Kia Sportage vs Mazda CX-30

What's the difference?

Kia has upped its game with the new Sportage, especially in this circa-$50,000 part of the segment. It is absolutely packed with comfort, tech and safety features and it’s hard to beat when it comes to value. The fact that it offers such an engaging drive experience is a bonus, and a credit to the local team. Look out Mazda CX-5 and Toyota RAV4, the new-gen Sportage may just be the new dynamic pick of the segment.

I’m glad we checked in on our old friend, the Mazda CX-30. Despite being a car with two wheels planted in the future, and two firmly planted in the past, it manages to hold the line against many of its newer rivals, both on the cheaper and higher-tech end of the spectrum.

What you see really is what you get with this Mazda; it’s lovely to drive, looks fantastic, and punches above its weight when it comes to cabin ambiance. While what’s under the bonnet might no longer be in vogue, driving this car again has only reinforced its standing as small SUV royalty.

There sure is. Kia has been known for strong design for some time now, thanks in large part to a brand transformation led by former Audi designer Peter Schreyer a little over a decade ago.

The third-generation Sportage from 2010 was a game-changer for Kia, with its modern design helping elevate the brand in Australia. The fourth-gen version from 2015 built on that with a much sharper take on Kia’s design language, but the latest model takes it to a whole new level.

Based on Kia’s new 'Opposites United' design language, the new Sportage is undeniably modern, almost radically so, and it makes many of its rivals look staid. To say the Sportage received a lot of attention during our week driving it would be an understatement.

The boldest design elements are up front. The gloss black grille graphic introduces a new take on Kia’s signature ‘tiger nose’ grille, which is surrounded by very cool boomerang-shaped LED daytime running lights that hug the LED headlights.

A darkened D-pillar treatment, bulging rear shoulder line, appealing LED tail-light design, rear tailgate spoiler and sexy 19-inch machined alloy wheels cap off the Sportage’s striking look.

While the Haval Jolions of the world look ready to hit up the McDonald’s drive thru with their youthful flair, and cars like the Toyota Corolla Cross want to save money and dine at home with their conservative appearance, the Mazda CX-30 looks dressed to impress, as though it should be seen at the valet stand of your nearest Michelin-star restaurant.

A few years of age or not, the design of this car is still spectacular at this price, placing it right at the forefront of looks for the mainstream small SUV segment.

The delicate panel work, signature big grille, and large wheels at this Astina grade match nicely with the minimalist light fittings which themselves come complete with a soft-fade effect for the indicators.

It’s attention to detail like this which makes the CX-30 look like it belongs in a price-bracket above, and demands rivals pay attention.

The interior meets expectations, too, which is no small feat given some cars in this space prove it’s one thing to look great, and quite another to match it with a truly premium feel.

Mazda has done a fantastic job in the cabin which feels the part with an abundance of soft-touch materials, a dark, modern colour scheme, and an overall vibe which is ageing well even compared to more recently launched rivals.

I would go so far as to say, at the Astina grade the CX-30 feels more like it should be competing with Lexus, certainly punching above the mark, even at its mid-$40K price-point.

Kia has been kicking serious goals lately when it comes to interior design, comfort and materials. The Sorento is a stellar example of thoughtful and appealing design. Thankfully, the Sportage follows suit.

As is often the case, particularly with Kia and sister brand Hyundai, the higher grades make the entry-level models look like stripped out, bargain basement offerings.

While the Sportage GT-Line has high-end fittings and a massive connected screen, the base Sportage S has none of the fancy tech, a budget screen and it’s missing armrests and more.

However, we are assessing the GT-Line so best to compare with similar rivals.

There’s a lot to like in the cabin, from the soft-touch materials on the dash, to the gloss black and lovely grey woodgrain inserts. There’s no mistaking this for anything but the top-spec model.

Thank goodness for the digital air con controls that sit between the screen and console. You don’t have to fumble through a menu on a screen like some models.

The nicely laid out centre console houses a drive mode selector, seat heating and cooling controls, gear dial (don’t love) two sizeable cup holders you can convert into one big space, and a gear shifter dial instead of the lever found in lower grades.

Kia’s well-designed three-spoke leather-appointed steering wheel houses clear controls and it feels nice to touch.

Cool retro-looking air vents sit on either side of the main screen, which is curved. Actually, it’s two 12.3-inch screens side by side, seamlessly integrated. It’s an interesting approach from Kia, and it works.

The instruments are clear and configurable to show different vehicle information, but it lacks a head-up display. Kia might think it doesn’t require one, but it wouldn’t go astray.

