Kia Sportage vs Toyota RAV4

What's the difference?

VS
Kia Sportage
Kia Sportage

$32,999 - $66,888

2025 price

Toyota RAV4
Toyota RAV4

$45,990 - $66,430

2026 price

Summary

2025 Kia Sportage
2026 Toyota RAV4
Safety Rating

Engine Type
Inline 4, 2.0L

Inline 4, 2.5L
Fuel Type
Unleaded Petrol

Unleaded Petrol/Electric
Fuel Efficiency
8.1L/100km (combined)

4.8L/100km (combined)
Seating
5

5
Dislikes
  • Slightly weird slow-speed steering
  • Feels under-specced in cheaper grades
  • Short and expensive service intervals for hybrid

  • Price hikes
  • Needs ANCAP rating
  • Divisive styling
2025 Kia Sportage Summary

An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.

There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.

Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.

So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.

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2026 Toyota RAV4 Summary

This is probably the most important new car launch of the year.

The 2026 Toyota RAV4 needs to be bang-on exactly what customers want, because it’s not only Toyota’s most popular model globally, it was the most popular new car in the world last year.

It’s also Toyota Australia’s second-most popular model behind the Toyota HiLux the highest-selling non-ute in the nation.

Crucially, The HiLux has just been launched in a new generation albeit not a revolutionary change, and it somewhat overlaps with the generation changeover of the RAV4.

Toyota is also facing a significant sales dip, the first quarter of sales for the brand in 2026 is down 23 per cent compared to the same time last year. It’s a bigger dip than the industry as a whole, as its market share is down from 19.9 per cent to 15.7 per cent in the same periods.

The new RAV4’s launch must bring strong sales as the vast majority of the brand’s dip is thanks to the mid-size SUV’s changeover.

But as well as an influx of new competitors, the RAV4 must also contend with a lack of ANCAP safety rating for its first few months on sale.

@carsguide.com.au The 2026 Toyota RAV4 is here and it looks like this… sort of. #toyota #rav4 #toyotarav4 #cartok #fyp ♬ original sound - CarsGuide.com.au

Has Toyota done enough to convince Australia its family SUV is still worthy of its position as the best-selling passenger car getting around? We headed to its Australian launch in Tasmania’s north to find out.

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Deep dive comparison

2025 Kia Sportage 2026 Toyota RAV4

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