What's the difference?
Kia’s newest addition is either an overpriced mistake or the logical next step for a brand looking to move up in the world.
It’s called the EV9 GT, and much like the many ‘GT’ variants that have gone before it, this one is packing plenty of performance. It’s also loaded with creature comforts, enough to push it into the same league as the luxury car establishment.
But it also takes Kia to new heights in terms of price, which were already pushing boundaries. And it comes at a time when electric vehicles are in hot demand, but at the other end of the price spectrum.
So is this the case of the right car at the wrong time, or simply the next step in Kia’s evolution?
Just seeing a coupe SUV in the traffic makes some people very cranky, but others love the sight of them and it’s these fans that Mercedes-Benz is hoping to woo with its new GLC300 Coupe.
This new-generation GLC Coupe arrives six months after the regular SUV version of the GLC landed in Australia and goes head-to-head with the BMW X4 and Audi’s Q5 Sportback.
The coupe style with the ‘cut-down’ roofline which slopes towards a low tailgate means practicality is compromised and if you’re thinking of putting one in your family’s driveway then it might be an idea to read how this writer’s family coped with the GLC300 Coupe for a few days.
Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.
Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.
A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market.Â
But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.
Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.
The GLC300 Coupe isn't quite as great when it comes to being a family car as the regular SUV version of the GLC, and that's purely down to the sloping roofline which not only makes access more difficult to the second row but reduces boot capacity.
That said, the GLC300 Coupe makes a much better family car than a Mercedes-Benz C-Class sedan, or any sedan.
Easy and enjoyable to drive, packed with great features and still practical, the GLC300 Coupe would still cut it as a good family car.