What's the difference?
Does Australia need yet another new car brand?
It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.
Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.
The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.
So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have?
Read on for our verdict.
Chinese manufacturer BYD was the first to launch a plug-in hybrid ute in Australia with its Shark 6 PHEV (Plug-in Hybrid Electric Vehicle). And it has recently become the first to launch a cab-chassis PHEV variant, to boost the Shark 6’s 'workhorse' appeal for tradies and other buyers who prefer their own choice of trays or specialised service bodies. We recently put one to the test to see how it measures up.
The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.
Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.
Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.
BYD’s Shark 6 continues to break new ground with its work-focused Dynamic PHEV cab-chassis, which impresses with its quiet operation, spirited acceleration, excellent handling, single-digit fuel economy and generous standard equipment at a competitive price. However, its tow rating is one tonne less than PHEV ute rivals which could be a deal breaker for some.
From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.
However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…
The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.
Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.
The Shark 6 projects a bold grille and headlight treatment that appears to draw inspiration from full-size US pick-ups, but with an LED-enhanced ‘technical’ look consistent with its hybrid drivetrain.
Like its stablemates, the cab-chassis version rides on a 3260mm wheelbase with generous length/width/height dimensions similar to a Ford Ranger.
The interior with its synthetic leather seating has a high-quality look and feel, with brightly contrasting red air-vent/cupholder surrounds and exposed red stitching along numerous seams throughout the cabin adding to its visual appeal.
One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.
That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.
Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.
Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto.
The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.
The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.
In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.
With its hefty 2600kg kerb weight (without tray) and 3500kg GVM, the Shark 6 Dynamic has a 900kg payload rating which, after deducting the weight of the aluminium tray (150kg) and towbar assembly (50kg) as fitted to our test vehicle, lowers the remaining payload to 700kg.
It’s also rated to tow up to 2500kg of braked trailer which is 1000kg or one tonne less than the category benchmark and all PHEV ute rivals. And with its 5750kg GCM rating (or how much weight it can legally carry and tow at the same time), towing its maximum trailer weight would leave 650kg of vehicle payload capacity which drops to 450kg after deducting the combined weight of the tray/towbar.
And that 450kg of payload could easily be used up by the weight of four large tradies before you could think about loading their gear, so it’s important to be aware of these weight ratings if you’re planning to tow heavy trailers.
The optional aluminium tray is designed in partnership and manufactured by Aussie aftermarket off-road equipment specialist, Ironman. According to our tape measure, its internal dimensions are 1680mm length and 1810mm width with 260mm-deep drop-sides.
It has a sturdy tubular aluminium front bulkhead topped by vertical load retainers on each side plus external rope rails and eight internal load anchorage points.
The driver's side lockable storage box tucked up behind the rear wheel is integral with the cab-chassis structure and therefore separate from the tray, which allows any tray or service body to be mounted above it without compromising the propulsion battery's charge port and trio of V2L three-pin sockets mounted inside. The matching passenger-side storage box differs only in being part of the tray structure and therefore removable.
Seating is spacious and comfortable for the driver and front passenger while the rear bench seat is equally accommodating, given I’m 186cm and when seated behind the driver’s seat set in my position I still have ample knee and headroom.
Head clearance is also sufficient when seated in the central position, which is enhanced with a flat floor to avoid having to straddle a transmission tunnel. However, shoulder room for a trio of adults is tight, so travelling with three in the rear seat is best limited to short drives.
Cabin storage for front seat occupants includes a bottle holder and bin in each front door, an overhead glasses holder plus a glove box and dash storage shelf on the passenger side. The centre console has wireless phone charging and two USB ports up front, a pair of cupholders in the centre and a lidded box at the back containing a 12V accessory socket.
Rear passengers also get a bottle holder and bin in each door, plus pockets on the rear of both front seat backrests and a fold-down centre armrest with two cupholders. The rear of the centre console offers adjustable air-vents, two more USB ports and another 230V V2L three-pin plug socket to power numerous domestic appliances inside the cabin.
The bench seat’s base cushion can be raised and stored vertically if more internal luggage space is required but there’s no under-floor storage.
For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.
While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.
In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.
For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.
Our test vehicle, finished in optional Outback Orange, is available only in ‘Dynamic’ model grade which combines an internal combustion engine with two electric motors, a plug-in rechargeable lithium-ion propulsion battery, single-speed transmission and permanent all-wheel drive for a list price of $55,900, before on-road costs.
It represents the entry level in the three-model Shark 6 range which now includes the original ‘Premium’ pick-up ($57,900 + ORCs) and new ‘Performance’ pick-up ($62,000 +ORCs).
The Dynamic’s pricing also occupies the middle ground when compared with base model plug-in hybrid ute rivals including the Ford Ranger XL PHEV ($61,000), GWM Cannon Alpha Lux Hi4-T PHEV ($57,490) and JAC Hunter Pro PHEV ($49,998).
Our example is fitted with BYD's optional heavy-duty aluminium tray which adds another $5000 (for the tray) plus $1155 for factory fitment.
The work-focused Dynamic’s standard equipment list misses out on several luxuries shared by its higher priced ute siblings like a head-up display, rain-sensing wipers, rear privacy glass, front seat heating/cooling and 15.6-inch multimedia touchscreen.
