Genesis GV80 vs Hyundai Ioniq 9

What's the difference?

The Genesis GV80 Coupe is a rare breed – it comes packed to the gills with features, has great ownership benefits and can easily accommodate a large family in comfort.

The fuel economy isn’t great but it looks and acts the part of a true luxury SUV. My husband and son were impressed and enjoyed all of the features it has.

The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

At first glance, there’s not a lot that separates the external styling of the Coupe and SUV, at least in the front.

The biggest difference is obviously in the rear and it's here Coupe's design shines. The SUV sibling looks nice but is a little boxy at the rear and features a dicky-looking window. The Coupe's rear is pinched but it’s rather softly done compared to some rivals.

It manages to look sleek and sexy as coupes tend to be without losing any of its large road-side presence.

The 'Storr Green Matte' paintwork on our test car highlights the high-end feel, as does the huge LED external lights and chrome accents.

Head into the cabin and you'll find design elements which accentuate the width of the car – like the long air vent strip that runs the length of the dashboard, a wide centre console and the huge 27-inch OLED technology screen that houses the media system and instrument cluster. Even the touchscreen control panel for climate and seat functions is big.

Our test model has a cream-coloured suede headliner and quilted Nappa leather seats that look plush. Contrasting stitching and the seatbelts are a bright red (or dark orange, depending on who you ask) and the panoramic sunroof adds a bright and cheery element.

The ambient lighting surrounds a lot of the features, like the cupholders and the crystal rotary dials. In fact, when you pop the car into reverse, the light changes from whatever it was to red, which is neat.

As far as luxury cars go, this totally looks the part and while design is very subjective, I love how this looks inside and out. Let us know what you think of it in the comments.

I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.

And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.

The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.

Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.

Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.

One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.

Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.

With all of its features offering comfort and luxury, practicality is pretty high for the GV80 Coupe.

The cabin feels almost cavernous up front for my 168cm height. As mentioned, the seats are very comfortable and there is a stretching function that briefly comes on during a longer journey to ease any fatigue in your lumbar.

The rear row is almost as large as the front and there's a limo-like quality to the legroom that taller individuals will enjoy. The headroom is good for the outboard seats but a taller adult will be hunched when sat in the middle. Keep that for a kid!

Amenities in this row are excellent with the powered outboard seats that feature heat and cooling functions, directional air-vents, climate control and retractable sun-blinds (my son's favourites). 

The individual storage is a little less than you might expect for such a large car, especially up front, as all options are on the shallow/small side.

There is a middle console (think of it as a tray), glove box, two cupholders, two drink bottle holders and a phone cubby that can be closed to keep things looking neat.

The rear row sees two map pockets, two cupholders and a storage cubby in the fold-down armrest, as well as some shallow bin storage.

Technology looks stellar, is easy to use and found throughout.

You're spoiled for choice when it comes to charging as there are four USB-C ports, three 12-volt sockets and a wireless charging pad to choose from. 

And new for 2025 is the UV-C feature, which sterilises whatever you place inside the middle console. Handy for anyone who wants to disinfect small items, like a phone, keys or wallet.

The multimedia system takes a while to get used to as the tech has been updated but once you do, it’s an easy system. You can access the media system via the touchscreen or the rotary dial. Climate control and seat functions are accessed via the large control panel that sits underneath, which is handy for when you're on the go. 

The GV80 Coupe has built-in sat nav, wired Apple CarPlay and Android Auto, as well as, a 12-inch colour head-up display.

Because of the sleek rear shape, the boot space sits at 644L when all seats are in use. It’s large enough for my gear and weekly errands and I like the powered tailgate's proximity feature. As long as you have the key fob, it will open when you stand at the rear. Great for when you have your hands full.

The loading space is level and the rear seat has a 40/20/40 split, which opens up storage options. But underneath the floor, there are heaps of cubbies for extra storage of smaller items and it’s here the tyre mobility and roadside assistance kits are housed.

It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.

So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.

The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.

Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.

So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.

How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.

There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.

As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.

Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.

Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.

There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.

There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.

The GV80 model facelift sees all variants enjoy a powerful 3.5L twin-turbo petrol V6 engine that produces 279kW of power and 530Nm of torque.

The Coupe is an AWD, features an eight-speed auto transmission and can do a 0-100km/h sprint in just 5.7 seconds.

It also has different terrain modes and a braked trailer towing capacity of 2722kg. Whether you’d use this car for that sort of stuff is another matter.

There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.

Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.

Aye, here's the rub, as the hefty power comes with a thirsty gullet.

The official combined fuel-cycle consumption figure is a hefty 11.7L/100km and my real-world usage came out at 11.4L/100km after doing a lot of open-road trips this week.

I haven’t held back using the power but it's thirsty compared to its rivals which mostly sport mild-hybrid powertrains.

Based on the large 80L fuel tank and official combined fuel cycle consumption figure this car's theoretical driving range is 684km.

The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.

Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.

Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.

Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.

The GV80 Coupe has a deep well of power to dip into and fantastic pick up. The power delivery feels effortless and it’s easy for urban and open-road driving.

The GV80 isn't as dynamic on the road as some of its rivals when it comes to the ‘sporty’ factor and you notice that the most when you hit high winds or tackle a tight turn, as there is some roll, but on the whole it’s a smooth ride. Think of it as more ‘stately’ than sporty.

The cabin is mostly quiet but wind noise can creep in at higher speeds.

The wide windows and high ride mean the visibility is very good and so is the sound quality from the 18-speaker Bang & Olufsen audio system. Every school run is a concert!

The GV80 Coupe is large car and will fill out a parking space but it’s not hard to park because the 360-degree view camera system is so good and the projected parking guidelines add assurance in a tight spot. 

There is a remote parking assist feature, where you can move the car remotely from your key fob, which is great for those times someone parks a bit too close and there’s not enough door clearance to get in.

It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.

But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.

I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.

Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.

The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.

Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.

But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.

The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.

Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.

The GV80 Coupe comes with a five-year/unlimited km warranty and complimentary servicing for five-years or 50,000km, whichever occurs first.

There is also complimentary roadside assistance through Assist Australia for five years.

Since this is a turbo, the servicing intervals are a little annoying at every 12 months or 10,000km but it’s rare for a car brand, let alone a luxury one, to offer anything for free. What Genesis offers is a real plus.

Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.

Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.