What's the difference?
See if you can guess the name of the world's first ride-sharing app. You're thinking Uber, right? Nope. It was a company called Sidecar. It's broke now, shuttered for good in 2015. What about the first video-on-demand service? Netflix? Nope. Amazon beat them to it, for starters, but so did many other, now-defunct companies who tried it even earlier.
The point is, being first on the scene is no guarantee you'll be the best, or the most successful. I mean, just look at electric cars; plenty of manufacturers were doing all-battery models before (and arguably better than) Tesla, and every one of them is now parked in Elon Musk's gargantuan shadow.
Before full-electric there were hybrids, and first to arrive on that particular scene in any meaningful way was Toyota and its awkwardly shaped Prius, back in 2001. And they had that field to themselves for a while, but soon enough the other manufacturers trotted out hybrid and plug-in hybrid models of their own.
And so Toyota shook up the Prius offering, launching the seven-seat Prius V, and the bite-sized (and Yaris-based) Prius c we've tested here, in 2012, hoping to broaden the appeal of its hybrid offerings. Problem is, 2012 was an awfully long time ago, and so Toyota has waved its wand over the ageing Prius c for 2018, changing its design, tech offering and interior in an effort to keep it fresh.
So, is the Japanese giant still head of the hybrid class? Or has it been beaten at its own game?
There are a lot of big numbers surrounding the BMW iX3, the German brand’s new-from-the-ground-up EV that acts as the flagbearer for its future-facing Neue Klasse (or New Class) architecture, designed to distil all the ingredients that make a BMW a BMW, and then electrify for them for the post-ICE (internal combustion engine) era.
But the one that really stood out? 805. That’s how many kilometres of driving range the iX3 will deliver, though admittedly in its most efficient and least exciting driving modes. That is bonkers, right?
It’s worth pointing out the first BMW i3, which only launched a decade-or-so ago, delivered more like 150km on what would have been the WLTP cycle, if it had existed then. Talk about leaps and bounds.
A good start for the newest BMW EV, then. But what else does the iX3 have to offer?
It's as if the the future is firmly rooted in the past at Toyota. The Prius is still undoubtedly clever, frugal and easy to drive, but it is feeling so old in places that the bad had begun to weigh on the good. If you're a tech-head or have a right foot crafted from lead, then there's nothing to see here. But if the thought of saving money at the bowser sets your heart aflutter, then step right this way.
The thing that really grabs you from behind the wheel of a car like this is just how far EVs have come. The fact you can get a ridiculous range and have a really, really good time on the right twisting road is a pretty good deal and solidifies the fact EVs like this one are the future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.
The good news is that it doesn't look quite so quirky as the full-size Prius. The not-as-good news is that it's still no beauty-contest winner. Not helping matters was the fact our test vehicle was painted in a retina-burning yellow (they call it Hornet Yellow, and it's new for 2018) that looked almost nuclear.
Viewed front on, the blacked-out section of grille and bumper gives the littlest Prius a vaguely manta ray-shaped front-end, while the headlights climb both upwards and back into the body, lending a sense of sportiness to this very unsporty hybrid. From the back, the chunky bumper, vertical taillights and rear windscreen spoiler all add a little attitude to the design.
Inside, you'll find a small but premium-in-places space, with a gloss-black stereo surround that angles the main controls toward the driver, while the digital driver's binnacle is pushed toward the centre of the car, displaying speed, fuel and other key info above the stereo, rather than in front of the steering wheel.
It's hard to talk about the design of the BMW iX3 without spending some time at the front end. This is a bold, bold take on a BMW grille, and one that is entirely devoid of chrome or metallic lashings.
That’s not to say it’s boring. The iX3 has a light theme that runs inside and outside, the latter of which is called the Iconic Glow exterior package, which replaces the physical embellishments with white lighting that frames the kidney grille and the other inserts. It looks very cool and very modern.
In the cabin, the lighting theme continues, this time under the dash inserts that illuminate from within. But that’s not what really draws your eye.
