Omoda Omoda 9 vs Ford Ranger

What's the difference?

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Our time with the new Ranger was limited in terms of distance driven and the number of variants we could sample. We were also unable to test the vehicle with a trailer attached, so we’re unsure as to how well the new, lower-powered engine will cope with towing duties.

We do know the new engine is being welcomed by owners and fleets who held concerns over the technical layout of the previous 2.0-litre powerplant, but only time will tell if the reduced performance is seen as being balanced by the technical upgrades.

We can also tell you there’s nothing inherently wrong with the new 2.0L in the context of normal driving on normal roads and its refinement is still an improvement on a lot of its competitors’ offerings.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Here’s a classic case of leaving well enough alone. Having figured out for sure that the Ranger’s looks weren’t costing it any sales whatsoever, Ford wisely decided to spend the facelift money where it counted most; under the bonnet.

If you have sharp eyes, you might pick the dark highlights replacing the chrome finish on some models, the new wheel designs and a couple of new hero colours for specific variants.

Beyond that, those big, bold, bluff looks continue with more than the odd nod to the US-market pick-ups that seem to inspire so many ute buyers in this country.

Inside it’s the same story, with those fabulous interior door handles that are so easy to use continuing and everything else remaining very, very Ranger-ish.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

Despite the lower-tech new engine and its power losses compared with its predecessor, the 2.0-litre Ranger in dual-cab 4X4 form retains its full 3.5-tonne towing capacity.

Sticking with towing, if you option up the Touring Pack, the Ranger gets Ford’s 'Trailer Reversing Guidance' which uses cameras and the rotary drive-mode dial to allow the driver to take the hassle out of trailer reversing. Up to a point, anyway. But there’s also a great check-list menu on the info-screen to detect failed trailer lighting and other problems. The Touring Pack is now standard on many versions but still optional of cheaper variants.

Which ever version you buy, any dual-cab 4X4 Ranger styleside has a tub measuring 1547mm long, 1584 wide, 1224mm between the wheel arches (to accept a standard pallet) and a loading height of 816mm. The tub also features inner tie-down rails, a light, a tailgate-lift assist ram and cupholders moulded into the tailgate’s inner side.

Payloads for the various Ranger models are determined by kerb mass, which means the lightest variant, the XL can carry 1135kg, while the heaviest, the Platinum, is restricted to 981kg. Still a decent figure, to be honest.

Inside, the Ranger’s cabin ranges from the starkly utilitarian in the XL (vinyl floor mats and cloth seats to name just a couple of features) to extremely plush in the case of the Platinum with its four USB ports, wireless phone charging and even a row of six switch blanks ready for aftermarket accessories.

The front seating is definitely superior to the rear seat in the Ranger, and the latter features a fairly flat cushion and a backrest.

Lesser versions of the Ranger also get a conventional park-brake compared with the electronic one on more expensive models. We’ll take the manual version any day.

The Ranger line-up is vast, so we’ve stuck with the dual-cab 4X4 versions in the range for the purposes of this review, mainly because that’s what people are buying in the greatest numbers.

The line-up kicks off with the XL dual-cab at $51,400 in 2.0-litre form ($57,990 for the V6 version), before working through the Black Edition 2.0-litre at $53,000 drive-away ($60,000), XLT at $67,990, the Wolftrak at $73,000 drive-away, Tremor at $75,090, Wildtrak at an identical $75,090 and finally the Ranger Platinum at $80,890. We’ve left the Raptor and Super Duty variants out of this as they’re completely separate vehicles despite sharing basic architecture.

Within that line-up, of course, there are some new models making a debut, some old ones disappearing and other familiar names making a return. The variant saying goodbye is the Sport, which is being replaced by the Wolftrak with a slightly more off-road focus. It includes the 'Touring Pack' that features the 360-degree camera.

The Tremor which was a special edition, has now joined the fleet permanently, and it gets all-terrain tyres and a 26mm lift to its ride height. The Tremor is now also available for a limited time with the V6 engine.

The main changes to the across-the-board specification include the 12-inch screen, a 400-watt inverter and dual-zone climate-control. Other notable additions include matrix LED headlights and a Bang & Olufsen stereo system for the Wildtrak variant.

Across the fleet, all versions that come standard with the 2.0 litre turbo-diesel can be optioned with the V6 turbo-diesel, and the Ranger now also has a standard 12 inch info-screen, a trailer alarm and front and rear parking sensors.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

While the V6 turbo-diesel remains unchanged with its 184kW and mighty 600Nm of torque. It remains paired with the 10-speed automatic transmission and the availability of a '4-Auto' setting for the drive system which allows for the use of all-wheel drive on dry bitumen.

The big change to the V6’s status is that it’s now available across the entire dual-cab 4X4 range, right down to the XL version with its rubber floor mats and steel wheels.

Now, if you were cynical, you might suggest Ford has made the V6 more widely available, because the four-cylinder engine option (once the only one available on lesser versions like the XL) has lost a bit of mojo in the transition to Ranger 2026.5.

The thought of a carmaker going backwards on specification and output for an engine goes against the grain somewhat, but in this case, the move to a simpler, potentially more robust engine design makes some sense in the context of long-term ownership costs.

