What's the difference?
An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.
There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.
Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.
So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.
When the BMW iX first showed up a few years ago, it was a promising look at what BMW seemed capable of when it comes to electric cars.
While mildly flawed, the iX was fast, comfortable and felt properly premium. Now it’s had a decent update, with the iX xDrive45 M Sport here to replace the former entry-level xDrive 40.
BMW claims among other mechanical and tech updates a power increase of 25 per cent, a 30 per cent greater energy content for the battery, a 38 per cent increase in driving range and a 17 per cent faster charging rate.
But in the time since the iX launched, there have been big strides in the premium electric SUV space, including new arrivals from European opposition like the Polestar 3; even a new American in the form of the Cadillac Lyriq.
The Sportage still feels like a super solid offering in its segment, plus the addition of more hybrid options is only going to help.
It does feel a little under-specced in the lower grades, though, considering the everything-and-the-kitchen-sink approach taken by its Chinese rivals.
I feel like I should almost whisper this bit, given it's a dirty word at the moment, but that diesel engine, it's a real peach, and if I wasn't afraid of being run out of Sydney's inner west with pitchforks, that's probably the one I'd be choosing.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.
With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.