That honour goes to the Panoramic Vision, which replaces the traditional driver’s screen with a pillar-to-pillar display that stretches the width of the cabin and displays all your key driving info. It seems like a strange thing to get your head around but it felt natural almost immediately, with everything you might need (including a g-meter in its sportiest mode) on display.
Also new is the funky and chunky BMW steering wheel, which reminds me a little of one of those double-sided lizards, in that it can be hard at times to figure out which way is up, and which features 'Shy Tech' (features and controls stay out of sight until the driver or passenger needs them).
All in all, I like the space. There are just enough traditional-feeling elements mixed with new tech to make it feel futuristic and familiar.
Not very. This is a Yaris-based city car, let's not forget.
That said, it never feels cramped up front, with enough shoulder and headroom to ensure you feel separated from your fellow passengers, where you'll also find two cupholders, and an infuriating USB connection housed in the touchscreen - so your cord dangles from the dash when connected.
Climb into the back, and you'll find yourself in a pretty snug space. Sitting behind my own (5ft-8inch) driving position, it's only the scalloped back of the driver's seat that affords me any clear air between my knees and the seat in front, and the space behind my head and the roof lining is minuscule, too. But again, we're talking city car space here, so you can't expect to lounge about back there.
The ambience in the backseat leaves a little to be desired, though. The door trim pushes into the passenger space, and the plastics used in the rear are rock hard. There's a single cupholder to share, and a seat-back pocket on the rear of the passenger seat, but that's it; there's no vents, USB or power sources. There's no bottle-room in the rear doors, either.
An easy-access boot space will swallow 260 litres with the 60:40 rear seats in place. And there are two ISOFIX attachment points, one in each window seat in the back.
The BMW iX3 is 4782mm in length, 1895mm in width, 1635mm in height and it rides on a 2897mm wheelbase.
It doesn't feel huge, but there's certainly enough space in the back seat for me. At 175 centimetres I have enough knee and headroom sitting behind my own driving position, plus you can adjust the angles of the rear backrest to get a little more comfy.
But while the front seat feels very modern, the rear is more a traditional back seat experience. Back seat riders get their own air vents and temperature controls, twin USB-C charge ports and a pull-down divider with twin cupholders, but that's about it.
The auto-opening boot reveals a 520-litre luggage space (1750 with the seats folded), all of which is unencumbered by charging cables and the like, which are housed in the 58-litre frunk.
Towing and electric vehicles are never the greatest of matches, such is the drain on the battery, but the iX3 can be fitted with a standard tow ball, unlocking a braked trailer capacity of 2000kg.
We've just spent a week behind the wheel of the Prius c i-Tech; the top model in the two-variant range, sitting above a cheaper model known simply as the Prius c.
At $26,540, it ain't cheap for a city car (and it's $4k more than the most-expensive Yaris on which it is based; more worryingly, it's only $1500 cheaper than an Audi A1), and the standard features list is more a novella than War and Peace.
Outside, you'll find 15-inch alloy wheels, remote unlocking, LED headlights and front fog lamps, while inside you'll leather-look seats (they're actually vinyl), sat-nav and climate-control.
Tech is covered by an (old-school feeling) 6.1-inch touchscreen that pairs with a six-speaker stereo, but there's no Apple CarPlay or Android Auto.
There are two iX3 options for now. Or at least there will be when the 40 model joins this 50 xDrive in a couple of months. Happily, aside from the smaller battery and single motor in the 40, the feature list is identical.
In terms of pure spec, the 50 xDrive gets a lot. It’s only colours, interiors and alloys to choose as extras.
The tech is the highlight, though. There’s a big, crisp central screen, with wireless Apple CarPlay and Android Auto, but the showpiece is what BMW calls its Panoramic Vision, which swaps the traditional driver’s screen and gauges for a vast display that stretches the entire width of the cabin.
What cost for all that, you ask? Probably less than you think. The 50 xDrive is $109,900, before on-road costs, and for that you get a massive drive battery, lots of range and plenty of dual-motor punch. But the bang-for-buck bargain will be the incoming 40 eDrive, which will arrive at a LCT-busting $89,900, MSRP.
