What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Car companies don’t normally overhaul a vehicle so rapidly and comprehensively. But the updated Subaru Solterra EV is an exception. It had to be done and this isn’t just an update, it’s an act of survival for Subaru… and Toyota.
You knew the Solterra’s identical twin is the Toyota bZ4X, right? Together Subaru and Toyota developed an electric SUV. Subaru’s is the Solterra, Toyota’s is the bZ4X - same car, different styling, mostly.
The problem was the vehicle couldn’t compete with rivals like the Zeekr 7X and Tesla Model Y on price, driving range, power or charging speed.
Subaru and Toyota knew this had to be fixed ASAP. And so we now have the new Solterra. But is this revised version good enough? Read on to find out.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
The updated Subaru Solterra is now good enough to compete with rivals such as the Tesla Model Y and Zeekr 7X. The price is right as are the driving range and motor outputs.
There's room for improvement in terms of cabin packaging. The car doesn’t cater for taller, larger people up front, with the steering wheel placement and wide centre console. Cabin storage could also be much better.
Still, the Solterra is superb to drive. One of the best EVs I’ve piloted at this price.