Volvo EX30 vs Cupra Tavascan

What's the difference?

Volvo has taken a bit of a risk because I'm not convinced that the EX30 knows who its audience is. However, our Twin Motor Performance Ultra test model is well-specified and the overall owner experience (from driving, usability and ongoing ownership costs) is great. This is a fun car and it looks super cute.

Like most Cupras, the Tavascan is affordable, stylish, practical, fun to drive and just that little bit different.

And it is clear the Volkswagen Group is trying hard to make the brand a success. That it can bring that formula to the medium EV SUV market with as much aplomb might just be enough to lure more than a few would-be Model Y buyers Barcelona’s way.

Definitely one to strongly consider.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The EX30 is gorgeous. It has an interesting shape that makes it look larger than it is and it's unique enough to attract users who might not love the Volvo aesthetic.

You can still see that it's part of the Volvo family with its crisp pleating in the panelling and 'Hammer of Thor' LED headlights, but its look is new and fun.

Large Volvo badging is framed by rectangular LED lighting at the rear and our test model's Cloud Blue paintwork is offset by a sporty black roof and frameless side mirrors.

The interior aesthetic is very pared back - think simple and classic lines, no buttons or dials and large air-vents.

The dashboard is headlined by a 12.3-inch touchscreen multimedia system, which also houses all of the info you'd expect to see on a digital instrument cluster because there's no head-up display or cluster in this model and it does take a while to get used to.

At first the simplicity is a bit too much to wrap the head around but once you do, the interior is incredibly intuitive to use and as a driver, it felt a little Zen-like.

There are four interior design choices Breeze, Mist, Pine and our test model's Indigo which couples 50 per cent recycled denim jeans for its accents, a grey and blue Nordico (synthetic fabric) upholstery and lots of recycled soft/hard plastics in various tones of blue and greys.

To be honest, the materials didn't always work for me but the cabin is still pleasant to look at.

Although this mid-sized SUV is full of German VW Group DNA underneath, there are unique Cupra styling elements that do strive to evoke Spanish expression.

Designed in Barcelona, standout points include an insectoid trio of LEDs making up the headlights and tail-lights, an aggressive nose featuring a V-shaped bonnet bulge and lower-bumper treatment, a rising swage line in profile and pronounced rear diffuser.

While we appreciate the Tavascan’s styling flourishes, with the Manga-esque vent ‘eyes’, copper trim and floating wing-look upper dash-pad all gelling together nicely, the unique central spine design looks downmarket if not cheap, with an alien look and sheeny reptilian scale finish. There are too many things going on at once.

Built on the VW Group’s MEB EV architecture, the Cupra shares its platform with the VW ID.4, Skoda Enyaq and Audi Q4 e-tron SUVs within the VW Group, providing a sound engineering base, but also a tall, narrow appearance when seen rear-on.

Maybe that’s why the Tavascan achieves such an impressive drag coefficiency of 0.26.

Dimensions are 4644mm (length), 1861mm (width), 1597mm (height) and 2766mm (wheelbase), while ground clearance is a low 154mm.

For a so-called “Coupe Utility Vehicle” (CUV), all translate to quite acceptable interior space and practicality.

The cabin up front features plenty of leg- and headroom as well as cleverly designed storage options.

The rear row is surprisingly comfortable for space behind my driving position but I'm only 168cm tall and it might get squishy if you're behind taller front occupants. It's best to think of this car as a four-seater for adults though, the middle seat is an emergency seat.

The seats themselves are very comfortable for long trips, and both are powered and feature heat functions. My favourite feature inside are the door handles - easy to use and they look great too.

Like I mentioned earlier, the design is rather intuitive to use for every day. The only controls in the cabin are the window buttons and they're discreetly placed on either end of the middle console. The front only feature two buttons but you can switch them over for the rear window use via a little touchpad.

Individual storage is great for the class, with a large open centre console that features a dual opening lid with a shallow cubby, which is perfect to hide away any charging cables for the two USB-C ports.

