What's the difference?
Fact: almost one in every two mid-sized (2.5-3.5-tonne GVM) commercial vans sold in Australia is a Toyota HiAce. And if you take note of the diverse range of businesses that rely on this ubiquitous workhorse, as we did recently, you can appreciate its widespread appeal.
Apart from countless couriers and tradies, the HiAce is favoured by a vast range of businesses from locksmiths and pool maintenance specialists to window cleaners and mobile coffee baristas.
To ensure the HiAce maintains its broad business appeal, Toyota has recently released an upgraded range with enhanced active and passive safety features, improved instrumentation, electric power steering and other refinements. We recently spent a week at work with the latest offering to determine if its market dominance is justified.
The flagship GAC M8 PHEV Luxury we’re reviewing lives in a strange corner of the family car market. It’s a people mover, but it’s priced like a luxury SUV, designed like a VIP shuttle and powered by a plug-in hybrid system that suggests someone, somewhere, had very specific plans.
It finds itself up against the fully-electric LDV Mifa 9 and Zeekr 009, while also circling the upper end of the Kia Carnival range. The latter of which has proven itself to be the default choice for families.
Which begs the question - who is the GAC M8 actually pitched towards? Families with older teens or ageing grandparents feel like a more natural fit than those deep in the child-seat phase, largely because the M8 prioritises space, comfort and efficiency over the usual kid-wrangling conveniences.
At the same time, its chauffeur-like identity hints at a broader, more commercial audience and one more focused on quiet efficiency and passenger comfort. What can be agreed is the real point of difference here isn’t packaging or versatility, it’s the M8’s plug-in hybrid powertrain, and the way it reshapes where a people mover like this sits within the broader electrified landscape.
Does that approach make sense once you live with it? Let's find out.
The HiAce maintains its staggering 50 per cent share of the mid-size commercial van market for numerous compelling reasons including its versatility, as evidenced by the diverse range of Aussie businesses that rely on it. Toyota’s latest suite of safety and other upgrades makes it even better.
The GAC M8 PHEV Luxury is a people mover that carves out a very specific niche, largely thanks to its plug-in hybrid powertrain and ambitious price point. It’s undeniably well specified and genuinely luxurious inside, but it never quite escapes its chauffeur-like identity as it's a vehicle built around passenger comfort rather than driver engagement.
Being a new brand in our market limits ownership appeal, at least for now. Where the M8 really impresses, though, is efficiency, and that alone may be enough to justify its unusual positioning.