Omoda Omoda 9 vs Lexus ES300H

What's the difference?

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.

What’s the closest thing we have to a modern-day Holden Statesman/Caprice?

If, like General Motors, you obliterate Australia’s Own from existence altogether, you’re left with time-honoured rivals also made in this country, like the Ford Fairlane, Chrysler by Chrysler and Toyota’s Crown and Avalon.

But they’re also all in history’s dustbin (well, the American ones, anyway), leaving the humble Camry as the sole living nameplate with any connection to Australian manufacturing.

And since the Lexus ES is a close relative, we’re going to take a fresh look at the latest version, with a view of it as a bit of a survivor of a bygone era – where aspirational vehicles were created from normal family sedans.

Just like the Fairlane, Crown and of course, the Caprice.

Launched in mid 2018 but facelifted in 2021, we test the ultimate version of the seventh-generation ES, the 300h Sports Luxury – or SL, if we’re to make yet another tenuous connection to long-gone Holdens.

Let’s go!