Hyundai Australia has silenced EV performance-car doubters and anyone who thought the Ioniq 5 N was too expensive in one fell swoop, with the brand shifting almost $14m worth of vehicles in just 12 hours.
The brand's executives themselves admit they were unsure how many examples of the Hyundai Ioniq N they would sell in the first 12-hour sale window, with the model its first true performance EV, and the most expensive vehicle it has ever sold in Australia.
But there is clear demand for the $111,000 Ioniq 5 N, with 126 people ordering the electric performance car in its first 12 hours on sale – earning the company a cool $13.98m in the process.
"We had (the sales portal) set up for the day, and it took off in the first few hours, then slowed down, and then at dinner time it took off again," says Hyundai Australia chief operating officer, John Kett.
"It's still a pretty significant price. We're happy with (the customers) we got."
What's more, the brand says that this is only the beginning. While the first sales window was designed to satisfy those who had been drooling over the online details surrounding the performance EV, Hyundai will now roadshow the vehicle - as it did an EV show in Melbourne over the weekend - to attract even more buyers.
"The enthusiasts that are very much connected to N or a performance EV were probably the first to come to market, now getting it out there and giving people some experiential touch and look and feel is our our next step, that's where out business model will evolve."
The Ioniq N is the Hyundai performance division's first electric vehicle, delivering a ludicrously powerful twin-motor powertrain that can produce up to 478kW and 770Nm using Hyundai's N Grin Boost feature.
The 84kWh battery allows for a 424km driving range, while the innovative N e-shift function simulates gear changes for added driver involvement.
Elsewhere, more welding points and extensive structural adhesives increase body stiffness, while rally inspired drive axles and an N-tuned regenerative braking system all promise better on-track abilities, too.
Proving that the astonishing wait times are starting to fall for EVs, the first Ioniq 5 N buyers will have their vehicles built in November, which Australian deliveries to begin early next year.
Equally important, the brand isn't forecasting any future delays, saying they supply of its entire EV range has opened up.
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