Land Rover Discovery vs Hyundai Ioniq 9

What's the difference?

Land Rover has launched a 35th Anniversary Edition of the Discovery, a seven-seat model that’s been a familiar sight on Australian roads for decades. Sitting in the large SUV category, it’s up against a fiercely contested field where the Lexus GX and Toyota LandCruiser Prado are household favourites.

The special edition lands squarely in the middle of that pack, a space that demands serious capability and comfort while still delivering a sense of occasion. 

So the question is, does it manage to do all three?

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.