What's the difference?
It’s been in Australia since 2019 and despite the arrival of a comprehensively upgraded version in late 2023, the Tesla Model 3’s once gargantuan popularity has been declining in recent years.
A seemingly never-ending influx of pure-electric alternatives, primarily from China, has eroded the mid-size sedan’s positioning as the go-to, best-value EV choice.
But to its credit Tesla has again evolved the Model 3 proposition with the introduction of this Long Range Rear-Wheel Drive grade in October last year, at the time positioning it as “the longest-range EV in Australia”.
Since then, Tesla has adjusted the model grade name to Premium Long Range Rear-Wheel Drive.
Some additional tweaks, made in response to customer feedback, also illustrates the EV pioneer’s determination to step up in the face of increasingly fierce competition.
So, does this latest Model 3 do enough to earn a spot on your electric vehicle shopping list? We spent a week behind the wheel to find out.
It was, of course, inevitable that electric cargo vans would fall in price. Even allowing for the front-loading of running costs inherent in an EV, the fact that many cargo vans are company-owned and, therefore, purchased largely on price, meant somebody would hit the market with a cheapie that did the job.
In Australia, the cut-price last-mile vans include the Kia PV5 EV and Farizon V7E, both with price-tags under $56,000. The Farizon was the title-holder at sub-$50K drive-away, but a newcomer called the Cavan C1 rewrites that script with a starting price of under $45,000, drive-away, for the cheapest version.
A sub-brand of Chinese behemoth Foton, the Cavan brand will be distributed and retailed in Australia by a separate company to Inchcape (the local Foton distributor) and at the moment, there’s but a single dealership (in Melbourne’s south-east suburbs). That will surely change, however, as deliveries ramp up and the word gets out. In fact, as we go to press, a second dealership, also in Melbourne, has been announced.
Tesla has done enough with the introduction of this Premium Long Range RWD variant to keep the Model 3’s head well and truly above water in an increasingly competitive segment. After more than six years it still looks good, with a pleasant cabin environment, plenty of performance and leading energy efficiency. Safety is top-shelf and it stands up well in terms of practicality and driving dynamics.
That said, the ownership proposition is average, the determination to make so many functions screen-based is frustrating and the optional Full Self-Driving system is unconvincing. With the Model S and Model Y now discontinued globally it will be interesting to see how the Model 3 continues to evolve.
The deliberately simplistic styling, sometimes weird cabin ergonomics and slavish devotion to pulling dollars from the end result make us wonder if the Cavan C1 doesn’t represent some kind of a revival of the white-versus-blue-collar occupational class system.
Socio-economic aspects aside, this would be okay if the C1 did everything as well as its peers. But it doesn’t. It does, however, get enough things right and enough things covered off adequately to be a viable tool for a business in the last-mile delivery industry or some other version of the courier game.
But it won’t be as easy to use as some offerings, nor will it be as comfortable over an eight-hour shift. And the way the driver-assistance features are calibrated means the Cavan will very possibly start to wear thin by about morning-tea time. This may bother its operators somewhat. But some fleet managers and CFOs? Not a bit. Which is where the return to that us-and-them thing comes into it.
A metaphor for the planet right now? Perhaps.