What's the difference?
Kia’s newest addition is either an overpriced mistake or the logical next step for a brand looking to move up in the world.
It’s called the EV9 GT, and much like the many ‘GT’ variants that have gone before it, this one is packing plenty of performance. It’s also loaded with creature comforts, enough to push it into the same league as the luxury car establishment.
But it also takes Kia to new heights in terms of price, which were already pushing boundaries. And it comes at a time when electric vehicles are in hot demand, but at the other end of the price spectrum.
So is this the case of the right car at the wrong time, or simply the next step in Kia’s evolution?
Iconic/gangster G-Class Geländewagen aside, is there a cooler-looking Mercedes-Benz SUV than the GLB and so – by association – its electrically-powered EQB twin?
And while we're asking questions, does the electric connection make the EV version even more so?
Let’s take a deeper dive into the new EQB – a striking SUV that Mercedes reckons will be its bestselling EV for the foreseeable future. Because there's much more to this Benz than meets the eye.
Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.
Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.
A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market.
But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.
Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.
The EQB is a likeable yet complicated machine.
On one hand, the high pricing is a real hurdle, even in the base 250, while the 350 4Matic costing the wrong side of $110K driveaway can’t even be had with seven seats. What is the point of it?
On the other, though, the EQB is roomier than its appearance suggests, way lovelier inside than anticipated, and – especially after allowed to really be driven hard and fast – a whole lot more Mercedes-Benz in the way the 350 4Matic moves, steers, grips, rides and stops.
As a result, we’d skip the capable but bland 250 and try to haggle hard on the price of the altogether too-expensive yet compelling 350 4Matic instead. It’s the EQB to be in.
Surprisingly, given the price premium and flagship nature of the GT, there isn’t a lot to separate it from the slightly less expensive GT-Line.
It’s only when you look closer you notice subtle touches, like the ‘digital grille’, an illuminated section of the front of the car that extends the lighting signature when you start the car. The other obvious difference is the unique and huge set of 21-inch alloy wheels at each corner. The black design is offset by bright green brake calipers, which is a unique colour for the GT.
This signature fluro green colour is also on the seat trim, including contrasting stitching, as well as the GT badge on the (three-spoke) steering wheel that engages the most potent version of the electric motors.
The EQB does not employ a dedicated EV architecture – sometimes referred to as a ‘skateboard’ platform – like the Tesla Model Y, or for that matter the brilliant Hyundai Ioniq 5, Kia EV6 and Genesis GV60 at around the Benz’s price points.
By this, we mean that it was originally designed as an internal combustion engine (ICE) vehicle. In this case, what lies beneath is the MFA2 platform, first seen in the redesigned A-Class hatch back in 2018, and applied to all transverse-engined Mercedes models since.
The upshot here is that there are some compromises as a result compared to the aforementioned EV-only alternatives, namely concerning packaging as well as weight distribution in some cases.
Like we said earlier, the EQB’s design is eye-catching and quite handsome. It is clear that the success of the GLB that spawned it is partly attributed to the chunky, almost function-over-form tall-boy utilitarian styling. That ‘W’ shaped window-line kink is an interesting visual feature too.
The changes from GLB to EQB do give the EV definite points of difference, from the front-end’s black flat panel and fibre optic light that connects the (blue-highlight) headlights, to the curved strip LED tail-lights and bumper-sited numberplate mount.
We reckon the 20-inch AMG turbine wheels really do enhance the EQB aesthetically as well, but of course they’re an option on the 250. Though probably not in Gold Rose.
In terms of practicality, space and usability, the EV9 GT does a lot to justify its price tag, with a cabin the equal of anything the luxury brands offer, at least in terms of the level of equipment available.
The sporty seats have adjustable side bolsters to either hug you tight for dynamic driving or open up and let you get comfortable for relaxed commutes. The front seats are heated and ventilated and also include a two-way power adjustable leg rest, for even greater support.