There is a dedicated phone storage space in the form of a 'lean-to' scenario which also features the wireless charging pad and it's large enough to accommodate bigger devices like an iPad.

There is a sneaky glove box which is located underneath the multimedia screen but it irks me that you can only open it via the screen. It's large enough to hold a manual.

The other sneaky but super handy element is the retractable cupholder shelf that slides away into the middle console. You can also position it so only one cupholder is available or slide the cupholder insert backwards for a large cubby.

The rear gets large storage bins in each door, a drawer from the centre console but it's disappointing that the rear row misses out on cupholders or an armrest for added comfort. It does get two USB-C ports.

There is a 7L frunk storage plus the boot is adequate for overnight luggage or a grocery run with its 318L of capacity but that can jump up to 904L if you fold the rear row.

The multimedia system is fairly easy to use but you have to get used to it as it's a bit different from other Volvo systems I've sampled in the past. You also have to get used to accessing everything for the car, even for turning the car off, via the screen. I do like having buttons/dials but not having them in the EX30 mostly works.

Now, with all that CUV stuff in mind, the Tavascan manages to look and feel sporty whilst also offering a decent level of family friendly functionality.

Wide doors and a high hip point offer easy entry and egress, in a roomy and accommodating cabin, on seats that are brilliantly comfy and supportive – even in the base Endurance. These are of the integrated ‘tombstone’ variety with bolstered sides to help keep you snug and secure. They’re great.

So is the driving position, with its grippy little wheel, readily accessible switchgear (including the knobs on the spokes), clear view of the modestly sized digital instrumentation pod and angled touchscreen.

After all the criticism that the VW Group’s earlier iterations of this system had garnered – including in other Cupras – the Tavascan’s interface proved to be simple to navigate, fast to respond and pleasant to look at.

Furthermore, even with that rising window line, vision out is AOK and ventilation is fine, too.

The aforementioned central spine’s shape appears to come at the expense of storage, as there’s less of it than expected in an EV SUV. The small glovebox is disappointing. We’re not fans of the driver’s door power window switch bank, necessitating a distracting press of a ‘rear’ button to operate the back windows. And one of the test cars suffered from dash squeaks.

Moving on to the rear, with seating for five, there’s actually ample space for people up to about 180cm tall, while all the usual amenities apply, such as vent outlets, a pair of USB-C ports, a folding armrest with cup holders and overhead lighting. Nothing seems to be missing.

However, there is one important thing missing further back.

Yes, the Tavascan’s boot offers a handy 540 litres of cargo capacity, with a low, wide and flat floor capable of swallowing all sorts of stuff. And, of course, the 60/40 rear backrest fold down, boosting those numbers to between 1579L and 1604L depending on specification.

But, as with almost all EVs, there is no spare wheel. The aforementioned tyre mobility kit is bad news if you experience a severe puncture. Even a space-saver spare would be infinitely preferable.

Kicking off from $60,990 (all prices are before on-road costs) in base Endurance grade, this is a single-motor, rear-wheel-drive (RWD) with a usefully larger battery for better range than almost all competitors above as well as below its price point.

There’s also the flagship VZ with dual motors and all-wheel drive (AWD) from $74,490.

Not cheap, then, but the Endurance is highly competitive when you consider how ably the it traverses the axis of price, size and battery capacity.

Consider that while the Cupra does cost more than France’s superb Renault Megane E-Tech from $54,990, as well as the Kia EV5 (from $56,770), Xpeng G6 ($54,800), Smart #3 ($57,900) and BYD Sealion 7 ($54,990), that all hover from around the mid-$55K mark, it is only a tad exxier than the Model Y RWD from $58,900 and closely related Volkswagen ID.4 from $59,990, and cheaper than the equivalent Ford Mustang Mach E ($64,990), Toyota bZ4X ($66,000), Hyundai Ioniq 5 ($69,800), related Skoda Enyaq ($69,990), Subaru Solterra AWD ($69,990) and Kia EV6 ($72,590).

