Hyundai Ioniq 9 vs Genesis GV80

What's the difference?

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.

If you want luxury it will cost you. But that’s okay if the product or service you’re buying delivers on the promise or hype.

Posh has a price and even though times are tougher now, economically, and people’s belts are a little tighter, Genesis, Hyundai’s prestige spin-off, has released its GV80 line-up, which is headlined by the GV80 Black SUV and GV80 Black coupe.

These new range-toppers are based on the GV80 Signature 3.5-litre V6 turbo-petrol all-wheel drive and as such are now aimed at setting the gold standard for plush vehicles.

So, does the GV80 Black deliver? Read on.