Lamborghini's record sales results: Supercar brand weather-proof in global financial storm

Lamborghini has just posted its most successful sales results for the first nine months of a year as it said farewell to its V12 combustion engine and headed into the brave new world of electrification.

Global sales for Lamborghini worldwide from January to the end of September topped 7430 units, equating to a turnover of €1.93 billion (A$3 billion). Compared to the same period in 2021, that’s an eight per cent jump in vehicle sales and, significantly, a 30.1 per cent increase in revenue.

Lamborghini said the jump in revenue was not just down to vehicle sales but also the increase in how much buyers were spending through customisation.

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Lamborghini’s CEO and chairman Stephan Winkelmann said the strong performance would put the company into a favourable position as it prepared to take the next steps towards hybrid technology and electric vehicles.

“These consistently rising figures show just how strong Lamborghini is today. We have an order portfolio that already covers the first quarter of 2024, and this allows us to work with peace of mind, looking thoughtfully ahead to the challenges facing us in the future, such as the first steps towards hybridisation from 2023,” he said.

In Australia, Lamborghini's sales were also up, with 151 vehicles sold this year up to the end of October - a 29.1 per cent increase compared to the same period in last year.

Globally, Lamborghini’s only SUV, the Urus, accounted for 61 per cent of sales while the Aventador and Huracan made up the remaining 39 per cent.

The ratios are similar for Australia with 55 per cent of Lamborghinis sold being the Urus.

Speaking at the launch of the new Lamborghini Huracan Tecnica, Lamborghini's Country Manager for Oceania Peter Crombie-Brown said the brand was growing despite the rest of the industry suffering from a short supply of vehicles.

The Aventador's replacement will most likely be electric.

“Lamborghini is a bit of a buzz brand at the moment,” he said. “We’re seeing really strong growth throughout our brand to the point where my job is to secure cars for the dealers.

“Our figures were down at the start of the year due to a slow start on deliveries but in this back end of the year we’re really starting to come along in leaps and bounds. Production was initially really slow.

Mr Crombie-Brown said that with the V12 model - the Aventador - being discontinued the next steps for Lamborghini would be electrification.

“From 2023 we will have a car that uses hybrid technology - so that will be our Aventador follower. By 2024, every model in the range will be a hybrid. Then in 2028 we will have the first fully electric model.”

Lamborghini’s first electric model is expected to be a SUV or crossover - adding a fourth model to the range.