Those in the second row are treated to two 'captains' chairs with heating and ventilation as well, plus a massage function and the leg rest, which creates a ‘business class’ vibe for the lucky passengers.
The second-row occupants also get sun blinds (albeit manual), separate air-conditioning controls and access to USB-C charging ports in the backs of the front seats.
Accommodation in the third row is a little tight, but if the second row compromises legroom slightly you’re able to fit six occupants in relative comfort.
Those in the front get their own sunroof but there’s a second, larger sunroof to bring light into the passenger section.
In terms of the multimedia system, it’s run through the twin 12.3-inch digital screens, which are housed in a single panel to create the impression it is one large display. This is the usual Kia system, which is very easy to navigate and has both Apple CarPlay and Android Auto integration, if you prefer.
As a major plus, there are physical buttons for the climate control and a power/volume scroll wheel for the sound system. There’s also an on/off button for the car, which is a small feature but another welcome, user-friendly touch.
As for the boot, well, with all six seats in use there’s only 333 litres of space, which isn’t massive, but that’s why Kia sells the Carnival. For an SUV with seven occupants, 333L is alright.
If you only need five seats you can liberate a more generous 828L, which is really good. It’s a nice, roomy and open cargo space.
If you really need to carry a lot of stuff and not many people, you have 2393L with the second and third row seats stowed.
On top of this, there’s a small 52L frunk, which isn’t very big but it’s a good spot to stash the charging cable. Which oddly is not where Kia actually stores it, instead there is a small bag/box which is just velcroed to the boot floor.
Given the EV9 is a purpose-built electric vehicle, why is the charging cable not stored in a more integrated manner? It’s only a small detail, and Kia isn’t alone in doing this, but I still find it odd that carmakers haven’t found a better way to deal with the EV cable yet, especially when the frunk makes so much sense as a permanent storage spot.
As with the popular GLB that spawned it, there’s more to the EQB than meets the eye.
Photos mask the German electric vehicle’s considerable length and height as well as the substantial space offered inside, giving the Mercedes a handy advantage compared to premium alternatives like the Volvo XC40 Recharge, the Genesis GV60 and BMW’s recently announced (and quite handsome in the flesh) iX1 due early next year.
In fact, the EQB’s lengthy 2829mm wheelbase accommodates the batteries as well as impressive cabin packaging flexibility. Its 4684mm body is actually 26mm longer and 37mm higher than the larger, current-shape (X253) GLC, though width is identical to the EQA, making this a long, tall but quite narrow SUV proportionally speaking.
That expansive feeling is boosted by deep side windows offering reassuring all-round vision, boosted by an excellent driving position. All launch vehicles had the AMG sports seats (optional on the EQB 250, so we can’t speak for the base model), but as tested, they provided hours and hours of comfort and support. Loads of adjustability also help.
The EQB’s dash design is attractive and contemporary, though it can also seem daunting at first, requiring time to learn and understand where all the switchgear and controls are. The ‘Hey, Mercedes’ voice command mostly works well, too, and can provide additional tuition. The multimedia screen can be swiped like a tablet/iPad, or controlled via a fiddly touchpad on one of the steering wheel spokes.
Once mastered, the layout is logical and operation clear… with the exception of the drive selector on the right-hand side, which can be confused for an indicator and so knocked out of ‘gear’ and into Neutral on a regular basis. This has been a two-decade-long criticism of Mercedes models.
As with most MFA2 vehicles, the interior design and quality are a big step forward compared to earlier efforts. Multi-configurable digital instrumentation (including an elegant uncluttered mode), gorgeous turbine-look vents, a row of classy toggle switches for the main buttons and a great steering wheel are highlights to behold. Storage seems endless, reinforcing the practical nature of this cabin.
Speaking of which, stepping into the rear (second row) seats further underlines the EQB’s spaciousness. Entry/egress is easy due to wide-opening doors, taller folk should find ample room for knees, legs and (especially) heads, and the (slightly reclinable) backrest does its job. Comfy if firm cushions also slide forward (by up to 140mm) when required.
