What's the difference?
There are currently 14 rivals competing for customers in the Light Duty or LD (3501-8000kg GVM) segment of Australia’s heavy commercial vehicle market. Business buyers and fleet operators are thick on the ground here and competition for their business is fierce.
Chinese brand LDV, a division of the huge SAIC Motor conglomerate which is now the seventh largest automotive company in the world, recently joined this battle with its new Deliver 9 van range that’s priced to entice. We spent a week aboard one to see how LDV’s claim of superior value stacks up when there’s work to be done.
Fancy a Ford Ranger Wildtrak, Toyota HiLux Rogue or Isuzu D-Max Blade, but need something that’s a bit bigger, bolder and brawnier?
Behold the Ram 1500 Rebel. No, not a Rambler Rebel from the Mad Men era, but a full-sized pick-up truck that’s aimed at younger and/or more-adventure-minded buyers.
Rivalling the Chevrolet Silverado 1500 ZR2, it brings a sporty off-road vibe to Australia’s best-selling big US-made ute. Let’s check it out.
It has its flaws, like any vehicle, but it’s not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.
As with all current-generation Ram 1500s, the Rebel remains one of our favourite full-sized American utes on the Australian market.
Yes, it is not cheap, and a few items standard on the Laramie Sport have been deleted for better or worse, but the Rebel offers better off-road capability without losing any of the regular 1500’s driver enjoyment, comfort, refinement and overall class.
An upsized Ranger Wildtrak with more civility than its redneck reputation suggests.