Omoda Omoda 9 vs Skoda Superb

What's the difference?

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.

The large passenger car segment, meaning big sedans and wagons, has taken a huge nosedive in terms of sales and available models over the past decade or so.

The Holden Commodore, Chrysler 300, Kia Stinger and even the Volkswagen Passat? All axed locally.

The Toyota Camry remains a strong fleet and private buyer option (hello Uber). But it leans more towards medium than properly large car proportions, as confirmed by industry statistician, VFacts segmentation.

The only vehicle left now before you start considering premium players is the Skoda Superb. It has just launched locally in new, fourth-generation guise.

Sitting alongside the new Kodiaq as a flagship product for the Czech brand, the Superb continues to now only be offered in a single, fully-loaded Sportline trim level. Thankfully, you still get the option of either a liftback or wagon body style.

Skoda has made a wide array of changes to this new-generation Superb, including plenty of new ‘Simply Clever’ touches, but will Australians actually care about this new version of a dying breed?

@carsguide.com.au Simply Clever? The new 2025 Skoda Superb’s ‘Smart Dials’ are a set of three physical dials that are capable of altering the following: Climate control temperature Air direction Fan speed Seat heating, ventilation Drive mode Sat-nav map zoom Volume P.S. these Smart Dials also feature in the new 2025 Skoda Kodiaq SUV#skoda #superb #sedan #wagon #car #carsguide #fyp ♬ original sound - CarsGuide.com.au

Read along to find out.