What's the difference?
Fancy a Ford Ranger Wildtrak, Toyota HiLux Rogue or Isuzu D-Max Blade, but need something that’s a bit bigger, bolder and brawnier?
Behold the Ram 1500 Rebel. No, not a Rambler Rebel from the Mad Men era, but a full-sized pick-up truck that’s aimed at younger and/or more-adventure-minded buyers.
Rivalling the Chevrolet Silverado 1500 ZR2, it brings a sporty off-road vibe to Australia’s best-selling big US-made ute. Let’s check it out.
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
As with all current-generation Ram 1500s, the Rebel remains one of our favourite full-sized American utes on the Australian market.
Yes, it is not cheap, and a few items standard on the Laramie Sport have been deleted for better or worse, but the Rebel offers better off-road capability without losing any of the regular 1500’s driver enjoyment, comfort, refinement and overall class.
An upsized Ranger Wildtrak with more civility than its redneck reputation suggests.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.