What's the difference?
Land Rover has launched a 35th Anniversary Edition of the Discovery, a seven-seat model that’s been a familiar sight on Australian roads for decades. Sitting in the large SUV category, it’s up against a fiercely contested field where the Lexus GX and Toyota LandCruiser Prado are household favourites.
The special edition lands squarely in the middle of that pack, a space that demands serious capability and comfort while still delivering a sense of occasion.
So the question is, does it manage to do all three?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The Land Rover Discovery 35th Anniversary Edition drives beautifully, with effortless power and a composed, comfortable ride. It’s elegant and well-equipped for its price, though the technology often frustrates, and it’s not as spacious as some seven-seater rivals. Small quirks in everyday use prevent it from fully standing out in a competitive segment but it does enough to be considered.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.