That’s to aid third-row access (where applicable). To that end, the second-row seats also tilt to allow people to squeeze past. Note, though that this is really a kids-only area, rated for occupants no taller than 1.65 metres. Surprisingly cosy, both chairs are OK for short trips, but longer ones would be a stretch too far except for the smallest passengers.
Keep in mind that all outboard middle and rear seats where fitted have ISOFIX latches for child seats.
Luggage space is another EQB bonus, offering 130 litres with all seven seats up, or 495L with the third-row folded. Drop the middle row and there’s 1710L (or 1620L in seven-seater versions). These figures are between 20L to 60L down compared to the GLB.
Note, too, there is no spare wheel fitted. Just a tyre-repair kit.
Starting at $129,250 before on-road costs, the EV9 GT is the most expensive model Kia has ever offered in Australia.
Whether by accident or design it takes Kia into uncharted territory and legitimately has the brand competing with European alternatives. For example, the Volvo EX90 (from $124,990) is cheaper, as is a Polestar 3 (from $118,420) while the Audi Q8 e-tron (from $140,090) and BMW iX (from $142,900) are within $15,000.
That means that, perhaps for the first time ever, Kia will be cross-shopped against Europe's finest. Does it live up to that expectation?
Well, to help justify the price, the EV9 GT gets a more powerful motor, electronically controlled suspension and is loaded with technology and creature comforts inside.
This includes a standard six-seat layout, a 14-speaker Meridian Premium sound system, Kia Connect Telematics, in-built satellite navigation with 10 years of live traffic information and map updates, wireless phone charging and ambient mood lighting. But there is much, much more, as we’ll detail throughout the review.
So if you’re looking for an affordable EV to help take some financial pressure off, unless you’re stepping down from something European and very expensive, this won’t likely help.
But, if you’re looking for an upgrade in that $130k-$150k price range, and are ‘badge agnostic’ for that price, then maybe the EV9 GT is right for you.
But no matter which way you look at it, this is an expensive Kia and it will be a real test for how far it has come if it can find buyers willing to spend this much on the brand once famous for cars $100,000 cheaper.
Tricky one, this.
Kicking off from $87,800 (all prices are before on-road costs), the EQB 250 front-wheel drive is nearly $24,000 more expensive than the 1.3-litre turbo petrol-powered GLB 200 FWD equivalent.
From a numerical power-output point of view, however, the GLB 250 4Matic (which adds a 2.0-litre turbo petrol engine and all-wheel drive) only costs $10,265 less, which evens things out a bit more.
But wait. To match the GLB 250 4Matic spec, you’ll need to tick the $2900 third-row seats option box in the EQB 250, while AWD is unavailable, even as an option.
An electrified future comes neither cheap nor without compromise, no matter how much you frame it.
At least that $87,800 (which sits neatly between the EQA and EQC EV SUVs) does bring some interesting technology, starting with a 140kW electric motor mounted up front, as well as a sizeable 66.5kWh battery with a rated range of up to 371km (WLTP).
For more power and AWD, you’ll need the EQB 350 4Matic priced from $106,700, adding a second, rear-mounted electric motor for all-wheel-drive traction, upping the power output ante to 215kW, though range drops slightly to 360km.
But the latter is not available in seven-seat form as in some overseas markets, due to weight-related packaging safeguards. Sorry. It’s 250 or nothing if you need a third row.
On the safety front, you’ll find Mercedes’ Driver Assistance Package that includes autonomous emergency braking, blind-spot monitoring, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.
Both models also boast LED headlights with high-beam assist, keyless entry/go, a Nappa-sheathed leather wheel, two 10.25-inch digital screens (for instrumentation and multimedia touchscreen), artificial leather upholstery, electric and heated front seats, dual-zone climate control, ambient lighting, ‘Hey, Mercedes’ voice control, a 10-speaker audio system, digital radio, wired Apple CarPlay/Android Auto, a wireless smartphone charger, a sensor-activated powered tailgate and alloy wheels (19-inch on 250 and 20-inch on 350 4Matic).
