RAM 1500 vs LDV Deliver 9

What's the difference?

Fancy a Ford Ranger Wildtrak, Toyota HiLux Rogue or Isuzu D-Max Blade, but need something that’s a bit bigger, bolder and brawnier?

Behold the Ram 1500 Rebel. No, not a Rambler Rebel from the Mad Men era, but a full-sized pick-up truck that’s aimed at younger and/or more-adventure-minded buyers.

Rivalling the Chevrolet Silverado 1500 ZR2, it brings a sporty off-road vibe to Australia’s best-selling big US-made ute. Let’s check it out.

There are currently 14 rivals competing for customers in the Light Duty or LD (3501-8000kg GVM) segment of Australia’s heavy commercial vehicle market. Business buyers and fleet operators are thick on the ground here and competition for their business is fierce.

Chinese brand LDV, a division of the huge SAIC Motor conglomerate which is now the seventh largest automotive company in the world, recently joined this battle with its new Deliver 9 van range that’s priced to entice. We spent a week aboard one to see how LDV’s claim of superior value stacks up when there’s work to be done.