wallflower, after all.
This is perhaps the area where the Aion V surprised the most. One of the most consistent qualities of these new Chinese-developed models is their incompatibility with Australia’s unique road conditions. They have a tendency to lack comfortable, controlled suspension and well-weighted and consistent steering.
That’s not the case with the Aion V, with GAC clearly taking the benefits from the partnerships it has with Toyota and Honda to learn what international markets prefer. Is this a clear standout, class-leading SUV dynamically? No. But it is above-average in the way it rides and handles.
The suspension is well resolved and feels comfortable to live with, while the steering is nice and direct, which will make navigating the cities, suburbs and open roads more easy and enjoyable.
There is still some fine-tuning that could make it better, but overall the Aion V leaves a positive first impression.
Despite a lack of electronic safety aids – and, somewhat amazingly in the current age, a rear-view camera – the Fiat 500 that forms the Abarth's basis still carries the maximum five-star rating from ANCAP it was awarded in 2008, by dint of its seven airbags and bodyshell strength.
It wouldn’t have the same luck if it were judged under new ANCAP regs coming into force in 2018, though.
GAC is offering the same safety equipment across both models, which is a nice touch to avoid any need to compromise.
This includes full airbag protection for all occupants, front and rear parking sensors and a 360-degree camera system.
There’s also a lengthy list of driver assistance features, including adaptive cruise control, autonomous emergency braking, forward collision warning, traffic sign recognition, emergency lane keeping assist, rear cross-traffic alert and door opening warning.
These systems could benefit from some real-world testing and calibration, because while better than some, they were still intrusive and annoying at times - most notably the driver attention monitoring.
ANCAP has not yet tested the Aion V, but it has received a maximum five-star rating from Euro NCAP, which typically carries over to the local body.
A three-year/150,000km warranty is offered as standard on the Abarth 595 range, with a suggested service interval of 12 months or 15,000km.
Abarth importer Fiat Chrysler Automobiles Australia offers three fixed-priced services for the 595 range at 15,000, 30,000 and 45,000km, with the first costing $275.06, the second $721.03 and the third $275.06.
The Aion V is covered by an eight-year, unlimited kilometre warranty which is well ahead of the mainstream pack, typically sitting at five years, unlimited km. The drive battery is also covered for eight years, 200,000km and roadside assist is included for five years. Recommended service interval and costs are still to be confirmed.
But one of the biggest challenges for all these new car brands is finding space in the Australian market - literally. If you want to sell a lot of new cars you need a lot of new car showrooms and if you want to keep customers happy, you’ll need enough service centres to keep cars on the road as much as possible.
GAC has plans to have as many as 100 dealerships in the next five years, but right now it has reportedly less than a dozen. That will make servicing problematic if you do not live in close proximity to a service centre. This isn’t the work of a moment either, with so many new brands fighting for dealership real estate and staff there are only so many places GAC can set up shop.