Keep in mind too that adaptive dampers are standard across the range.
Along with that second motor and AWD, the EQB 350 4Matic also adds a panoramic sunroof, sports seats, microfibre trim inserts, a flat-bottom steering wheel, illuminated door sills, a top-stitched dash and an AMG body kit.
For its first year on sale, the Edition 1 ($9100 extra on 250 and $3900 more on 350 4Matic) ushers in the AMG body kit on 250, Gold Rose 20-inch alloys, a Night Package with darkened highlights, illuminated sills, unique colour leather trim and vents, a different key, AMG mats and backlit interior elements.
Buyers of the EQB 250 can also choose other packs including an AMG Line Sports Package for $4300 and a $3000 Vision Package brandishing a Burmester audio upgrade and sunroof, while both models can be had with a $2500 MBUX Innovation pack offering a head-up display, MBUX Interior Assist that ‘senses’ hand gestures for the touchscreen and other functions, as well as MBUX Augmented reality for the standard navigation system.
At these prices, we'd argue they ought to be standard on every EQB...
There’s also a Mercedes-endorsed Wallbox option from $1710 if your home/work residence qualifies, bringing a Type 2 AC Charger, 22kW, single-phase and three-phase charging. A free Chargefox subscription is also expected to be announced shortly.
Direct, all-electric EQB rivals are very thin on the ground. Those optional third-row seats on the 250 are unique in the sub-$100K EV SUV field, with only the larger and more-expensive Tesla Model X offering the same. For now.
The EQB 350 4Matic, meanwhile, might offer a surprising amount of space and practicality, but at its six-figure starting price, it seems expensive for what you get.
What’s under the bonnet, well technically underneath the front and back of the SUV, is what really separates the GT from the rest of the EV9 range.
The GT gets more powerful motors, boosting performance to 374kW of power and 740Nm of torque, which is a 92kW and 40Nm upgrade over the EV9 GT-Line.
Kia claims the GT can sprint 0-100km/h in just 4.5 seconds, nearly a full second faster than the GT-Line, and will keep going all the way to 220km/h. That’s really fast for such a big SUV, some might even say unnecessarily fast for a family-focused SUV, but given the asking price, adding extra performance is a logical move.
As with the related EQA, the EQB uses an asynchronous motor and a single-speed reduction gear transmission under the bonnet to drive the front axle. In the 250, it makes 140kW of power and 385Nm of torque.
Moving on to the 350 4Matic, it delivers 215kW and 520Nm, since a second permanently excited synchronous motor is fitted on the rear axle. This slashes the 0-100km/h acceleration time from 8.9 seconds to 6.2s, though both offer a 160km/h top speed.
This is despite a heavier kerb weight (2153kg, up from 2059kg). Power to weight ratio for the 250 is 68kW per tonne, compared to the 350 4Matic’s 99.9kW/tonne. That second motor sure makes a difference!
Both models use a 66.5kWh lithium-ion battery pack fitted between the axles, with a maximum 11kW AC and 100kW DC charging capability.
As with most electrified MFA2 models, front suspension is via MacPherson-style struts while the rear brings a multi-link arrangement. Steering is by electrically assisted rack-and-pinion.
The GT gets the same 99.8kWh battery as the GT-Line, but Kia claims the new flagship has a slightly longer driving range, but only 510km compared to 505km.
In the real world, the car’s own trip computer read around 480km when we collected it, but suggested with maximum efficiency (air-con off, driven in Eco mode, etc) we could reach more than 500km.
Energy consumption is rated 21.7kWh, but the EV9 GT was showing 24.2kWh on the trip computer.
According to Kia, it can take up to 350kW of DC fast charging, which means a theoretical charging time from 10-80 per cent of just 24 minutes. Using a 50kW charger will extend that time to 83 minutes.
