What's the difference?
Kia’s newest addition is either an overpriced mistake or the logical next step for a brand looking to move up in the world.
It’s called the EV9 GT, and much like the many ‘GT’ variants that have gone before it, this one is packing plenty of performance. It’s also loaded with creature comforts, enough to push it into the same league as the luxury car establishment.
But it also takes Kia to new heights in terms of price, which were already pushing boundaries. And it comes at a time when electric vehicles are in hot demand, but at the other end of the price spectrum.
So is this the case of the right car at the wrong time, or simply the next step in Kia’s evolution?
The new Ford Mustang GT was not designed for Paris.
Fighting through the morning peak hour rush (which seems to extend through the middle of the day and the afternoon), the new Mustang feels like a caged animal. Which is appropriate, given the car’s namesake is a wild horse that exists to roam the American wilderness.
But once we finally break the shackles of Parasian traffic we find ourselves getting to let this Mustang gallop across the French countryside and unleash its full potential. But more on that later…
The reason we're driving the Mustang in France is because the American brand wanted to connect it to its new racing program at the famous Le Mans sports car race (you know, the one in the Matt Damon movie, Ford v Ferrari).
No less than Bill Ford, great-grandson of the company’s famous founder, was on-hand to see the Mustang at Le Mans, such is the passion for performance.
Ford (the man, not the company) took the opportunity to declare that the Blue Oval brand is not only committed to internal combustion engines for the foreseeable future, but it will retain the V8 under the bonnet of the Mustang GT for as long as it can legally do so.
Australians will have to wait a few more weeks (maybe months) before the seventh-generation Mustang arrives, but here’s what you can expect when it lands on local roads.
Whether you think the EV9 GT is an over-priced mistake or the logical next step for a brand looking to move up in the world will depend on your point-of-view.
Kia has certainly extended the appeal of the EV9 range, but possibly in the wrong direction. Certainly the wrong direction if the goal is to add significantly more sales.
A cheaper alternative to the $97,000 EV9 Air would likely be a more popular choice from the point-of-view of Australian families considering replacing their diesel-powered SUVs with something that doesn’t rely on the chaotic fuel market.
But that’s not really who the EV9 GT will appeal to. Instead, from the point-of-view of someone looking at a more expensive European option, whether it be an Audi Q8 e-tron, BMW iX or something else, the EV9 GT may be appealing in a very different way - assuming that they aren't driven by what badge is on the front.
Kia has certainly evolved beyond its ‘cheap and cheerful’ image or buying primarily for its long warranty. These days Kia is a mainstream brand, but whether it has enhanced its reputation enough to attract buyers willing to spend more than $130,000 will be decided in the showroom.
Having driven the latest example of the Mustang GT, I hope Bill Ford is true to his word and keeps the V8-powered Mustang for as long as possible. It isn’t the most razor-sharp sports car or the most powerful muscle car, but it offers the kind of driving thrills and enjoyment that have made the car an icon.
The price increase is steep but the new technology inside drags the Mustang into the modern era and will add more youth appeal to a car that is largely unchanged in concept for the past 60 years.
But now that I’ve driven it in the USA and France, I can’t wait for it to finally reach Australia.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.