Hyundai Ioniq 9 vs Genesis GV80

What's the difference?

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.

The Genesis GV80 SUV has cultivated a quiet but firm following since its debut but there's a new variant on offer - the coupe.

Offered in one highly-specified grade level for our market, the GV80 3.5T Luxury AWD Coupe proves to be a fierce competitor with luxury and handling for it's European rivals - the BMW X6, Range Rover Velar and Mercedes-Benz GLE Coupe.

However, the price point is starting to creep a little closer to its rivals, which might not be to everyone's fancy.

I've been family testing the GV80 for a week to see if it gets the seal of approval from my little family of three, read on to find out how it went.