What's the difference?
There are currently 14 rivals competing for customers in the Light Duty or LD (3501-8000kg GVM) segment of Australia’s heavy commercial vehicle market. Business buyers and fleet operators are thick on the ground here and competition for their business is fierce.
Chinese brand LDV, a division of the huge SAIC Motor conglomerate which is now the seventh largest automotive company in the world, recently joined this battle with its new Deliver 9 van range that’s priced to entice. We spent a week aboard one to see how LDV’s claim of superior value stacks up when there’s work to be done.
Fact: almost one in every two mid-sized (2.5-3.5-tonne GVM) commercial vans sold in Australia is a Toyota HiAce. And if you take note of the diverse range of businesses that rely on this ubiquitous workhorse, as we did recently, you can appreciate its widespread appeal.
Apart from countless couriers and tradies, the HiAce is favoured by a vast range of businesses from locksmiths and pool maintenance specialists to window cleaners and mobile coffee baristas.
To ensure the HiAce maintains its broad business appeal, Toyota has recently released an upgraded range with enhanced active and passive safety features, improved instrumentation, electric power steering and other refinements. We recently spent a week at work with the latest offering to determine if its market dominance is justified.
It has its flaws, like any vehicle, but it’s not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.
The HiAce maintains its staggering 50 per cent share of the mid-size commercial van market for numerous compelling reasons including its versatility, as evidenced by the diverse range of Aussie businesses that rely on it. Toyota’s latest suite of safety and other upgrades makes it even better.