Opinions are divided on how many of the previous 2.0-litre engines posed problems for their buyers, but the fact remains that the wet timing belt (where the rubber belt runs in an oil bath) design had a less-than-perfect track record here and abroad. And even if failures were only a small percentage of units sold, when that failure happens to you, it’s a 100 per cent failure rate…

So, Ford has re-engineered the 2.0-litre unit to use an utterly conventional timing chain, designed new pistons, a different fuel-injection system and reduced the turbocharger count from two to one. The theory is the more robust timing chain will reduce problems, while the single-turbo installation will save money at a production level. In the process, however, both power and torque outputs have fallen. In this case, the bi-turbo engine’s 154kW and 500Nm have fallen to 125kW and 405Nm respectively in the new engine.

Payloads and towing capacity have not been affected (the Ranger can still tow 3500kg) but there’s speculation that 125kW won’t drag a huge trailer around with the same ease as the old engine, even with the 10-speed automatic that’s fitted. Hence the V6 being made available across the board. Allegedly.

The counterpoint is that Ford has dropped the final-dive ratio of the 2.0-litre Rangers which should help with in-gear flexibility and acceleration.

The 2.0-litre-engined Rangers also lack the 4-Auto setting and operate in two-wheel drive mode exclusively on bitumen.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

Ford claims a combined cycle (urban/extra-urban) fuel economy figure of 6.8 litres per 100km for the new 2.0-litre engine. We didn’t get too close to that, but that’s hardly surprising given real-world figures almost never match the official test figure. Rather, we managed 8.2L/100km in mainly relaxed country driving and about 9.5L/100km with a little peak hour traffic thrown into the mix. Either way, the Ranger should be pretty frugal.

The real question mark crops up when you hook a bobcat and tandem trailer to the tow-bar. We’ll have to wait and see how that affects economy on the 'little' Ranger engine.

Meantime, those real-world figures, combined with the Ford’s 80-litre fuel tank, mean a typical range of something like 800 to 900km between visits to the service-station.

And while you might be thinking a newly-developed, modern turbo-diesel would need AdBlue, the 2.0-litre as fitted to the Ranger line-up does not.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

Since Ford has made no changes to suspension, steering, tyre specifications or braking hardware, it’s no surprise to find that the new version feels very familiar.

The V6 variants remain something of a revelation after some of the competitors’ four-cylinder engines, and the sophistication and refinement comes through immediately with the V6 slurring away at its upshifts and generally feeling like a high-end solution to a dual-cab propulsion problem.

But of course, we knew that, didn’t we? Exactly, so the big questions surround the new 2.0-litre four-cylinder turbo-diesel with its new specification and downgraded outputs. Specifically, can 125kW and 405Nm cut it in this cut-throat market?

The initial answer appears to be yes. In fact, when you consider that not every dual-cab owner tows three-and-a-half tonnes with one, you can see why a smaller, more frugal engine might do the job. And there’s always the optional V6 if the job demands it, right?

Acceleration is nothing like the V6’s of course, but the new four-cylinder rolls along at highway speeds without a problem and can still accelerate to overtake. That’s largely a function of having 10 gears and a lower final-drive ratio, but the latter doesn’t seem to have made the engine feel manic or short-geared in any way.

Normal overtaking ranges, say, 70km/h to 100km/h feature lots of mid-range and it’s only when you wring the new engine out that it starts to feel a little puny at the top end. But it never fails to impress with its refined feel and fairly low noise levels and, if nothing else, it proves that smaller capacity four-cylinder engines have an inherent advantage in being smoother and silkier to rev than some of the big bangers out there.

Perhaps if you jumped straight from the outgoing bi-turbo variant into the new single-turbo Ranger, you might notice a decent fall-off in performance, but if you’d never driven a bi-turbo, you’ll never dismiss the new engine as anything other than completely adequate.

The caveat to all that is when we get to hitch a big load to the new Ranger and see what a couple or three tonnes does to that apparent adequacy.

The Ranger’s safety systems are among the better ones in the dual-cab market, in terms of their number and depth, but also their calibration and transparency.

All Rangers now have front and rear parking sensors and an alarm system that alerts the driver if the Ranger’s trailer is disconnected. There are also driver aids including adaptive cruise-control, traffic sign recognition, blind-spot monitoring, autonomous emergency braking, trailer-sway control, lane keeping assistance and pre-collision warning.

There are nine airbags including full-length side-curtain airbags for both rows of seats.

A little disappointingly for such a towing-biased vehicle, tyre pressure monitoring isn’t available until you get to the XLT trim level. It should be standard across the range on a vehicle like this.

The Ranger was locally crash tested by ANCAP back in 2022 where all dual-cab variants scored the maximum five stars.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.

Ford’s standard factory warranty for the Ranger is five years/unlimited kilometres.

There’s also the option of pre-paid servicing, available when you purchase the vehicle brand-new. By locking in the servicing cost, you can pay for the first four scheduled services up to 60,000km or four years, whichever comes first. That’s worked out in accordance with the vehicle’s 12 month/15,000km service intervals.

The Ford Australia website also has a service-cost calculator function where you can input your vehicle’s details and a fixed-price service cost will be worked out for you.

Ford Australia also has a huge dealer network, so parts and servicing should not represent a problem anywhere in the country.