Kia’s multimedia system is a winner. It’s intuitive, simple to navigate and the graphics and icons are modern and visually appealing. Every single one of Kia’s Japanese rivals, except maybe Mazda, take note.

Connecting the phone to Bluetooth is quick and easy and there were no connection issues with the wired Apple CarPlay. Hopefully Kia and Hyundai add wireless CarPlay to higher grade models soon. Many entry grades have the wireless set-up.

Storage-wise a phone fits neatly in to the wireless charging slot that has a sliding cover, and the central bin has enough room but it’s not huge. Same goes for the glove box.

Door bottle storage is tight up front and we couldn’t get thicker bottles in there.

The perforated leather-appointed front seats with synthetic suede look lovely and offer great upper body support, but could to with more under-thigh bolstering. Regardless, they are very comfortable.

Kia has stretched the new Sportage by 175mm in length compared to the old one, which has added 80mm to the wheelbase, and it shows. The second row is so much more spacious than the model it replaced. There’s plenty of toe, knee and legroom and the panoramic sunroof has no impact on headroom back there, even for my six-foot (183cm) frame.

Conveniences back there include lower air vents, two USB-C ports on the rear of the front seats, map pockets on both sides, a storage nook under the vents, a coat hanger hook on the seat backs and a very handy slot for a phone or tablet in the back of the front headrests. Oddly, bottles slot in to the doors more easily in the rear.

Rear seats have some upper body bucketing and are quite comfortable. The centre armrest folds down with two cupholders and the backrests recline. The 60/40 seats can be lowered easily via levers in the boot and they fold close to flat.

It has a full-sized spare wheel under the boot floor and shopping back hooks. With the rear seats up it can swallow 543 litres – more than the old one – and 1829L with the second row stowed. That’s more than the new Mitsubishi Outlander and slightly more than the Toyota RAV4.

It looks good and feels good, but is it practical? While the CX-30 is larger than its smaller CX-3 sibling, it still leaves space to be desired, especially compared to some other segment-bending small SUVs it competes with.

The front seat is not where the bad news starts though. It feels spacious enough inside for a couple, with large seats, plenty of space separating the front two occupants, and plenty of comfort on offer with padded armrests on both sides.

There are big bottle holders in the doors and in a flip-open bay in the console (wouldn’t want to interrupt this design… ), and there’s additional storage once you slide and flip open the armrest.

To keep things tidy, your USB and 12V power connections are also located in the console bay. No need for messy cables, and there’s a little divider, too.

On the downside here, there’s a chunk of dead space under the climate unit, which looks like it could be filled with a shelf or, better yet, wireless charger. As it is, it’s just a plastic panel with a small bay underneath which barely fits a phone.

Adjustability is great for the driver, with a reach- and tilt-adjustable steering wheel, and high belt-line offering a sporty hatch-like feel, which I instantly felt comfortable with.

The rear seat isn’t as impressive. While the fancy seat trim and soft-touch points mostly continue, some of the padding in the doors has been replaced with hard plastic, and there’s a raise in the floor to facilitate all-wheel drive on some variants which eats into the centre occupant’s foot space.

Behind my own seating position, my knees have a tiny amount of room, and so does my head, at 182cm tall. Technically, I fit, but it’s close, and feels it.

Rear occupants get a padded drop-down armrest with two bottle holders, an extra two surprisingly large ones in the doors, but no power outlets. There are two adjustable air vents on the back of the centre console.

The coupe-like design also has a cost when it comes to boot space. There’s 317-litres (VDA) of space available, although we could only fit the CarsGuide luggage set when the parcel shelf was removed.

The space is suitable for a couple on a weekend adventure, but a bit tight if you have more requirements, like a pram-age child, for example.

There is an under-floor space which houses a space-saver spare wheel and part of the Bose sound system.

When Mazda started what seemed like a push upmarket at the time, the CX-30 was an expensive small SUV. The intention with this car’s look and feel seemed to match the pricing, though, so we all thought Mazda was trying to establish a new semi-premium positioning.

As fate would have it, though, through a pandemic and various fluctuations when it comes to supply and raw material costs, every other manufacturer in this mainstream small SUV space has pushed up the price-scale, too, now making even the more expensive versions of the CX-30 look not so bad value after all.

The specific version we have for this test is the top-trim Astina, using the larger 2.5-litre engine in front-wheel drive form.

The CX-30 range is expansive and confusing, because you can also have an Astina with the smaller 2.0-litre engine, or in all-wheel drive, or even with Mazda’s odd new ‘X20’ engine option which is effectively a supercharged compression-ignition science experiment.

This front-drive 2.5-litre version is probably the pick of the Astina bunch, though, offering the larger engine without the weight or unnecessary cost of all-wheel drive.

