Genesis GV80 vs Hyundai Ioniq 9

What's the difference?

The Genesis GV80 SUV has cultivated a quiet but firm following since its debut but there's a new variant on offer - the coupe.

Offered in one highly-specified grade level for our market, the GV80 3.5T Luxury AWD Coupe proves to be a fierce competitor with luxury and handling for it's European rivals - the BMW X6, Range Rover Velar and Mercedes-Benz GLE Coupe.

However, the price point is starting to creep a little closer to its rivals, which might not be to everyone's fancy.

I've been family testing the GV80 for a week to see if it gets the seal of approval from my little family of three, read on to find out how it went.

Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.

With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.

And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it? 

Let's find out.