What's the difference?
The small BEV (Battery Electric Vehicle) sedan segment of Australia’s new car market is logically where those looking for the lowest priced entry point to EV ownership go shopping.
Chinese manufacturer MG has focused on value-for-money in a practical city-based BEV with the release of its front-wheel drive (FWD) MG4 EV Urban, which offers a lower priced alternative to the premium rear-wheel drive/all-wheel drive (RWD/AWD) MG4 EV range with which it shares showrooms.
We recently spent a week aboard this well-equipped five-door hatch to see if it's well suited to city living.
MG needs a win, and the MG4 Urban may be the right car at the right time to give the Chinese brand a major boost.
It has been a rough few years for MG, with sales in decline for the past two years, which has seen it tumble from Australia’s favourite Chinese car maker to a distant fourth place behind BYD, GWM and Chery.
Part of that could be because of its rapid expansion, both in terms of its total number of models but also the size of the vehicles it’s offering. The larger QS SUV and U9 ute have both received underwhelming responses from the car-buying public.
So, MG has returned to its roots - small, affordable cars. The MG4 Urban, not to be confused with the MG4 Hatch, is its new price-leading electric car and the company’s new management hopes it leads a sales revival.
The MG4 EV Urban Essence 54 is a small but surprisingly spacious five-door hatch with its convenient driving range requiring minimal charging when serving as a zippy urban runabout. Cross-shopping with rivals will highlight its generous standard features and competitive drive-away pricing for those wanting a low-priced but well equipped entry to city-focused BEV ownership.
The MG4 Urban is not only the right car at the right time, perfectly catering to buyers looking to avoid rising petrol prices, it’s also a welcome return-to-form for MG as a brand.
MG is seemingly at its best when it sticks to small cars. It has traditionally excelled with the MG3 and ZS, smaller, more affordable products that keep expectations in check and can win over customers looking for the best bang-for-their-buck rather than simply the best car.
That’s not to say the MG4 Urban isn’t a good car. It offers tremendous value for money, excellent interior space and drives nicely, so anyone who has been considering making the switch to an EV should seriously consider this new arrival.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.