Wearing a before on-roads price-tag of $43,310, it now goes into battle with the surprisingly expensive Toyota Corolla Cross (Atmos FWD - $43,550), Honda HR-V (e:HEV L - $47,000), Volkswagen T-Roc (R-Line AWD - $45,200), and the almost as expensive top-spec Kia Seltos (GT-Line FWD - $41,500).

Of course, if these prices, which will approach $50K once you factor in on-road costs, are making you wince, there’s always the more affordable Haval Jolion (from $36,990 for an equivalent high-spec S) or the MG ZST (from $34,990 for an equivalent Essence) from China.

If you’re thinking neither will hold a candle to the Mazda’s dynamics or quality, you’d be right. Read on to learn why.

Before we go on, though, at this Astina grade equipment includes 18-inch alloy wheels, an 8.8-inch multimedia panel with wired Apple CarPlay and Android Auto, LED headlights, a sunroof, heated front seats with power adjust for the driver, a 7.0-inch digital instrument element, surprisingly nice leather interior trim for the seats and wheel, dual-zone climate, a head-up display, and a 360-degree parking camera.

Interesting omissions at this price include a wireless charger, wireless phone mirroring, USB-C connectivity, and while there’s a great safety suite included, there’s also no true hybrid option in the CX-30 range.

This Sportage GT-Line is powered by a 2.0-litre four-cylinder turbocharged diesel engine pumping out 137kW of power at 4000rpm and 416Nm of torque at 2000-2750rpm.

In terms of outputs, it matches its mechanical twin, the Tucson, and it’s roughly in line with the VW Tiguan (147kW/400Nm), but it’s slightly down on the Mazda CX-5 2.2-litre diesel’s 140kW/450Nm.

All diesel Sportage grades come with all-wheel drive as standard and the transmission is an eight-speed automatic.

This is where the Mazda is really showing its age. G25 variants are powered by a 2.5-litre four-cylinder engine, which isn’t turbocharged, nor is it assisted at the wheels by electric motors in a hybrid arrangement.

It’s punchy enough to keep the pace with most of its turbo rivals, putting out 139kW/252Nm, and some will love the fact it’s paired with a traditional torque converter automatic instead of a rubbery continuously variable or glitchy dual-clutch set-up, but it’s certainly not for the eco-conscious.

Not only is it a relatively large displacement engine, but aside from a start-stop system there’s little to mitigate your emissions. In fact, this unit only complies with Euro 5 emissions regulations, well behind the pace today.

According to Kia’s figures, the Sportage diesel consumes 6.3 litres per 100 kilometres on the combined cycle.

We ended our week of testing with 8.9L/100km, which is considerably more than the official claim. Granted, it was a week of very mixed driving – freeway, heavy traffic, inner city and back road testing – so you’d likely get better results in a less erratic week.

The Sportage emits 163g/km of CO2 and has a 54-litre fuel tank.

Some bad news, of course, comes at the fuel pump. The official claim for this relatively large engine is a bit bold, at 6.8L/100km on the ADR combined cycle, but if you’re using it for mainly urban duties as we did for this review I wouldn’t be surprised to see figures more in the region between 8.0 and 9.0L/100km.

As it stands, our car produced an average of 7.8L/100km, which is better than expected, but still painful in the era of hybrids and fuel-sipping turbos, especially when fuel is close to $2.00 a litre in most capital cities.

Mercifully, the lack of complexity from this engine does mean you can put bog-standard 91 RON unleaded in the tank.

There wasn’t anything particularly wrong with the previous Sportage, but it was middle of the pack when it came to dynamics and overall driver engagement.

While I can only speak for the flagship GT-Line diesel here, it’s safe to say the new model represents a big improvement over the outgoing car.

Quite conveniently, I spent the week prior to the Sportage with the Hyundai Tucson Highlander diesel – the direct equivalent to the Sportage tested here.

While I found very little wrong with the Tucson, it lacked a level of driver engagement that gives a car that fun factor.

Despite the two models sharing so much of their underpinnings, the Kia manages to offer that playful dynamism lacking in the Tucson.

To start, the turbo-diesel engine is more responsive in the Sportage, even though the two have identical outputs. There’s a hint of turbo lag, but the Kia delivers its power and torque in a more linear manner.

This responsiveness comes in handy during daily driving around town, but it’s also useful if you need to overtake on a highway.

Steering is heavy even at low speeds and it feels like it pulls back to centre when turning. It could be a little looser on that front, but it’s direct when required.