Note, however, that aside from the #3 and EV5, all are slightly larger than the Barcelonan mid-sizer.

Still, the swoopy Tavascan significantly undercuts other, more-premium Euro-branded propositions with a similar propensity for style, like the Polestar 4, BMW iX2, Volvo XC40 and (also related) Audi Q4 e-tron Sportback. All are well north of $75K.

Such pricing is possible partly due to this being the first Cupra – and only the second Volkswagen Group Australia model after the 2004 Polo Classique sedan – to be made in China, as part of a joint venture with JAC. This model is not built anywhere else on the planet.

Base equipment levels, however, are not quite up to Chinese standards.

The Endurance includes auto entry/start, adaptive cruise control, three-zone climate control, sports front seats, a heated steering wheel, a 15-inch touchscreen with a rear camera, wireless Apple CarPlay and Android Auto, 5.3-inch digital instrumentation, wireless phone charging, a quartet of USB-C ports, a hands-free powered tailgate, front and rear parking sensors, and 19-inch alloys.

Cupra reckons the Interior Package for an additional $4500 will be a popular option, since it adds a surround-view camera, microfibre-trimmed, heated and powered front seats with memory, broader ambient lighting, terrific 12-speaker Sennheiser audio, 20-inch wheels and more.

The VZ, meanwhile, features most of the above and then steps up with the second electric motor, AWD, 21-inch alloys, adaptive dampers, a glass roof (thankfully with a sunshade), adaptive matrix LED headlights.

Another $8K buys the Extreme package, bringing Nappa leather upholstery, racier front seats with ventilation, and unique alloys shod with performance tyres.

Sadly, no Tavascan grade comes with a spare wheel, just a tyre mobility kit.

Unsurprisingly, all boast advanced driver-assist tech, such as autonomous emergency braking (AEB) and lane-support systems, along with a handy vehicle exit warning and seven airbags, including a front-centre item. Find out more in the Safety section below.

Nothing too radical in the specification stakes, then. But Cupra reckons the Tavascan will offer one extra-special benefit that no rival can – and that’s Barcelona-bred design flair – when Aussie deliveries commence in May.

Time to take a closer look.

The Twin Motor Performance Ultra grade is an AWD with twin electric motors which combine to produce 315kW of power and 543Nm of torque (115kW front/200kW rear) + (200Nm front/323Nm rear).

The EX30 has a single-speed auto transmission and can go from 0 -100km/h in just 3.6-seconds - making it the fastest Volvo.

Don’t go searching for more boot space under the bonnet – there isn’t any.

Plus, the main electric motor – a permanently excited synchronous unit – is located on the rear axle, driving the rear wheels via a single-speed transmission.

Tipping the scales at 2238kg, the Endurance makes 210kW of power, to offer a power-to-weight ratio of 94kW per tonne, as well as a 0-100km/h sprint time of 6.8 seconds, on the way to a top speed of 180km/h.

Meanwhile, the VZ also has a smaller, asynchronous 80kW/134Nm electric motor over the front axle, channelling up to 30 per cent of the SUV’s total power to the front wheels as traction requires, and upping the combined power maximum to 250kW. Tipping the scales at 2284kg, the VZ offers 109kW/tonne, while the 0-100km/h time slips to 5.5s. Both offer a 545Nm torque maximum.

The 400-volt MEB platform consists of MacPherson-style struts up front and a multi-link rear end. The VZ adds adaptive dampers. Braked towing capacity is 1000kg in Endurance and 1200kg in the VZ.

The EX30 Twin Motor Performance Ultra has up to 445km (WLTP) driving range, which felt pretty accurate this week despite throwing some heavy open-road trips into the mix.

This variant has a 69kWh nickel manganese cobalt battery and an official energy consumption figure of 18.0kWh/100km (WLTP). After doing some urban and longer trips I saw my trip computer flitting between 19.0kWh and 22.0kWh/100km.

The EX30 has a Type 2 CCS charging port, which means you can hook it up to a DC charger and it will accept up to 175kW on a DC charging system.

