What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
Land Rover has launched a 35th Anniversary Edition of the Discovery, a seven-seat model that’s been a familiar sight on Australian roads for decades. Sitting in the large SUV category, it’s up against a fiercely contested field where the Lexus GX and Toyota LandCruiser Prado are household favourites.
The special edition lands squarely in the middle of that pack, a space that demands serious capability and comfort while still delivering a sense of occasion.
So the question is, does it manage to do all three?
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Land Rover Discovery 35th Anniversary Edition drives beautifully, with effortless power and a composed, comfortable ride. It’s elegant and well-equipped for its price, though the technology often frustrates, and it’s not as spacious as some seven-seater rivals. Small quirks in everyday use prevent it from fully standing out in a competitive segment but it does enough to be considered.
I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.
And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.
The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.
Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.
Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.
One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.
Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.
The Discovery remains a handsome SUV. It isn’t as boxy or rugged-looking as some of its rivals, but it still carries a quiet confidence and a hint of adventure in its stance. The 35th Anniversary Edition gets a few subtle touches to help it stand out, including 21-inch black alloy wheels, roman-numeral anniversary badging and slim LED lighting signatures that give it a clean, sophisticated look.
Inside, everything feels solid and thoughtfully put together, with soft-touch materials in all the right places. Some of the trim finishes lean a little synthetic, but the leather upholstery is beautifully done and the dual sunroofs bring in plenty of natural light, which helps elevate the cabin ambience.
The 11.4-inch media display takes pride of place on the dash and looks premium, and there are enough physical buttons and dials to satisfy those who like some tactile-functionality. That said, the cabin doesn’t quite deliver that sense of occasion you might expect at this price. It’s nice, it’s just not especially distinctive.
It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.
So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.
The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.
Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.
The Discovery’s cabin is an interesting mix - at first glance it seems to offer the right balance of space and features, but once you settle in, a few small disconnects between technology and layout become apparent.
Up front is where you want to spend most of your time. The powered seats are well-padded with long bases and excellent lumbar support. There’s plenty of room for tall drivers and passengers and elbow space is generous. The only annoyance is the heated seat function, which is buried behind the menu system and the fiddly climate dials.
The middle row highlights the Discovery’s tall-but-narrow proportions. Adult passengers can feel a little cramped side-to-side, though the flat floor gives decent leg and foot room. The third-row surprises with wider seats and deeper footwells than expected, so knees aren’t pressed against chests. Access, however, is more suited to children than adults.
Storage is abundant and thoughtfully positioned. Up front, there are dual glove boxes (one lockable), a hidden cubby behind the climate panel and underneath the sliding cupholders, a tray housing the wireless charging pad (which, in our test car, didn’t work), and the middle console fridge which is a handy touch for keeping snacks or drinks cool on long trips. The middle row gets map pockets, cupholders and bottle storage, while the third-row benefits from hinged cubbies on each wheel arch.
The boot is the standout, offering a massive 1137L when the third row is folded. Its tall and deep shape makes it practical and features like the powered tailgate, adjustable boot-lip height via air suspension, a full-size spare and a 12 volt socket round out its friendly usability.
Access is a simple step-in and step-out scenario thanks to the Discovery’s 'Auto Comfort Access' mode which, when activated, lowers the vehicle when parked. That said, the doors are heavy and need a firm push to latch properly.
Technology is a bit of a mixed bag. The media system is somewhat intuitive once you spend time with it, but newcomers may find the layout confusing. It includes sat nav, wireless Apple CarPlay, and Android Auto, though in our test car, CarPlay occasionally showed music playing without sound but re-pairing my iPhone 15 Pro Max fixed the issue. The dual-use climate dials, which control temperature, fan speed and seat heating, can feel finicky, and one rear door locked itself for four days despite troubleshooting. The rear seat fold controls also worked inconsistently.
On the plus side, amenities like four-zone climate control, multiple air vents per row, and seven USB ports scattered throughout the cabin are thoughtful touches.
So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.
How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.
There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.
As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.
Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.
Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.
There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.
There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.
Since the launch of the 35th Anniversary Edition, the Discovery line-up has shifted, now trimmed to five diesel-powered grades. Originally based on the Dynamic SE, this special edition is based on the Gemini variant which is second from the top of the range.
Pricing starts from $132,090 MSRP, placing it above key rivals like the Lexus GX 550 Luxury ($112,607) and Toyota LandCruiser Prado VX ($87,400). In other words, it’s priced right in the middle of the family-luxury SUV battlefield.
Inside, you get heated and powered chairs up front with four-way lumbar, plus heated outboard second-row seats. There’s no heated steering wheel or front seat ventilation, which feels like a miss at this price point, but the equipment list remains generous. Standard highlights include an 11.4-inch media screen, satellite navigation, dual sunroofs (one fixed), wireless Apple CarPlay and Android Auto and a premium Meridian sound system.