One of the reasons for the more engaging driving characteristics is Kia’s local ride and handling program. The Sportage has been tuned by locals for local conditions and the team generally does an exceptional job.

The Tucson didn’t get the usual rigorous local tune from Hyundai’s specialists and that’s given the Sportage the edge.

It feels more planted to the road and given its GT-Line badge, it’s been tuned for more enthusiastic driving.

The Sportage doesn't skip on loose edges, even when cornering, and it remains remarkably flat through the twisty stuff.

The eight-speed auto does a good job for the most part, shifting smoothly, but it occasionally hunts for gears when the engine is pushed hard.

The ride quality also impresses. The Sportage is not bothered by speed bumps in urban areas or potholes. The 235/55 R19 tyres have a decent sidewall and help soak up these bumps.

Despite some noticeable road and tyre noise on coarse chip roads, the cabin has a good level of insulation and is generally hushed. The diesel isn’t as agricultural as some, too, so that helps with noise levels. And there was no vibration detected through the steering wheel.

One gripe is that the auto wipers are all but useless. Even when they are on the highest auto setting, they just don’t seem to detect the rain and you have to engage it manually.

The CX-30 is awesome to drive. In a sea of lacklustre small SUVs, it’s instantly easy to connect with this Mazda. Yes, the engine and transmission here aren’t the most recent additions to the landscape, but they are predictable, smooth, and easy to deal with.

In fact, one thing Mazda is particularly good at is making its entire range feel homogenous in terms of the drive experience, maintaining the great dynamics which the brand has become synonymous with.

The touchpoints continue to be fantastic on the move. The steering feels light and easy to turn at low speeds, but becomes purposeful and full of feel at higher speeds.

The direct feedback on offer from the rack and the firm springs up front give a great handle on what the front wheels are doing.

The overall feel is firm and reactive, ready for action, and while not everyone will love the hard edge to the suspension, it helps the car feel springy and agile in the corners.

You can feel the Mazda 3 DNA on full display when you’re driving this car in haste, and it’s a kind of dynamism which most rivals can’t match, even if the Mazda’s drivetrain is feeling a little low-tech.

You certainly don’t need to worry about the six-speed transmission, which is a smooth-shifting unit.

There’s no glitchy behaviour on hills or from a stop like you might get in a dual-clutch, or rubbery surging under acceleration often delivered by a CVT, just the feeling of the car riding each gear out, and shifting between clearly defined ratios.

Drivers of older vehicles especially will appreciate its instantly familiar feel.

Ergonomically, it’s pretty straightforward, with the one major downside being the dial set-up. We like physical controls rather than touch controls, but Mazda has taken this to the extreme by not making the main multimedia screen a touch unit.

Instead, you’re forced to negotiate with phone mirroring software using a rotary dial, which is at best clumsy, and at worst distracting.

It’s also a tad difficult to see over this car’s high beltline, making it hard to tell where the corners are, front and rear, and a common Mazda problem is the wing mirrors which seem to have a zoom factor on them. Why? It limits your view into the lanes next to you.

Thankfully the active safety suite spends most of its time in the background and unlike some more recent offerings in the small SUV space, not interfering with the excellent drive experience.

The lane keep software is light handed, and the driver monitoring tech is more basic, which is honestly all you should need.

Overall then, the CX-30 is predictable, familiar, and has a fantastic quality to its handling which fits the Mazda brand promise.

Aside from a few blemishes then, it’s one of the best cars to drive in the segment, just don’t expect it to feel as cutting-edge as it could.

I love the lack of invasive safety tech in the CX-30, but that’s not to say this car lacks any of the required gear.

Active equipment includes freeway-speed auto emergency braking, lane keep assist with lane departure warning, blind-spot monitoring with rear- and front-cross traffic alert, adaptive cruise control, adaptive high-beams, driver attention alert, and traffic sign recognition.

You also score a very nice 360-degree parking camera and sensors, as well as a suite of seven airbags.

The CX-30 scored particularly highly across all of ANCAP’s testing criteria, with a particularly impressive 99 per cent in adult occupant protection. It achieved this rating in 2020.

The Sportage comes with Kia’s seven-year/unlimited kilometre factory warranty, and free roadside assistance for one year.

It’s also covered by a seven-year capped-price servicing program that will cost approximately $3500 over the seven-year period. Service intervals are every 12 months or 15,000km.

As with all Mazdas, the ownership proposition is pretty straightforward. There’s five years of warranty, five years of roadside assist, and five years of capped price servicing.

Service costs are pretty tame, too, with our front-drive G25 Astina working out to an average of $360 per year for the first five years.

You’ll need to visit a workshop once every 10,000km or 12 months, whichever comes first.