On an AC 2.4kW standard domestic plug port, expect a long charging time of around 38 hours to get up to 80 per cent.

On an AC 11kW system, you can go from 0-100 per cent in eight hours (again, a little slow but reasonable enough for overnight charging).

On a DC 175kW system, you can go from 10-80 per cent in around 28 minutes.

The Tavascan employs an 82kWh Lithium-ion battery pack, offering a useable capacity of 77kWh.

Mounted down low in the structure to provide extra rigidity as well as balance, it helps the Cupra achieve a near-ideal 49/51 front/rear weight distribution.

The battery is also separated in 12 removable modules for easier repair and parts replacement.

When the accelerator is lifted or in ‘B’ mode, the electric motor acts as a generator to feed energy back into the battery. Three levels of brake energy recuperation is also available via the steering wheel’s paddle-shifters.

Cupra says that the Endurance RWD offers a WLTP range of 540km, while the circa-60kg heavier VZ AWD drops that to 499km, or 463km with the Extreme Package’s grippy high-performance tyres.

Officially, the combined average energy consumption figures are between 15.2 and 16.0kWh/100km in Endurance and between 16.5 and 16.8kWh/100km in the VZ.

Driving around Adelaide and beyond in the beautiful wine country, we managed between 15.0 and 22kWh/100km, as indicated on the Tavascan’s trip computer, which isn’t too bad.

The Cupra features an AC charging capacity of 11kW and DC charging capacity of 135kW.

Charging from empty to full when plugged in at home or work can take nearly 40 hours, or about 12.5hr with an optional 7.4kW wallbox, while a 10-80 per cent top-up using a standard 50kW fast charger needs about 75 minutes, or under half an hour if you find a super-fast 150kW outlet.

Driving the EX30 Ultra is a mostly fun and lighthearted experience but it's not cutesy, no matter how adorable the external design is.

The twin motors deliver serious power and you can fully expect 'tummy-sucking' moments of pure enjoyment whenever you put your foot down.

Coupled with a graceful on-road presence which assures you that the car will stick to the road like glue, and you have the fun-factor.

The lightheartedness comes from how nimble and easy the EX30 is to manoeuvre. The steering firmness can be customised and its compact dimensions makes it your best friend in tight city lanes.

You can't customise the regenerative braking, or at least, I couldn't figure out an easy way to do so outside of selecting the one-pedal drive option.

The cabin is mostly quiet and there's a refinement to longer journeys because of it. You get occasional wind noise at higher speeds and a little bit of road feedback too but longer journeys are lovely.

My only real nag is that there is no head-up display or instrument panel for your speedometre and I found my eyes directed away from the road because of it. You can find your speed info on the central multimedia system but I prefer something in front of me.

Parking my little blue cloud this week has been easy as pie because the 360-degree camera system is clear and the large windows provide excellent visibility.

Cupra prides itself as a builder of sporty, stylish and offbeat vehicles, and insists that the Tavascan is no exception.

With its design, interior presentation and powertrain supporting such expectations, the acid test is now how the Tavascan performs out on the road.

The really encouraging news is that, on our launch drive experience at least, Cupra’s coupe SUV serves up sportiness and a whole lot more besides.

Let’s start with performance.

Aided by a fine driving position, the Tavascan almost goes out of its way to normalise the EV operating experience, with the now-familiar VW Group column-mounted gear selector being reassuringly straight forward. You’re not left wondering if this thing is even on.

Choose the default Comfort drive setting, and the Cupra whooshes forward with eager yet measured forcefulness, so you’re spared unpleasant jerkiness. Speed builds up quickly and smoothly as the road opens up ahead. So far, so good.

Need extra muscle for overtaking or joining freeway traffic? There’s ample in reserve, revealing the real-world pace and response that even the least-expensive Tavascan offers. The Endurance is a deceptively brisk machine for the money. And that’s before the sportier driving modes are engaged.