EXTERIOR:
INTERIOR:
TECH:
Under that little hood lives a 1.5-litre, four-cylinder petrol engine good for 54kW, which pairs with a 45kW electric motor. Toyota lists combined outputs at 74kW at 4800rpm and 111Nm at 4000rpm.
That hybrid setup partners with a CVT automatic, pumping power to the front wheels.
We’ll focus on the 50 xDrive, as that’s the one we’ve driven, and because the powertrain is a peach. Its twin-motor all-wheel drive set-up delivers a total 345kW and 645Nm, which is a lot. And because there is no traditional transmission to step through, and because all that oomph arrives at once, it feels plenty punchy indeed.
BMW says the sprint to 100km/h takes 4.9 seconds, and we believe them. Top speed is a claimed 210km/h.
If that last section didn't impress, this one surely will. The little Prius c will sip a claimed 3.9L/100km on the combined cycle.
That's very low, and the fact it accepts cheaper 91RON fuel makes it a very affordable car to run. Except... the onboard computers revealed a slightly less-impressive 5.1L/100km after my time with the car.
Emissions are a claimed 90g/km of CO2, which is very good.
As we mentioned at the top of this review, this is another big plus for the iX3. Its massive 108.7kWh net NMC battery delivers a maximum driving range of 805km, which is frankly ridiculous. To get it, you need to engage Efficiency Max, which dulls the drive experience, but that is an impressive number all the same. Engage the sportier settings and the figure drops to more like 650km-plus.
Charging is 22kW AC and an impressive 400kW DC – or 300kW in the upcoming 40 model — which means a 10 to 80 per cent charge in 21 minutes when plugged into the fastest of chargers.
BMW says to expect 15.1-17.1kWh/100km in terms of energy usage on the WLTP cycle.
In much the same way that you don't buy an exotic performance car for its ability to run to the shops, you're unlikely to be buying the Prius for its ability to set your pulse racing.
But happily, it doesn't feel wobbly or disconnected, either. It's aided by being such a small package, and when you're not wafting silently about in electric mode, and you've coaxed that little petrol engine into life, it serves up more than enough poke to navigate the city, and even to leave the slow-reactors in your rear-view mirror at traffic lights.
The ride is good, too, feeling connected to the road below without feeling uncomfortable, although the little Prius does tend to track with the corrugations in the road, leaving you to wrestle it back into line. That's a job made easier by light and surprisingly direct steering, which feels tailor-made for the city.
Finally, the leather-look seats are comfortable, even over long distances, the razor-thin A-pillars make forward vision easy and it's a very simple thing to drive and manoeuvre into parking spaces. And all of those are good things.
Not so good? Well, the entire drive experiences feels a little beige and emotionless, it can get noisy and there are parts of the cabin that feel downright cheap. Worst of all, though, is that for a car that once heralded the future, it's feeling very, very dated.
But there are some amazing quirks attached to driving an (almost) electric car, including the delivery of eco awards for using the least amount of fuel (they were awarded for 2.6, 3.2 and 3.6L/100km over as much as 25km - none of which occurred during my tenure). The hardest thing to get used to was the absolute silence served up in electric mode. I counted four seperate occasions when I walked away from the car with it still turned on.
BMW spent a lot of time describing this car as being of revolutionary importance to the brand. It was designed as an EV from its inception, but is also the flag bearer for the New Class gen of cars, and so it has all sorts of features and tech that will roll out across the rest of the BMW range.
Does it feel overly revolutionary from behind the wheel? Not really. I mean, it drives forwards and backwards, and turns around corners when you move the wheel, all of which is to be expected.
But it does mostly feel very BMW, which I think is what they meant. The Jekyll-Hyde nature of the iX3 becomes apparent the moment you engage its sportiest driving modes and flatten your foot. This is proper push-you-back-in-your-seat acceleration that feels slightly more violent than the iX3's claimed zero-to-100km/h time suggests.
