Kia EV9 vs Mercedes-Benz GLA35

What's the difference?

Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.

Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.

A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market. 

But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.

Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.

Fast and small SUVs from Germany have arrived thick and fast over the last couple of years and of course Mercedes has to show off by having two, the GLA 45 will be along shortly.

A new addition to the GLA range, the GLA 35 is a welcome one, a step down from the brink of madness that will undoubtedly be the GLA 45 while putting itself into combat with the X2 M35i.

It's fast, fun and for a family, it's reasonably roomy, a sensible upgrade to an A 35. It's not cheap, but that doesn't ever seem to have stopped Mercedes buyers. I'm pretty sure the GLA 35 will be no exception.