Speaking of which, the steering is simply superb, offering sharp yet progressive cornering capabilities. You feel connected to the car, and that translates into very predictable handling and reassuring roadholding. Cupra is starting to shape up as one of our favourite non-German German-owned brands.

But the biggest shock is the Tavascan’s ride quality.

Now, though wearing 19-inch wheels and on steel springs, Cupra’s sporty leanings meant we expected the base grade to ride with tolerable firmness at best.

Instead, over Adelaide’s suburban streets leading into the hills (and then beyond), the suspension provided a sophisticated blend of suppleness and control, ably dealing with the rough stuff without any real abruptness.

Our only note here is that you can hear the suspension working underneath, in an endearingly old-fashioned mechanical way. Odd, but not to a distracting point.

Plus, while there are three levels of regen-braking assistance, we’d like the option of single-pedal driving capability.

Much the same dynamic flair applies to the Interior Package option that swaps out for 20s, except that the ride is clearly just that little bit firmer. But tyre and road drone do seem to drown out the suspension noise at times, but not to any alarming degree. Just in a typically German-engineered vehicle sort of way. No revelations here.

Switching to the VZ is equally revealing.

As you might expect, the extra power and additional (undisclosed) torque from the front electric motor are immediately obvious, elevating its performance significantly. Point, squirt, shoot. This thing really hustles along.

Yet it is the flagship’s balance and control of the chassis that came as a surprise.

Usually, the additional weight of two motors and 21-inch wheels detract from the driving pleasure of many an EV SUV with their shifting mass and heavier feel, but the VZ seemed to contain those tightly, and instead dishes up speed with agility and finesse.

Better still, the top spec’s standard adaptive dampers also seem to help deliver a supple and isolated ride, soaking up bigger potholes and that sort of thing, in a superior way that – we suspect – even the Endurance on 19s likely could not.

Factor in the beautifully nuanced and thoughtfully-tuned driver-assist tech systems, and – after months of driving at-times infuriating SUVs from China – the Chinese-made Tavascan feels anything but rushed or half-baked.

We’re impressed, at least on this first drive.

Ultimately, even after hours and hours behind the wheel, the Tavascan left us wanting more in a good way, not less. That’s a sure sign that the recipe is fundamentally right.

The Tavascan also delivers an impressive showing on the safety front, scoring a five-star EuroNCAP safety rating.

A whole raft of advanced driver-assist tech is available, including autonomous emergency braking (operable from 5km/h) for pedestrians, cyclists and other vulnerable road users as well as car-to-car, lane departure warning/assist (from 65km/h), rear-cross-traffic alert, blind-spot warning, exiting-vehicle alert tech, adaptive cruise control, a driver-attention monitor and tyre pressure indicators.

There are seven airbags, including dual front, front-side, head and a front-centre item to help mitigate lateral occupant collision injury, as well as rear outboard occupant side and head coverage.

A trio of child-seat anchorage are fitted across the back seat, along with ISOFIX child-seat anchorages in the front passenger seat and two in the rear outboard positions.

The EX30 is covered by Volvos five-year/unlimited km warranty and the electric battery is covered by an eight-year term - both are normal terms for the class.

What endears the EX30 to me is that servicing is included, which is very rare for a luxury brand to offer. Servicing intervals are reasonable at every two years or 30,000km, which ever occurs first.

Here’s where the Tavascan loses some steam.

Each Tavascan is covered by a five-year/unlimited-kilometre warranty, which is only average nowadays and below the seven and even 10 years that some other EV brands provide. Free roadside assistance is provided for five years.

Service intervals are every two years or 30,000km, at a listed cost of $485 per visit. Alternatively, owners can pre-purchase six-year and 10-year service packages from $1310 and $2190 respectively.

An eight-year/160,000km battery warranty also applies.

Finally, Cupra also provides owners with the option of organising home or workplace AC charging solutions via Jetcharge, offering an $1800 ‘Lite’ or $2300 ‘Maxi’ charger, including installation.

Are all these enough to get the Tavascan over the line for you?