What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
If you want luxury it will cost you. But that’s okay if the product or service you’re buying delivers on the promise or hype.
Posh has a price and even though times are tougher now, economically, and people’s belts are a little tighter, Genesis, Hyundai’s prestige spin-off, has released its GV80 line-up, which is headlined by the GV80 Black SUV and GV80 Black coupe.
These new range-toppers are based on the GV80 Signature 3.5-litre V6 turbo-petrol all-wheel drive and as such are now aimed at setting the gold standard for plush vehicles.
So, does the GV80 Black deliver? Read on.
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
I rarely drive luxury vehicles so it doesn’t take much to impress me. However, it’s clear to anyone with half a brain (even me) that the GV80 is a premium ride and in Black guise it’s even better, albeit by increments only and those perceived improvements largely hinge on styling tweaks to the Signature platform on which it’s based.
Does it tick all of the boxes that someone considering this type of vehicle would want ticked? Sure it does and then some. But there’s plenty of stiff competition in the form of other premium AWDs on the market nowadays and even some 4WD wagons that offer similar levels of prestige.
I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.
And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.
The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.
Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.
Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.
One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.
Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.
I most frequently test and review vehicles that are tall, bulky and have plenty of ground clearance – usually 4WDs – so the GV80 is, in my experience, a mild revelation.
Firstly, it’s low and sleek and practically oozes – yes, oozes – prestige. Word of warning here. If you don’t like black as a colour on your car you’re in the wrong place because the GV80 Black and GV80 Coupe Black are only offered with – you guessed it – a black exterior and interior.
Secondly, this G80’s interior is a plush mix of quilted Nappa leather upholstery with black suede inserts, black ash wood trim, an abundance of soft-touch surfaces and very impressive all-around fit and finish. The interior of the cabin makes a strong style statement but it’s not over the top.
Genesis Motors Australia also says it has used a range of eco-friendly materials, including leather upholstery and door trims dyed using recycled carbon-black extracted from waste tyres. So, there’s that.
The cabin more than matches its rivals, such as Audi Q7, BMW X5 and Mercedes-Benz GLE, in terms of pure styling and as for practicality? Well, keep reading…
It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.
So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.
The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.
Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.
The GV80 Black is the same size as the standard GV80 – 4940mm long (with a 2955mm wheelbase), 1975mm wide and 1715mm high – so nothing has changed there.
And because the Black treatment is all about the looks, inside and out, the interior remains the same as standard for roominess and practicality. So, let’s dive into it.
First up, the 27.0-inch multimedia touchscreen dominates upfront, which is handy because it’s from here you operate most of the GV80’s controls. Thankfully, though, there are some physical dials and buttons, as well.
That screen is big, the colours are clear and crisp and the on-screen controls are easy to use, even for a true luddite like me.
Same goes for the driver display and the 12-inch head-up display. Clear to read and versatile enough in configuration choices to set them up as you want.
Then, everything flows on from that well-appointed dash.
The steering wheel is heated and power adjustable. By the way, I still don’t see why a heated steering wheel is a thing in Australia. Nowhere on this continent is cold enough to warrant it.
All seats are soft but supportive and very comfortable as you’d expect in a prestige vehicle with an interior that’s replete with “rich textures and bespoke materials”, according to Genesis.
There’s adequate seating room all-around, but the third row is squeezy and best suited to children or other height-challenged people that you despise.
The front seats are 18-way power-adjustable, heated and ventilated. They even have a massage function – if that’s your particular cup of tea.
The second row has heated and ventilated outboard seats (with power-base tilt and backrest recline), and there’s a climate-control panel each for the second and third rows.
Charge points abound with USB and 12V options available in the front and second row.
There are plenty of storage options throughout the cabin including a glove box, sunglasses case, cupholders etc. But the door pockets are narrow and awkward to get anything in and out of. A minor annoyance, but an annoyance, nonetheless.
In terms of cargo area capacity, with all three rows up and in use there is a claimed 327 litres of space available, 727L with the power-folding third row stowed away, and 2147L with the second and third rows folded down and out of the way.
Worth noting for anyone who drives beyond city limits is the fact this vehicle does not have a spare wheel, it only has a tyre mobility kit attached by Velcro to the rear cargo area floor.
The GV80 also has a power-operated tailgate.
So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.
How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.
There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.
As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.
Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.
Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.
There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.
There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.