However, for a cab-chassis workhorse model, it still offers a generous serving of standard features that combine luxury with practicality including:
The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.
Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.
Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.
It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.
The hybrid drivetrain provides permanent all-wheel drive courtesy of its two electric motors, with the front motor producing up to 170kW/310Nm driving the front wheels and the rear motor providing up to 150kW/340Nm driving the rears.
These motors are teamed with a 1.5-litre turbocharged four-cylinder petrol engine producing up to 135kW/260Nm, which serves dual roles as a generator to maintain charge in the 29.58kWh ‘Blade’ lithium-ion battery and to assist with driving the front wheels as required. It can also perform both roles simultaneously.
Charging of the propulsion battery is assisted by regenerative braking served in a choice of standard or high strength, along with three energy management settings from pure EV mode to full Hybrid (HEV) mode.
The combined official output is up to 321kW/650Nm. There are also three drive modes comprising Eco/Normal/Sport plus different all-terrain settings to optimise performance in Mud/Sand/Snow/Mountain.
The plug-in propulsion battery can be charged using either the AC Type 2 (7.0kW) port or DC CCS/2 (55kW) port.
Our test vehicle features a traditional body-on-frame chassis design, combined with double-wishbone front and rear suspension which enhances ride and handling. There’s also rack-and-pinion steering and four-wheel disc brakes.
The turning circle is a compact 11 metres, combined with off-road credentials including 230mm of unladen ground clearance with 31 degrees approach/17 degrees ramp-over/19.3 degrees departure angles.
Its standard wading depth is capped at 530mm (compared to the ute's 700mm) to allow for the lower height of the electrical components located in the driver's side storage box.
What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.
Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.
Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.
BYD claims combined average fuel consumption for the petrol engine as low as 2.0L/100km with 25-100 per cent SoC (State of Charge) which spikes to 7.9L/100km when SoC drops below 25 per cent.
It also claims a battery-only driving range of up to 100km and up to 800km when the dual motors and battery are assisting the petrol engine in hybrid mode. However, these figures are based on NEDC certification, which is renowned for its optimism compared to more realistic WLTP ratings.
We covered 352km during our test comprising a mix of city, suburban and regional roads plus some highway driving, of which about one third was hauling a near-maximum payload.
This included an initial 67km in pure EV mode, which depleted the battery’s charge from 92 per cent (when we collected the vehicle) to 34 per cent. It then automatically switched to HEV (hybrid) mode for the remainder of the test during which the engine charged the battery to its 70 per cent limit (for engine charging) set by BYD.
At the completion of testing the onboard computer claimed average petrol consumption of 8.1L/100km and a remaining hybrid range of 282km, suggesting a real-world driving range (including some heavy load hauling) of around 650km from the 60-litre petrol tank.
While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.
This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations.
From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.
The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.
The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road.
The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.
Large handles on the A- (and B-) pillars assist climbing aboard, where most drivers will find a comfortable and supportive seating position enhanced by a large left footrest and thick-rimmed leather-wrapped steering wheel.
It’s not only quiet to drive but feels refined and solidly built. It also has excellent ride quality and agile handling thanks to the disciplined tuning of its double-wishbone suspension and nicely weighted steering which belie the fact you’re riding high in a 2.7-tonne all-terrain ute.
Near-instant torque from the dual electric motors also helps to mask its bulk which combined with permanent all-wheel drive allows triple-digit speeds to be reached in less than six seconds.
We did most of our test in the ‘Normal’ (default) drive mode, as it provides a happy medium between the heightened response of ‘Sport’ and the slightly subdued ‘Eco’ modes.
To test its GVM rating, we loaded 650kg into the load tub which with driver and about half a tank of petrol was lineball with its payload limit. The rear suspension compressed almost 60mm with the upper rear suspension arms close to nudging their rubber bump-stops, but there was no hard bottoming-out detected on our test route.
As displayed live on the energy management screen, the petrol engine maintained the minimum battery charge needed to feed the electric motors while also providing drive to the front wheels as required. At times the 1.5-litre engine sounded like it was working very hard doing this, but it did prove effective in performing these dual roles.
The heavily-loaded test vehicle also made light work of our 13 per cent gradient, 2.0km set-climb, which was no surprise given we had up to 650Nm of torque to work with.
However, the hybrid system with its single-speed transmission produces minimal engine-braking (even with the maximum regenerative brake setting) which is an important consideration if you regularly carry and/or tow heavy loads, particularly in hilly terrain.
The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control.
Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.
However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting.
To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.
In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.
The BYD Shark 6 boasts a maximum five-star ANCAP rating (awarded in 2025) and comes standard with a suite of passive and active safety features including:
In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.
Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.
The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.
Comes standard with a six-year/150,000km vehicle warranty (Ford has recently topped this with seven years/unlimited km if Ford dealer serviced) and separate eight-year/160,000km propulsion battery warranty. There’s also 12 months of complimentary roadside assistance from the date of purchase.
Scheduled servicing is every 12 months/20,000km, whichever occurs first. Capped pricing for the first six scheduled services totals $2945 or an average of $491.00 annually. BYD has an evolving national network of around 120-150 dealerships spanning all states and territories, including many regional areas.