Again, in the real-world, using an Evie public charger we were able to add 42.1kWh in just under 34 minutes on a 75kW charger, taking the battery from 40 to 77 per cent.
Using WLTP figures, the EQB 250 has a combined consumption rating of 20.4kWh per 100km, down from the EQB 350 4Matic’s 21kWh/100km.
Maximum range is rated at 371km and 360km respectively. Note that due to challenging flood-water and torrential rain weather conditions, on-road real-world figures were not available during the launch drive.
The EQB offers varying levels of energy recuperation to help recharge the battery pack. In ‘D Auto’ it figures out the level of resistance automatically, but drivers can also choose to do this manually via ‘D+’ that provides coasting, ‘D’ that brings mild regeneration off-throttle, and ‘D—’ that activates maximising regen for close to single-pedal driving. These are paddle activated.
Cables for home charging with three-prong outlets are included – an eight metre long one plus a five metre public charging cable.
Mercedes says that using a 100kW DC charger will take an EQB from 10-80 per cent charged in 30 minutes, while an 11kW AC public outlet needs 4.1 hours and at home using a regular 3kW 10-amp socket requires at least 25 hours.
On paper the EV9 GT sounds great if you’re into performance - 374kW and 740Nm is a lot for any type of car, even a big SUV. There’s no questioning that the EV9 GT is very, very fast, with that near-instant surge forward when you squeeze the accelerator in ‘GT’ mode.
But it is probably worth questioning the value of such a powerful and fast electric SUV, given the EV9 is clearly focused on being family friendly rather than a track weapon. To be perfectly candid, I rarely used the ‘GT’ mode because it just doesn’t suit the vast majority of driving conditions you’ll find yourself in driving an electric SUV.
I mean, you’ll never have an excuse for dropping the kids off at school late, but you’ll also likely rarely find yourself in a situation where you need to launch 0-100km/h in 4.5 seconds too. Obviously the performance is nice to have and helps to justify the asking price, but in day-to-day driving it doesn’t really make a significant difference to the EV9 experience.
Because, when you don’t unleash all that performance, you find yourself in a very quiet and refined SUV. The cabin is well insulated from the outside world, so you do get a sense of luxury, which is a major positive.
The electronically controlled suspension does a nice job of providing a comfortable and relaxed ride even on the big 21-inch alloys. It also does a good job, most of the time, of hiding the weight of such a big, electric SUV, so the chassis and suspension development team have done a great job.
The digital mirrors were also helpful during this test. The first time I tested an EV9 with them I found them a bit odd to use, as the angle you’re looking at on the screen isn’t the actual perspective of the situation. But this time around I quickly adapted to them and can see the merits of such technology.
The most remarkable thing about driving the EQB is how similar the 250 and 350 4Matic seem initially, until when push comes to shove.
Around town, both rise up to meet brand expectations. Easy and smooth off the line, acceleration is sufficiently brisk in the 250 and noticeably stronger driving the 350, as you’d expect in a two-motor EV. Progress is spirited, smooth and refined.
We're also grateful that the engineers seem to have cheekily dialled in connected and agile steering, imbuing the EQB with a likeable athletic attitude that’s just right for weaving in and out of tight traffic spots. Which is quite a feat really, given this car’s substantial size and mass.
Perhaps more surprising is how settled the ride is, no doubt aided by the sheer weight of these two-tonne-plus SUVs, as well as the standard-fitment adaptive dampers. Most bumps are quietly and effectively absorbed.
Out on the open road, the 250 remains sufficiently powerful, offering decent throttle response and quite a relaxed cruising gate. However, if you’re expecting Tesla-matching neck-snapping mid-range thrust, look elsewhere. Same applies to the other model. Though undeniably stronger throughout, not even the twin-motor 350 4Matic can be classed as especially quick.
However, while both EQBs display beautifully balanced steering that go exactly where you need them to be, only the 350 4Matic has the muscle to really explore the lofty dynamic capabilities available at higher speeds.