Then there's the flip side of that coin. Engage Efficiency Max and you can seemingly drive forever (or at least more than 800km), sipping battery juice and riding in peace, quiet and comfort.
But at its core, and no matter the drive mode, it feels like a BMW. Crucial to that is a thing the brand calls the Heart of Joy, which sounds utterly sci-fi but really is a computer brain that works on traction and power to make sure you never lose grip.
If you've ever been in a car where the traction control light is flashing on a dash, you'll know what usually happens is it cuts engine power until you find grip, and it gives you power again, then cuts it, then gives it to you as required to find the grip, and it can give you that kind of jerky, stop-starty kind of feeling.
The iX3 doesn't do that. Instead, it plays with traction and is far more subtle without ever cutting power, and gives you the feeling of being able to tip into a corner and then power out without ever feeling like you're going to lose grip, or power.
The bigger electric motor is at the rear axle, which delivers most of your performance unless you need extra grip. So, when you are powering out of a bend, it feels a lot like a rear-wheel drive car and really well sorted from behind the wheel.
If that's the driver's side of the equation, the other side of it is pretty good, too. We took to the town at city speeds, and it was super comfortable, quiet and absorbed most of the road imperfections pretty easily.
Interestingly, the suspension isn't high-tech. There's nothing adaptive about it, and there's no air cushioning or anything like that. But it feels well tuned, and is pretty comfortable, even on dodgier road surfaces, while still delivering a sense of connection.
My favorite kind of mid-size SUVs are ones that have that dual nature. Something that has space for the family and all of their things, but also something that can be a fair bit of fun on the right twisting road, and this one absolutely nails that brief. It is a hoot to drive on twisty stuff.
Downsides? Well, you can't entirely disguise more than two tonnes of weight. If you're going downhill, especially on a twistier road, you can feel the weight around you, especially when you go to pull up in a hurry, despite the strong-biting brakes.
The other thing is the steering, which is direct and lovely but quite light. It doesn't have that meaty heft some BMWs offer, and as a result, it can be interesting to place the vehicle. You can find yourself a bit further over in the lane, or further away from an apex than you're expecting, because your light inputs have really shifted the vehicle.
But BMW has nailed the brief here. Do keep an eye out for the cheaper one that's coming, though. It could be a bang-for-bucks, rear-drive bargain.
Every Prius c arrives with seven airbags, along with a reversing camera and... wait, that can't be it, can it? Oh... Forget AEB, lane-departure warning and the like, this future-focused Prius has a safety package firmly rooted in the past.
It was awarded the maximum five-star ANCAP safety rating, but was tested back in 2014.
The iX3 is fitted with all the active safety stuff you might imagine – things like active lane keeping, dynamic cruise control and more cameras than were used to film The Odyssey. Happily, only the driver attention monitor chirped me on my test drive, and usually when I had my head turned to the far side of the Panoramic Vision display.
It also has a self-parking function you might actually use, given how quick it is to pick a spot then park in it.
There are eight airbags and three top tethers across the rear for child seats (as well as ISOFIX anchors on the two outer positions. But the big news is that its maximum five-star rating was achieved under ANCAP’s super-strict 2026 protocols, which is something few, if any, cars on sale in Australia can claim.
Toyota offers a three-year/100,000km warranty, while the batteries are covered for eight years or 160,000km. The car's six-month service intervals might sting a little, though, but with each service capped at $140 for the first three years, even taking two trips to the dealership a year isn't too expensive. Just annoying.
BMW offers a five-year, unlimited kilometre warranty, which is about right for the traditional premium players, but off the pace elsewhere. The traction battery is then covered for eight years or 160,000km.
The service intervals are condition based, rather than timed, and BMW sells a pre-paid package for the iX3 which is $1614 for four years, or $2420 for six years.
You can upgrade either to what BMW calls Service Inclusive Plus, which includes high-wear stuff like brake discs and pads and it is $5535 for four years or $6615 for six years.
There are around 50 BMW dealers across Australia covering mainly cities and key regional centres.