Family practicality is well-covered with a hands-free powered tailgate, adjustable load height, full-size spare wheel, 360-degree camera system, five USB-C ports, two USB-A ports, two 12-volt sockets and directional vents in every row. You also get seating flexibility and family-friendly safety points: four ISOFIX mounts and five top-tether anchors across the back rows.
The Anniversary Edition builds further with rear privacy glass, a Wi-Fi-enabled media system (with data plan), colour head-up display, power-tilt/fold second-row seating, tow pack (including hitch receiver and tow assist), anniversary badging, black roof rails, centre console 'fridge' and four-zone climate control.
Our test vehicle also features the 'Capability Plus Pack' ($4910), which adds meaningful off-road hardware like a rear differential lock, twin-speed transfer case (high/low range), multi-terrain modes (including 'Grass', 'Gravel', 'Snow', 'Mud-ruts' and 'Rock Crawl') and a wading sensor. Land Rover’s 'All-Terrain Progress Control' (essentially a low-speed, off-road cruise control) is also included.
It offers a well-rounded feature set that keeps it competitive, though a handful of additional premium touches would elevate it to a more commanding position in the segment.
There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.
Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.
The 35th Anniversary Edition runs a hefty 3.0-litre, six-cylinder, twin-turbo diesel paired with a 48V mild-hybrid system. Together, they produce 257kW and 700Nm. It’s brisk, too, with a 0-100km/h sprint time of 6.3-seconds, which is impressive for such a large 4WD.
Towing is rated at 3.5 tonnes and wading depth sits at 900mm, reinforcing its credentials as a proper adventure vehicle. Our test vehicle also features the 'Capability Plus Pack', which brings low-range gearing, rear differential lock and multiple terrain modes.
Not too bad for something that looks more like a school-run luxury SUV than some of its rivals.
The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.
Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.
Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.
Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.
The 35th Anniversary Edition has a claimed combined fuel figure of 7.8L/100km, and with its 89-litre tank you’re looking at a theoretical driving range of around 1141km. In the real world, I saw 9.0L/100km - that’s with one longer highway run mixed into a week of school runs and suburban errands.
It’s a touch thirstier than I’d hoped given I wasn’t towing or carrying heavy gear, but it still sits comfortably within expectations for this segment and size of vehicle.
It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.
But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.
I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.
Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.
The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.
Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.
But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.
Power delivery in the Discovery feels effortless, with none of the laggy, heavy character you can get from some big diesels. It responds quickly when you need it to, whether you're merging into traffic or overtaking and always feels like it has plenty left in reserve.
Ride comfort is excellent. The adaptive suspension absorbs bumps and settles the body confidently through corners without feeling floaty or wallowy. Steering has a reassuring weight to it - not too light, not too heavy - which helps the Discovery feel sure-footed and composed on the road.
The cabin is impressively quiet, making it easy to chat with passengers across all three rows and reducing fatigue on longer drives. Visibility is generally strong and the high seating position gives a good command of the road. The only drawback is the middle-row headrest, which blocks the rear view. A digital rear-view mirror would be a helpful addition, especially when the car’s full.
Despite its size, the Discovery is surprisingly easy to manoeuvre, with a fairly forgiving 12.7-metre turning circle. Parking is straightforward thanks to a clear 360-degree camera system, although the display itself could be larger. Even in tight shopping centre car parks it never feels unwieldy.
The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.
Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.
The new Discovery hasn’t been tested by ANCAP yet and is unrated but it does come with a large suite of safety features and eight airbags which is good to see on a large 4WD.
Standard equipment includes autonomous emergency braking, blind-spot monitor, driver attention monitor, lane keeping aid, rear collision alert, rear cross-traffic alert, traffic sign recognition, speed limit warning, intelligent seatbelt warning, powered child locks, front/rear parking sensors and a 360-degree view camera system.
The adaptive cruise control is well-calibrated as it slows smoothly behind traffic and confidently builds speed again once the lane clears, without the hesitation some systems have. The only safety feature which is intrusive is the speed limit warning and unfortunately you have to slough though some menus to mute it.
There are four ISOFIX and five top-tether anchor points spread across the rear rows, which should delight families.
Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.
Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.
The Discovery 35th Anniversary Edition is covered by a five-year/unlimited-kilometre warranty, which is fairly standard for vehicles in the luxury SUV segment. However, it's worth noting the Nissan Patrol is offered with a 10-year (conditional) warranty.
Land Rover offers a pre-paid, five-year service plan for around $3500, which is cheaper than paying for each service individually. Service intervals are well spaced at every 12 months or 20,400 km, whichever comes first. There are approximately 71 authorised Land Rover centres across Australia, so even if you live regionally, you should be able to service your Discovery fairly easily.