Across water-logged and desolate rural Victoria, the EQB behaved with exceptional athleticism given its role in life, providing outstanding steering precision, matched by brilliantly reassuring control. We’re talking planted confidence, as the 350 4Matic has the ability to really come together and move with the ebb and flow of a fast country road with outstanding aplomb. Despite teeming rain at times, the Mercedes behaved like you’d hope a swift, safe and sound grand tourer would. Who'd have figured?
Back on the highway, there was plenty of road noise intrusion coming up through the tyres, but otherwise, it seems obvious to us that though you pay more, you do get more with the twin-motor AWD version.
The EV9 GT has everything Kia can include from a safety perspective. That includes airbag coverage for all three rows (including a centre airbag between the front passengers), ISOFIX and top tethers for all four rear seats and Matrix LED intelligent front lights.
There’s also all the usual active safety systems, including autonomous emergency braking, lane keeping assist, safe exit warning, intelligent speed limit assist, driver attention warning, blind spot monitoring and 'Highway Drive Assist 2 with Lane Change Assist'.
That latter system, the ‘Drive Assist’ is good in theory, but Kia, like parent company Hyundai, still has some work to do on better calibrating and integrating some of these active safety elements. Yes, it’s great they have added the ability to mute the annoying speed limit sign recognition chime, but the Highway Drive Assist is still too jerky and adds a lot of unnatural weighting to the steering that makes freeway driving require more attention at times, rather than relieving the pressure on the driver.
This isn’t something specific to the EV9 either, it’s pretty typical across both the Kia and Hyundai range. While these systems are difficult to get right, it can be done, so a bit more work is needed to make it feel more seamless.
But overall, the EV9 GT comes loaded with all the safety equipment, both passive and active, that you should demand from a family-focused SUV, so credit to Kia for that.
Tested way back in 2019, an EQB 250 in Europe scored a five-star crash-test rating with EuroNCAP, and that result is accepted by ANCAP.
Safety features include Mercedes’ Driver Assistance Package that includes autonomous emergency braking, blind-spot monitoring with an exit warning that alerts the driver of approaching cyclists or vehicles if the door begins to open into their path, lane-keep assist and adaptive cruise control, as well as evasive steering and a ‘Parking Package’ featuring front and rear parking sensors and a surround-view camera.
The AEB with forward collision warning works between 7km/h and 200km/h, and offers pedestrian and cyclist protection day or night. The Active Lane Assist tech operates between 60km/h and 200km/h.
The EQB has nine airbags, made up of front, pelvis side and window bags for driver and front passenger, side airbags for rear occupants and a knee airbag for the driver, while the side curtains cover third-row occupants where relevant.
Along with a trio of child-seat tether anchorages, the EQB’s rear seat base is fitted with two ISOFIX attachments, and another two if the optional third-row chairs are present. That’s pretty rare, even in people movers.
Finally, the EQB makes a sound for pedestrians and other warns other road users that’s audible at speeds below 20km/h, plus a reversing tone.
The EV9 is covered by the usual seven-year, unlimited kilometre warranty, albeit with the battery only covered for seven years/150,000km.
Service internals are 12 months or 15,000km, whichever comes first, and Kia offers pre-paid servicing plans from three to seven years. The three year plan will set you back $723, five years $1379 and seven years $2038.
That means the average cost actually increases the longer you’re covered, but even over seven years your yearly average is only $291 in maintenance.
One major positive for the brand’s owners is Kia has grown to 147 dealers nationally, with coverage across both metro and urban areas, with all service centres able to work on EVs. That means you’ll get the same ease-of-service whether you buy a petrol, diesel or electric Kia.
Mercedes-Benz offers a five-year/unlimited kilometre warranty. The battery pack warranty is also industry-standard, valid for the usual eight years/160,000km.
Service intervals are every year or 25,000km. The EQB Service Plan starts at $1625 for the first three years, $2225 for four years and $2650 for five years.