The top-spec GV80 Black variants are based on the GV80 Signature 3.5T-GDi AWD and are only offered with that powertrain.
Our test vehicle, the seven-seat GV80 3.5T Black all-wheel drive SUV, has a Manufacturer’s List Price (MLP) of $136,250, while the five-seat GV80 Coupe 3.5T Black AWD has a MLP of $141,750. Both prices exclude on-road costs but include Luxury Car Tax where applicable.
Standard features onboard this test vehicle include:
Other features that set this Black variant apart from its stablemates include interior highlights such as a dark-tinted Genesis steering wheel logo, quilted Nappa leather upholstery (with black suede accents), welcome and goodbye animations, black ash real wood trim, black garnishes, bezels and switchgear and black aluminium speaker grilles.
Exterior highlights include black 22-inch wheels and brake calipers, black G-Matrix grille, dark-tinted Genesis front emblem and tailgate lettering and black body cladding.
All 2026 GV80s also get what Genesis calls a “Digital Key 2.0”, which enables users to lock and unlock front and rear doors and start the engine using a smart-phone or -watch. It can be stored on one device and shared with up to 15 devices.
Black is the exterior paint colour. Matt paint is optional and costs $2000.
There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.
Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.
This Genesis GV80 Black has a 3.5-litre twin-turbocharged V6 petrol engine producing 279kW and 530Nm, matched to an eight-speed automatic transmission.
This SUV has an all-wheel drive system and an electronic limited-slip rear differential.
The GV80’s engine has plenty of punch and the auto is impressively cluey as well.
The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.
Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.
Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.
Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.
Official combined cycle (urban/extra-urban) fuel consumption is listed as 11.7L/100km.
On test we were seeing a dash-indicated 9.6-9.8L/100km but recorded an overall average of 12.4L/100km after a mix of city, highway and suburban driving.
The GV80 has a 80-litre fuel tank so, going by our on-test fuel figures, you can reasonably expect a driving range of about 645km from a full-tank.
Worth noting this car requires 95 RON premium fuel.
It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.
But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.
I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.
Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.
The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.
Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.
But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.
An excerpt from my initial drive notes on the GV80 Black read "smooth, slick (too slick?), impressive open-road cruising, plush, couch on wheels”. All sound points but there’s even more to this car.
For a big wagon, the circa-2345kg GV80 gets off the mark nicely with a crisp throttle response and it punches along at a fair clip once on the move. There’s little to no noise from the outside world, other than the low-key rumble of the V6 and it’s easy to hit the speed limit without realising.
The power-adjustable steering wheel can be dialled in for a preferred position and while this weighty AWD still exhibits minor body roll through tighter corners that characteristic can be restrained somewhat via the Sport drive mode for better suited suspension behaviour and controlled with sufficiently precise steering.
Ride and handling are well sorted out with the GV80’s all-wheel drive system and an electronic limited-slip rear differential giving the driver welcome levels of confidence in a variety of driving conditions.
Turning circle is listed as 11.98m and this car doesn’t feel unwieldy on busy suburban streets.
A few niggles. Digital rear-view mirrors are not among my favourite features in cars as they offer a headache-inducing fish-eye view of the world not to my liking and such is the case in this GV80.
Speaking of views, because the GV80 is low and sleek, it doesn’t afford the driver the levels of visibility I’m used to getting in the taller, more upright vehicles I most frequently review.
All-around, however, the GV80 is a smooth daily driver, with plenty to like about it and just a few foibles.
The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.
Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.
The Genesis GV80 3.5T Black does not have an ANCAP safety rating because it has not been tested.
As standard it has 10 airbags (including side curtain airbags) and driver-assist tech includes forward collision-avoidance assist, lane keep assist, highway driving assist, smart cruise control, a surround-view monitor and more.
The second row has ISOFIX child-seat anchors in the two outboard seats, and three top-tether points.
Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.
Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.
Every new 2026 GV80 is covered by a five-year/unlimited km warranty and five years' roadside assistance. If the car's serviced at an authorised Genesis dealer this coverage increases to 10 years.
Servicing, scheduled for every 12 months or 15,000km, is free for the first five years or 75,000 km, whichever occurs soonest. Genesis offers a concierge and courtesy vehicle service for five years with the complimentary service.
There are 11 Genesis dealers in Australia - Five in Sydney (including a CBD 'studio'), two in Melbourne and one each in Brisbane, The Gold Coast, Adelaide and Perth.